Scroll down for the list of blockchain influencers.
To identify these influencers, we use several data points that help us understand who has authority in various topics, in this case blockchain.
Blockchain is still a nebulous concept for many individuals. The below diagram represents how blockchain works and if you’re interested, there’s a complete guide and handbook here if you want to learn more of the specific details.
It’s common knowledge that measurement influence is typically based on reach, relevance and resonance.
- Reach is simply how large the influencer’s audience is across all of his or her digital channels.
- Relevance is a measure based on volume of usage of certain keywords. If someone has influence on a topic like blockchain, then most likely they are talking about it a lot through all of their digital channels. I like to call this topical authority.
- Resonance is a fancy way of saying engagement. When an influencer publish content about a specific topic, is it resonating with his or her audience? A good way to find that out is through engagement. How often is there a content being shared, liked and commented on across the Internet?
I like to add one additional layer of measurement. I call it reference. It’s a process that uncovers how often an influencer is referenced by a third-party. The data source can be anything that makes sense to you–traditional media, other influencers or a specific audience. Often times, influencers are asked to comment on specific topics when traditional media is writing an article about it. That is reference. It could also be how often a specific audience that you were trying to reach mentions and or follows the influencer in question as well.
If you follow blockchain influencers, the below individuals may not be what you were expecting. I would argue that everyone has some level of influence, and it just depends on which data points are most important to you. In either case, I would highly suggest that you follow these influencers and perhaps do an analysis of what they are talking about as it relates to blockchain. I created a Blockchain influencer Twitter list for you for convenience.
Sophisticated marketers spend a lot of time listening and learning about specific audiences. If you are planning on launching an organic influencer marketing program, I would suggest expanding the list above to include more blockchain influencers, and then do a conversation analysis on various Blockchain topics. This data can inform the narrative of your paid program and campaign.
Here are a few other influencer lists in case you are interested:
- AI Influencers
- Machine Learning Influencers
- Data Science Influencers
- IoT Influencers
- 5G Influencers
- Digital Transformation Influencers
- Clubhouse Influencers
Influencer Marketing Resources
Below you will find some helpful content for you as begin to take your B2B influencer marketing journey. There is not a lot of really good information available on the Internet, so I’ve tried my best to consolidate what I think is most important.
Here is a quick video and write up of some of my thoughts about the influencer marketing software available on the market today. The vendors that I typically write about are more for B2B and enterprise companies versus consumer brands. However, all brand influencer programs have some commonalties that you can learn from.
Measuring influence needs to be a priority. Remember, it’s not just about measuring the performance of an influencer campaign, but also how you are using data to identify the most relevant influencers for your business.
Here are five influencer marketing trends that you should keep top of mind moving into 2022. Influencer marketing is a huge business and it’s only growing.
It’s not good practice to manage influencer programs in a silo. It’s better to ensure that your program is fully integrated into your larger B2B social media marketing plan.