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5 Trends Shaping the Future of B2B Marketing Strategies

The future of business is shaped by five trends as the marketing ecosystem evolves. Marketers must integrate these trends into their B2B marketing strategy to stay ahead of competitors. Why this matters: By understanding and applying these trends, B2B brands can experience unprecedented growth in reaching untapped audiences and outperforming their competitors across multiple KPIs. […]

Michael Brito
Apr 17, 2023

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Using Generative AI for Marketing and Public Relations

Michael Brito
Mar 18, 2023

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B2B Creators Are Reframing Influence in the Tech Industry

Michael Brito
Nov 6, 2022

Earned Media vs Paid Media: What’s Best for a Digital Strategy?

Michael Brito
May 23, 2023

Data + Timing: The Cornerstones of Effective Real-Time Marketing

Michael Brito
May 18, 2023

Brand Personality vs Archetypes: Deciphering the Distinctions

Michael Brito
May 15, 2023

Owned Media: The Silent Powerhouse of Your Marketing Strategy

Michael Brito
May 15, 2023

The Art of Winning: Shared Media Strategies that Deliver

Michael Brito
May 12, 2023

Paid Media Strategy: Unleashing the Potential of Brand Campaigns

Michael Brito
May 10, 2023

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The Lover Archetype: A Brand Roadmap to Lasting Connections

Michael Brito
May 8, 2023

Earned Media Relations: The Ultimate Guide to Storytelling 

Michael Brito
May 8, 2023

The Transformation of Brand Identity and Its Role in Marketing

Michael Brito
May 6, 2023

Unraveling the Explorer Archetype: A Journey Within

Michael Brito
May 6, 2023

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Michael Brito

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