Digital transformation influencers deliver industry thought leadership and insightful commentary about business, software, change management, and innovation.
The Digital Transformation Influencers of 2023
Digital transformation is the revolution of current business processes and models to meet the demands of an ever-evolving digital environment. This transformation involves modernizing outdated systems, tools, and strategies with more efficient and advanced digital technology. Digital transformation can help businesses to automate repetitive tasks, become more customer-centric, improve data analysis, enable remote collaboration between teams, facilitate cost savings, and even determine trends to stay ahead of the competition.
In essence, it allows businesses to leverage technological advances to gain a competitive advantage. The goal of digital transformation is for organizations to move away from manual processes and make the pivotal shift towards digitization for improved accuracy, efficiency, resilience, and growth opportunities.
Change management is similar. It’s the process of addressing and managing the effects of changes in any context, be it an organization, team, structure, or system. Change management effectively manages the people side of change as it systematically and strategically works towards organizational goals and objectives. It involves understanding a company’s culture, leveraging techniques like communication, and engaging stakeholders to drive change at a systemic level while mitigating risks associated with initiatives undertaken due to the change process.
Ultimately, effective change management enables organizations to achieve desired outcomes by leading processes that provide direction and clarity amid interruptions in the business cycle.
Here’s a full breakdown of digital transformation research topics based on media, audience, and influencer analyses.
How were these Digital Transformation influencers ranked?
The standard way to measure influence is by using four data points
- Reach: Audience or community size
- Relevance: Volume of relevant and topical conversation
- Resonance: Audience engagement with their content
- Reference: Being referenced or mentioned by other influencers
2022 Digital Transformation & Change Management Influencers
Below are influencers leading the conversation about digital transformation and change management in 2022. I created a Twitter list in case you would like to follow and understand the context of some of their conversation.
Using the same methodology above, we created additional technology influencer lists below. Don’t forget: Use these lists as a starting point.