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AIOps Influencers: The Who’s Who in AI and Operations

The below AIOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

By: Michael Brito

Category: Influencer Marketing

Scroll down to see the list of AIOps Influencers.

AIOps is combining big data analytics and machine learning models to support all IT operations. AIOps platforms enable the simultaneous use of a multitude of data sources, data collection, and analytical technologies. The below graphic shows the AIOps model in action.

 

AIOps

In 2020, the top business publications driving the AIOps narrative were Harvard Business Review and Forbes, based solely on volume of coverage about AIOps and the engagement those articles receive.

The top tech media driving the narrative is ZDNet, Infoworld, AItrends, CIO.com, MIT Technology Review, and Devops.com. This data is also based on volume of coverage, which I refer to as topical relevance, and the engagement of that content.

When it comes to the AIOps influencers, it’s a very diverse group of individuals. The influencers were identified based on a variety of factors such as reach, relevance, resonance and reference.

  • Reach: The total addressable market of that influencer. In other words, the aggregate sum of all of their followers across, LinkedIn, Facebook, Twitter, Instagram, YouTube and RSS Subscribers.
  • Relevance: The volume and frequency that the influencer is talking about a topic. I refer to this as topical relevance and it measures the influencer’s authority on a topic.
  • Resonance: When the influencer publishes content, records a video, tweets or writes an article, is it “resonating” with his or her audience? In this case, resonance is a social action.
  • Reference: This measures the quantity, quality and context of other influencers that may be referencing the said influencer.

For your convenience, here is a Twitter list of AIOps influencers below.

AIOps Influencers

When identifying topical-based influencers, it’s critical to do more than just reference a list you found in Google. Start with the list above and then do your own analysis using a combination of software and math. I recommend Onalytica, as they are the leading influencer software provider.

Here are a few other technology influencer lists that have been manually curated in case you are interested:

Influencer Marketing Guide

Influencer Marketing Resources

Below you will find some helpful content for you as begin to take your B2B influencer marketing journey. There is not a lot of really good information available on the Internet, so I’ve tried my best to consolidate what I think is most important.

Here is a quick video and write up of some of my thoughts about the influencer marketing software available on the market today. The vendors that I typically write about are more for B2B and enterprise companies versus consumer brands. However, all brand influencer programs have some commonalties that you can learn from.

Measuring influence needs to be a priority. Remember, it’s not just about measuring the performance of an influencer campaign, but also how you are using data to identify the most relevant influencers for your business.

Here are five influencer marketing trends that you should keep top of mind moving into 2022. Influencer marketing is a huge business and it’s only growing.

It’s not good practice to manage influencer programs in a silo. It’s better to ensure that your program is fully integrated into your larger social media for B2B marketing plan.

Please consider subscribing to my influencer marketing YouTube Channel where I post 2-3 videos per month or connect with me on Twitter or LinkedIn.

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