Scroll down for the list of 5G influencers.
5G is the evolution of wireless network technology. It will be faster and able to handle more IoT and connected devices than ever before. As expected, the faster the network technology, the faster for innovation across a lot of different sectors. Below is a graphic I found that really shows the impact and connectivity of what 5G will bring to the marketplace.
The conversation about 5G has been growing exponentially over the past three years. There’s already conversation today about 6G but more to come on that. Many of the influencers below are driving the conversation forward through long-form editorial content, video interviews, analyst reports and general social media content.
The below 5G influencers represent technologists who are integrating 5G into their organizations. There are also journalists and editors that are writing 5G coverage across a multitude of media publications. And lastly, there are analysts that are researching new technologies and writing reports on how large enterprises are getting ready for 5G.
HOW DO WE COME UP WITH THIS LIST?
Well it’s not just a Google search. We have a proprietary methodology that consider (4) different social data points that we use to identify influencers and then measure their influence:
- Reach: Collectively, how big is their social media following across all channels?
- Relevance: I also call this topical relevance. What’s the volume of conversation about the topic?
- Resonance: When content is published about the topic, is it resonating with their audiences?
- Reference: Are they being referenced by other influential audiences i.e. the media, other influencers, audiences?
For your convenience, we put together this 5G influencer list on Twitter so you can easily follow their conversation and try to understand what is top of mind.
Here are a few other technology influencer lists that have been manually curated in case you are interested:
- AI Influencers
- Machine Learning Influencers
- Blockchain Influencers
- Data Science Influencers
- IoT Influencers
- Digital Transformation Influencers
- Clubhouse Influencers
Please don’t take my word on whether or not these are the top 5G influencers. I would suggest to use this list as a starting point, and do your own influencer analysis using a combination of technology providers and some math. I recommend Onalytica, they are the leading influencer software provider.
Influencer Marketing Resources
Below you will find some helpful content for you as begin to take your B2B influencer marketing journey. There is not a lot of really good information available on the Internet, so I’ve tried my best to consolidate what I think is most important.
Here is a quick video and write up of some of my thoughts about the influencer marketing software available on the market today. The vendors that I typically write about are more for B2B and enterprise companies versus consumer brands. However, all brand influencer programs have some commonalties that you can learn from.
Measuring influence needs to be a priority. Remember, it’s not just about measuring the performance of an influencer campaign, but also how you are using data to identify the most relevant influencers for your business.
Here are five influencer marketing trends that you should keep top of mind moving into 2022. Influencer marketing is a huge business and it’s only growing.
It’s not good practice to manage influencer programs in a silo. It’s better to ensure that your program is fully integrated into your larger B2B social media marketing plan.