Video: How to Activate B2B Influencers Across the PESO Model
20th Sep 2022
Video: How to Build a Digital Audience Strategy For Your Business
In this video, I provide a step-by-step approach to building a digital audience strategy that every brand should use to inform marketing.
Video: How to Build B2B Audience Engagement Strategies
In this video, I talk about the importance of using data and insights to build B2B audience engagement strategies that work.
18th Sep 2022
Video: What Does it Mean to Be Featured on a Top Influencer List
In this video, I share why being on a top influencer list is really nothing to brag about it in the influencer marketing industry.
Video: Fueling Your Content Engine With Actionable Data
In this video, I share how to use data and insight to fuel a content engine, similar to a traditional newsroom.
04th Sep 2022
Video: Finding Brand Preference With Data Analysis
Brand preference is when customers share their positive experiences about your company or brand and indicate that they will buy again.
Video: Breaking Down the 1:9:90 Influence Framework
The 1:9:90 influence framework segments creators in a way you to see which ones can truly influence behavioral change.
Video: My Thoughts on Software for Influencer Marketing
In this video, I share my thoughts on software for influencer marketing and give a quick summary of my favorite features for each one.
02nd Sep 2022
Video: Leading with B2B Influencer Insights & Analytics
B2B influencer insights should be the foundation of your program, enabling you to use it to inform your content, messaging and campaigns.
29th Aug 2022
Video: Planning Your B2B Influencer Marketing Program in 2022
In this video, I talk about planning your B2B influencer marketing program, and everything it entails for you to be successful.
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