Audience Segmentation Strategy in 2025
Posted by Michael Brito | Apr 14, 2025
Digital Marketing Strategy in 2025: A Roadmap for ...
Posted by Michael Brito | Apr 13, 2025
Rethinking Share of Voice Measurement in 2025
Posted by Michael Brito | Apr 6, 2025
Buying Guide: Top 10 Media Monitoring Software Pro...
Posted by Michael Brito | Mar 31, 2025
PRWeek/Cision Report: How Brands Can Thrive in 202...
Posted by Michael Brito | Mar 28, 2025
All

Pulsar Narratives AI: Quick Review

Audience Segmentation Strategy in 2025

Digital Marketing Strategy in 2025: A Ro...

Rethinking Share of Voice Measurement in...

Buying Guide: Top 10 Media Monitoring So...

PRWeek/Cision Report: How Brands Can Thr...

Data, Findings, Insights: Here’s t...

How AI is Reshaping Market Research Meth...

Media Monitoring Is Broken: Why PR Pros ...

The Hidden Gaps in Relationship Marketin...

Digital Customer Journey: Insights for E...

5 Trends Shaping the Future of B2B Marke...

The Rundown: Turner’s Six-Stage Mo...

Brand Health Starts with Habit Not Hype

Narrative Intelligence and the Relationa...

When a Crisis Hits: Mitroff’s Five-Stage...

Steven Fink’s Crisis Model vs. the 24-Ho...

Top Social Intelligence Platforms in 202...

Agentic AI Is Coming, But Are Your Custo...

6 Steps To Implementing a Social Monitor...

A Deep-Dive Into the CIO Audience 2025

Measuring Share of Audience Conversation

Report: Brand Visibility and Reputation ...

Text Analysis Eliminates Content Guesswo...

5 Pitfalls of Measuring Share of Media C...

Buying Guide: Top Audience Intelligence ...

Report: Influencer Marketing Trends for ...

Report: TikTok Shopping Behavior Across ...

Report: Creator Marketing Trends for 202...

Cultural Intelligence Matters More Than ...

How to Find Trends Beyond Social Data wi...

Cultural Trendspotting Starts with Searc...

Report: PR & Earned Media Measuremen...

Report: AI in the Workplace Reveals Hidd...

Report: LinkedIn Still Rules in 2025, bu...

Build a Customer Engagement Plan That Ac...

4 Ways to Improve Customer Engagement

Report: Remote Work Policies in 2025 – W...

Report: Gen Z’s Purchasing Behavio...

Report: AI Industry Outlook 2025 Shows G...

Report: Millennials in 2025—Cultural Val...

Report: Millennials in 2025–Social Media...

Report: Gen Alpha in 2025–Education, Wor...

Report: Gen Alpha in 2025—Identity, Infl...

Report: Inside the Minds of IT Decision ...

Report: The 2025 Gen Z Media, News &...

Report: DE&I in 2025–Polarization, P...

What is the Value of Earned Media?

How to Turn Market Intelligence Into Com...

Earned Media Glossary: A Clear, No-Nonse...

Synthetic Data: The Future of Consumer I...

Data-Informed PR Outreach: It’s Ti...

Why Article Readership in 2025 Changes E...

What Does a Media Company Do When AI Tak...

Risk Management: How Brands Can See Arou...

A Strategic Guide to Burnett’s Cri...

Gen Z Loves Resilient Narratives–What Br...

Gen Z Demands a Voice in Media Creation:...

Why Movie Theaters Still Captivate Gen Z...

Gen Z Turns to the Fantasy Genre—and How...

This is How Gen Z Views Social Media–Wha...

Gen Z Storytelling: Authenticity Matters...

Gen Z & Live Events: This Digital Ge...

Video Streaming Services: Can Gen Z &...

How Media & Entertainment Brands Can...

Shedding Light on 10 Gen Z Blind Spots t...

The Business Playbook: How to Influence ...

From Chaos to Clarity: CEO Priorities fo...

Multicultural Insights to Engage Black, ...

What WIRED’s Media Narratives Teac...

Gen Alpha, Beauty & Brand Implicatio...

The Impact of AI Marketing Innovation on...

Gen Z vs Gen Alpha: Breaking Down Blind ...

The 4 B2B Tech Personas You Need to Know...

CMO Challenges: Turning Tensions into Op...

Gen Z is Changing Again–Insights on Medi...

Balancing Value with Creativity: How Mar...

3 Key Latino Cultural Values in the US T...

Gen Z and Sustainability: Navigating Val...

2025 Marketing and PR Trends: It’s...

Reddit Rolls Out Pro Analytics Tools for...

Gen Z’s Streaming Revolution: Embr...

2024 Gen Z Trends, Research & Statis...

How to Use Digital Strategy for Marketin...

Defining a Generation: The Multifaceted ...

Custom ChatGPT: Men’s Clothing & App...

How to Reach Gen Z in 2024: Leading With...

Build Breakthrough Content: Innovative C...

How to Implement a Conversational Market...

A Strategic Blueprint for Measuring Cust...

3 Examples of B2B Technology Influencer ...

Marketing to Gen Alpha: Insights for Bea...

5 Reasons To Work With Brand Ambassadors...

The Role of Community Management and Soc...

Winning The Attention Economy With Conte...

Media Monitoring Services, Tools, & ...

Data-Driven Insights Can Turn Media Rela...

Data Informed vs Data Driven Decision-Ma...

Strategic Media Outreach: A Guide to Bui...

How to Build an Ownable Social Media Bra...

6 Ways to Integrate Brand Personas into ...

Navigating the RFP Process: A Guide to B...

From Classroom to Boardroom: How to Find...

How to Build an Online Community Strateg...

Embracing the Future for Paid Media &...

Boosting ROI Through Paid Media Performa...

Paid Media Optimization Maximizes ROI in...

How to Craft High-Impact Paid Media Camp...

Narrative Intelligence Turns Data into S...

Sentiment Analysis: The Bedrock Of Data-...

How to Spot a Great PR Firm in 5 Minutes...

How Can Businesses Benefit From Using An...

Multicultural Marketing: Understanding D...

Talkwalker Consumer Intelligence Gives M...

The Top 5 Gen Alpha Characteristics &...

Crafting a Smart Corporate Communication...

Dominate Local Search With Hyperlocal So...

Lazy Girl Jobs: Understanding the Hidden...

Attention Metrics in Digital Advertising...

Market Intelligence vs Market Research: ...

Decoding Competitive Intelligence Resear...

Gen Z in 2022: Redefining Norms and Embr...

Public Relations Director: Role, Salary,...

A Strategic View of the PESO Model: Publ...

New Report Reveals PR Salary Higher Than...

Creator Brands: Leading in Innovation, E...

Key Insights from the State of Social Li...

Examples of Earned Media: Boosting Authe...

Key Insights from the B2B Marketing Benc...

Consumer Spending Trends & Habits: ...

Navigating the Marketing Landscape with ...

Watch This! The Age of Influence Docuser...

Earned Media vs Paid Media: What’s Best ...

Data + Timing: The Cornerstones of Effec...

Brand Personality vs Archetypes: Deciphe...

Owned Media: The Silent Powerhouse of Yo...

The Art of Repetition: Shared Media Stra...

Paid Media Strategy: Unleashing the Pote...

The Lover Archetype: A Brand Roadmap to ...

Earned Media Relations: A Practical Guid...

Transforming Brand Identity and Its Role...

Unraveling the Explorer Archetype: A Jou...

The 12 Brand Archetypes for Ripe For B2B...

The Rebel Archetype: Breaking Rules ...

Master the Art of a TikTok SEO Strategy ...

Mastering the Everyman Archetype: Rise A...

The Hero Archetype: Crafting a Fearless ...

The Ruler Archetype: The Key to Unlockin...

The Magician Archetype: Revealing Secret...

Mastering PR Crisis Management: Staying ...

The Jester Archetype: Wicked Wit, Wild W...

The Innocent Archetype: Raw, Untapped, a...

The Caregiver Archetype: The Backbone of...

The Sage Archetype Uncovered: A Brand Ro...

The Democratization of Generative AI for...

The Creator Archetype: Fueling Innovatio...

ChatGPT Prompts Engineering for Generati...

Brand Preference: The Secret to Outshini...

Building Brand Equity Will Reinforce You...

Don’t Ignore Brand Health Metrics

Brand Analysis: How to Discover Market W...

B2B Marketing & Tech Insights, Benc...

Elevate Your Executive Communications St...

2023 Generative AI Stats, Reports, Figur...

Brand Communication Strategy: Winning th...

ChatGPT Prompt for Smart Brevity: Work i...

2023 Global Social Media Trends Report: ...

Unleash Agile Content Creation & De...

Content Optimization: How to Create High...

Using Generative AI for Marketing and Pu...

Video: Unleashing the Power of a Micro-C...

Video: Onalytica Launches B2B Influencer...

How to Build a PR Media List That Produc...

Top Business Media Outlets: Who’s ...

What You Need To Know: In-Demand LinkedI...

Understanding the Intersection of Custom...

Forbes Top Creators: Who Are They &...

2023 State of Marketing Report: Prioriti...

2023 Gen Z Trends, Facts & Statistic...

TikTok Video: Understanding Gen Alpha...

Who are the Top Digital Transformation I...

What is Conversational Marketing? It Str...

PR Trends: What’s Shaping Public Relatio...

Digital Content Creators: Building &...

What to Expect from the Creator Economy ...

Video: Why Influencer Relationship Manag...

Data Drop: The LinkedIn Newsletter That ...

A Media Landscape Analysis Builds Strong...

Video: A Better Way to Use & Find S...

Best PR Metrics: Measurement Strategies ...

The Voice of the Customer: More Than Jus...

An Audience Analysis of the Metaverse Co...

Top Metaverse Subreddits

Trending Subreddits this week

Video: How to Engage Influencers on Soci...

B2B Creators Are Reframing Influence in ...

Video: Most Marketers Dismiss Social Med...

Video: How to Get Your Audience’s ...

News: Buzzsumo Launches Content Ideas ...

Video: Different Ways to Measure Share o...

Technology and Social Media Marketing So...

Understanding Gen Alpha: Stats, Trends &...

Twitter Marketing Best Practices: How to...

Twitter Marketing Case Studies: How Bran...

Video: Understanding the Digital Share o...

Report: The Intersection of Brand Market...

TikTok Brand Love: US Brand Building Stu...

Video: How to Build a Digital Audience S...

Video: How to Build B2B Audience Engagem...

Video: What Does it Mean to Be Featured ...

Reddit Acquires Spiketrap: Advances Cont...

Video: Fueling Your Content Engine With ...

Video: Finding Brand Preference With Dat...

Video: My Thoughts on Software for Influ...

Video: Planning Your B2B Influencer Mark...

2023 New TikTok Updates, Features &...

Is Reddit Social Media? That’s a D...

Digital Marketing: Reddit Must be a Stra...

2023 Reddit Latest News, Product Updates...

Instagram News, Features & Product ...

2023 Twitter Updates, New Features, Stor...

2023 LinkedIn Product Updates & New...

Social Media Audit: Covering the Basics ...

LinkedIn Collective: Now is the Time to ...

Defining Digital Customer Experience Str...

The CMO Role: Building Strategy to Drive...

Social Network Analysis: Using NodeXL Pr...

The PESO Model is Integrated Marketing

Hiring a PR Agency? Prioritize These Top...

Customer Obsession is a Smart Marketing ...

Snackable News: TikTok Reveals Platform ...

What Are The Top Public Relations Skills...

Reddit Case Studies: Best Practices For ...

Snackable Insights: Brand Love Suffering...

SparkToro Review: My First Impression

Elon Musk Buys Twitter: What’s The...

Metaverse for Business: A Look Into the ...

Online Communities Build Brand Loyalty a...

Digital Transformation Research: Topics,...

LinkedIn Podcast Network: What Does This...

TikTok’s Mobile Path to Purchase B...

Gen Z in 2021: A Year of Streaming, Acti...

How to Create a Buyer Persona: Practical...

How to Create a B2B Social Media Strateg...

4 Factors When Building a Data-Driven PR...

Increase Brand Awareness on Social Media...

Unleash the Power of Demand Generation f...

How to Build an Integrated Digital Marke...

What is a Media Company & Why Your ...

Best Practices for Crafting Effective Br...

How to Build a Customer Engagement Strat...

Innovative Employee Solutions is a Key O...

Social Organization: The Top 12 Strategi...

The Social Business Model Must Deliver V...

Enterprise Social Network: From Basics t...

Social Media Customer Service: What̵...

How to Create Truly Shareable Content Th...

How to Build Customer Advocacy for Busin...

Unlocking the Power of Genuine Brand Adv...

Brandwatch Alternatives: A Look at Their...

Buzzsumo Alternative: A Look At Other Co...

Meltwater vs Brandwatch: This is The Wro...

Meltwater vs Cision: The Wrong Way to Th...

Five Essential Steps to Crafting a Winni...

How to Align Your Brand Strategy to Unme...

Omnichannel Marketing Strategy: All Chan...

The Importance of Understanding Your Cus...

TikTok Dominating Social Media Usage Amo...

2022 Digital Marketing Budgets Increasin...

Social Media Trends for 2022 by HubSpot ...

A Blueprint For Navigating Marketing and...

The Role of AI-Enabled Consumer Intellig...

Consider These 3 Things When Building a ...

How to Identify Topically Relevant News ...

Social Media Data Analysis Gives Brands ...

The Strategy Guide to Social Brand Monit...

Marketing Analytics Skills: What You Nee...

Earned Media Value: It’s Not The R...

PR Analytics: Turning Data into Actionab...

The Journey to Thought Leadership: Posit...

Social Media Intelligence: 10 Use Cases ...

Data-Driven Marketing Strategy: Use Data...

Content Operations: This is Vital to You...

Social Media Monitoring Tools: Strategic...

Measuring Social Audio & Identifyin...

The Rise of Clout Chasing Influencers on...

Social Audio Storytelling: The Power of ...

Brands On Clubhouse? Well, It Depends Wh...

Social Audio Analytics: How to Measure t...

Cision Acquires Brandwatch: The Integrat...

Clubhouse Analytics: The Audience, Topic...

Identifying the Top Media Journalists Co...

Social Audio Influencers: Who’s Pa...

How Clubhouse & Social Audio Will C...

An Analysis of the Most Popular Topics o...

Clubhouse for Public Relations: An Opp o...

Cloud Computing Influencers: Who’s...

From Metrics to Meaning: Actionable PR C...

Conversational Analytics: How to Context...

HR Tech Influencers: Who’s Leading...

PR Measurement: Crushing Your Public Rel...

AIOps Influencers: The Who’s Who i...

SecOps Influencers: The “Who’...

DevOps Influencers: Who’s Driving ...

Data Security Influencers: Who’s T...

RPA Influencers: Who’s Leading the...

Influencer Marketing Trends & Resou...

Clubhouse Influencers: Wait … Alre...

5G Influencers: Who’s Leading the ...

IoT Influencers: Who’s Leading in ...

Gen Z in 2020: Shaping a Future of Equit...

Data Science Influencers: Who’s Le...

Blockchain Influencers: It Might Not Be ...

Machine Learning Influencers: Who’...

(AI) Artificial Intelligence Influencers...

So, You Want to Be a Social Media Manage...

The Forrester Wave Social Listening 2020...

B2C Influencer Marketing: Driving Brand ...

Learning Paid Social Media is a Critical...

SJSU Public Relations: A Conversation Wi...

How to Optimize Your LinkedIn Profile in...

2021 Influencer Marketing Report By Onal...

Content Analysis in Marketing Research i...

How Actionable Data Insights Can Improve...

Audience Segmentation: A Comprehensive G...

Influencer Relations: The New Relationsh...

Here’s Why You Should Prioritize D...

The Art & Science of Building an Inf...

Top 5 B2B Technology Marketing Trends Im...

Video: The Age of Influence Book Review

Video: The End of Marketing Book Review

Personal Brand Statement: How Are You Di...

Top Tech Influencers: 5 Critical Things ...

Multi-Segment Marketing Aligns Customer ...

Why Multi-Channel PR Intelligence Crushe...

Organic Influencer Engagement Strategy: ...

Influencer Intelligence: Using Data to U...

Customer Attention is at a Premium. Lear...

Influencer Marketing eBook: How to Grow ...

The Complete Blueprint to Effective B2B ...

Video: My Personal History of Social Med...

The B2B Influencer Lists We Love To Hate...

What Is Audience Relevance? How Content ...

How is Social Media Influence Measured? ...

What You Need To Know About Influencer M...

How to Activate Influencer Programs Acro...

Unlocking Value with Influencer Analytic...

An Analysis of the Data Science Audience

Best Practices for Marketing to Software...

Data Analysis of the Artificial Intellig...

Audience Analysis: Learn How to Build Au...

B2B Influencer Marketing Strategy: The G...

How to Reach IT Decision Makers (ITDMs) ...

How to Create a B2B Sales Funnel That De...

Social Media Audience Research & Th...

Top CyberSecurity Influencers: Here’s Wh...

CASB Gartner Magic Quadrant: The Untold ...

Exploring the Future of Work: Data, Insi...

A Beginner’s Guide to Brand Storyt...

Digital Ecosystem: Connecting Internal, ...

Who Are The Top US Brands that Consumers...

Here’s Why Reddit Social Listening...

Content Collaboration Platforms: What Do...

Identifying Top Journalists: Which Repor...

Consumer & B2B Influencer Marketing...

Brandwatch Sentiment Analysis: Measuring...

Maslow’s Hierarchy Of Needs: An Employee...

How to Build a Target Audience Profile T...

An Analysis of Artificial Intelligence &...

How Does Data-Driven Storytelling Define...

The State of Journalism Today: News, Rep...

Employee Advocacy Programs on Social Med...

Audience Intelligence Platforms & T...

Influencer Model – 1:9:90 Rule of Social...
audience
LatestVideo: How to Build a Digital Audience Strategy For Your Business
Sep 20, 2022
In this video, I provide a step-by-step approach to building a digital audience strategy. This is...
SparkToro Review: My First Impression
May 7, 2022
Business
LatestA Deep-Dive Into the CIO Audience 2025
by Michael Brito | Apr 13, 2025
Today’s CIOs sit at the intersection of technology transformation and business strategy....
Build a Customer Engagement Plan That Actually Works
by Michael Brito | Mar 21, 2025
4 Ways to Improve Customer Engagement
by Michael Brito | Mar 21, 2025
measurement
LatestBrand Health Starts with Habit Not Hype
Apr 22, 2025
You can land on the front page and still be forgotten a week later. That’s the problem with...
Market Intelligence
LatestRisk Management: How Brands Can See Around Corners and Protect Reputation
Feb 24, 2025
Brand protection isn’t just about crisis response anymore—it’s about staying ahead of...
archetypes
LatestCreator Brands: Leading in Innovation, Expectations, and Accessibility
Jul 26, 2023
Understanding the Creator Archetype is of paramount importance for Creator brands. The Creator...
Recent Posts
-
- Brand Health Starts with Habit Not HypeApr 22, 2025 | measurement
-
-
-