Scroll down for the list of machine learning influencers (ML influencers).

Many “non-technologists” use machine learning and artificial intelligence synonymously. While they are related, it’s not the same. Below is graphic that I found on Edurica that illustrates how machine learning is a subset technology of AI.

The most common way to measure influence is to combine reach, relevance and resonance, and then a layer in a weighted algorithm to stack rank each one.

This is definitely a good start but there’s an additional data point that must be considered to maintain the integrity of real influence. I refer to it as reference.

Reference requires a manual lookup and cross reference of 3rd party mentions by a particular group. This could be the media, analyst reports or social mentions by a specific audience like c-suite executives, commercial real-estate agents or software engineers.

Below is a carefully curated list of machine learning influencers that are industry leaders in the tech sector. Here’s a Twitter list in case you’d like to follow the conversation.

There are many technology influencer lists floating out there on the internet. Depending on how you measure influence or your objectives, this list will be a good start to understanding the machine learning landscape.

At the bare minimum, you should be listening to this group of influencers so that you can get a clear understanding of the context of their conversation. This is the first steps of preparing for an organic influencer marketing program.

Here are a few other influencer lists in case you are interested:

• AI Influencers
• Data Science Influencers
• Blockchain Influencers
• IoT Influencers
• 5G Influencers
• Digital Transformation Influencers
• Clubhouse Influencers

Influencer Marketing Resources

Below you will find some helpful content for you as begin to take your B2B influencer marketing journey. There is not a lot of really good information available on the Internet, so I’ve tried my best to consolidate what I think is most important.

Here is a quick video and write up of some of my thoughts about the influencer marketing software available on the market today. The vendors that I typically write about are more for B2B and enterprise companies versus consumer brands. However, all brand influencer programs have some commonalties that you can learn from.

Measuring influence needs to be a priority. Remember, it’s not just about measuring the performance of an influencer campaign, but also how you are using data to identify the most relevant influencers for your business.

Here are five influencer marketing trends that you should keep top of mind moving into 2022. Influencer marketing is a huge business and it’s only growing.

It’s not good practice to manage influencer programs in a silo. It’s better to ensure that your program is fully integrated into your larger B2B social media marketing plan.

Please consider subscribing to my influencer marketing YouTube Channel where I post 2-3 videos per month or connect with me on Twitter or LinkedIn.