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SecOps Influencers: The Who’s Who in Security Operations

The below SecOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

By: Michael Brito

Category: Influencer Marketing

Scroll down to see the list of SecOps Influencers (security influencers).

SecOps is an acronym for Security + Operations. It is a highly skilled security team focused on monitoring risk and protecting company assets, usually from a Security Operations Center, often referred to as a SOC.

Below is a graph that shows how SecOps, SIEM, and SOC work together.

SecOps SOC

For the most part, the security influencers below are practitioners. They are leading and working in SecOps teams in enterprise companies. They were identified using an influencer algorithm of reach, relevance, and resonance.

Reach is pretty simple. It’s how many social media followers they have across their channels. Relevance is based on topical authority and determines whether or not others consider the influencer an expert. Resonance is engagement calculated based on how many likes, comments, retweets, and links of the influencer’s content.

I like to add a layer of measurement when identifying topical influencers. It’s called reference and verifies if others have referenced the influencers. Think of it as an endorsement by the media, analyst reports, or other influencers.

For your convenience, here is a Twitter list of SecOps influencers below.

SecOps Enthusiasts

When identifying topical-based influencers, it’s critical to do more than referencing a list you found on Google. Start with the list above, and then do your analysis using software and math. I recommend Onalytica, as they are the leading influencer software provider.

Here are a few other technology influencer lists that have been manually curated in case you are interested:

I put together some helpful tips on how to work with technology influencers. You can use this as a blueprint when you are identifying the most relevant influencers and launching your program.

Influencer Marketing Guide

Within traditional media,  HelpNetSecurity, TechBeacon, and The New Stack lead the SecOps narrative across all media coverage.


It’s not good practice to manage influencer programs in a silo. It’s better to ensure that your program is fully integrated into your larger B2B social media marketing plan.

If you are interested, below are some resources that should help you with your influencer marketing journey.

 

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