Blockchain Influencers: It Might Not Be Who You’re Expecting

Blockchain influencers deliver industry leadership and insightful commentary about blockchain, crypto, NFTs, and their effects on business and society.

The Blockchain Influencers of 2023

Blockchain and cryptocurrency are two emerging technologies that have garnered much attention in recent years. Blockchain is an immutable digital ledger system that securely records and stores immutable data such as digital assets, business transactions, contracts, or agreements. Cryptocurrency is a digital currency based on blockchain technology, utilizing cryptography to secure its transactions.

These two technologies have the potential to revolutionize traditional financial systems by providing greater security of data, enhanced control over assets, and faster transaction speeds. They also enable users to transact without needing to trust any central authority. The possibilities for their use are endless – from helping people make international payments without high fees to protecting companies’ sensitive customer data more effectively.

The below diagram represents how blockchain works, and if you’re interested, there’s a complete guide and handbook here if you want to learn more of the specific details.

What is Blockchain?

How were these Blockchain influencers ranked?

It’s common knowledge that measurement influence is typically based on reach, relevance, and resonance.

  • Reach is how large the influencer’s audience is across their digital channels.
  • Relevance is a measure based on the volume of usage of specific keywords. If someone influences a topic like blockchain, they are most likely talking about it through their digital channels. I like to call this topical authority.
  • Resonance is a fancy way of saying engagement. When an influencer publishes content about a specific topic, is it resonating with their audience? An excellent way to find that out is through engagement. How often is content shared, liked, and commented on across the Internet?

I like to add one additional layer of measurement. I call it “Reference.” It’s a process that uncovers how often a third party references an influencer. The data source can be anything that makes sense to you–traditional media, other influencers, or a specific audience. Often, influencers are asked to comment on particular topics when traditional media is writing an article about them. It could also be how often a specific audience you were trying to reach mentions and follows the influencer in question.

If you follow blockchain influencers, the below individuals may not be what you expected. I would argue that everyone has some influence, depending on which data points are most important to you. In either case, I would highly suggest you follow these influencers and perhaps analyze what they are talking about regarding blockchain. I created a Blockchain influencer Twitter list for you for convenience. You must include an influencer program as a part of your data-driven marketing program.

2022 Blockchain & Crypto Influencers

Below are influencers leading the conversation about blockchain and cryptocurrency in 2022.

a list of the top blockchain influencers in 2022

Using the same methodology above, we created additional technology influencer lists below. Don’t forget: Use these lists as a starting point.

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Michael Brito

Michael Brito is a Digital OG. He’s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.