Scroll down to see the list of Cloud Influencers.

Ask five people what cloud computing means and you’ll get five different answers. At a very high level, cloud computing is the availability of resources,  data and cloud storage, and computing power without direct management by a user.

The term is generally used by most technologists to describe data centers available to people and users over the Internet. The below graphic is a great illustration of cloud computing as it relates to OnPrem, public cloud, AWS hosted, and the public Internet.

The cloud computing influencers below represent a subset of a larger group of influencers who are leading the conversation and moving the industry forward. Below you will find traditional journalists, analysts, and many practitioners who work at large technology companies like Microsoft and Amazon.

These influencers are not necessarily ranked by “level of influence”, but more about their topical relevance of cloud computing, the general engagement they get when publishing content about cloud computing, and their audience size.

Here is a curated Twitter list of the cloud influencers for you to follow and engage with.

We have also put together several other technology and business influencer lists based on various B2B topics. We use the same algorithms to identify these influencers based on reach, resonance, relevance and reference. The reality is that when brands activate influencer programs is not just a strategic approach, but it also requires working knowledge of data and analytics, content and storytelling, and measuring success.

• AI Influencers
• Machine Learning Influencers
• Blockchain Influencers
• Data Science Influencers
• IoT Influencers
• 5G Influencers
• Digital Transformation Influencers
• RPA Influencers
• Data Security Influencers
• DevOps Influencers
• SecOps Influencers
• AIOps Influencers
• HRTech Influencers

Influencer Marketing Resources

Below you will find some helpful content for you as begin to take your B2B influencer marketing journey. There is not a lot of really good information available on the Internet, so I’ve tried my best to consolidate what I think is most important.

Here is a quick video and write up of some of my thoughts about the influencer marketing software available on the market today. The vendors that I typically write about are more for B2B and enterprise companies versus consumer brands. However, all brand influencer programs have some commonalties that you can learn from.

Measuring influence needs to be a priority. Remember, it’s not just about measuring the performance of an influencer campaign, but also how you are using data to identify the most relevant influencers for your business.

Here are five influencer marketing trends that you should keep top of mind moving into 2022. Influencer marketing is a huge business and it’s only growing.

It’s not good practice to manage influencer programs in a silo. It’s better to ensure that your program is fully integrated into your larger B2B social strategy.

Please consider subscribing to my influencer marketing YouTube Channel where I post 2-3 videos per month or connect with me on Twitter or LinkedIn.