Scroll down to see the list of artificial intelligence influencers based on several parameters and data points.
But before jumping into the AI influencers, I think it’s essential to explain the differences between AI, Machine Learning, and Deep Learning quickly. This is extremely important with topical relevance when identifying influencers because often, these terms are used synonymously. Below is a great explanation of these three technologies from Edureka.
The standard measurement for influencer analysis is the following:
- Reach: Audience size
- Relevance: Volume of relevant conversation
- Resonance: Audience engagement
While this is a good start, I like to add a layer of analysis to ensure the purity of an influencer list. I call it to reference.
It’s a qualitative data point that uncovers whether or not a third party references the influencer. This could be a mention in traditional media, analyst reports, or social mentions by a specific audience like CIOs, IT decision-makers, or software developers.
This part of an influencer analysis must be done manually, but it’s worth the effort.
That said, below is a list of AI influencers leading the conversation about artificial intelligence. I created a Twitter list in case you would like to follow and understand the context of some of their conversations.
I am certainly not saying that these are the most influential AI influencers. It really depends on what you want to do once you’ve built your influencer list. At the bare minimum, you should be listening to these influencers to understand what’s top of mind when it comes to artificial intelligence.
In cases where you want to do some type of paid influencer activation, these might not be the influencers that you want to work with, especially if the influencer is a journalist.
Here are a few other influencer lists in case you are interested:
- Machine Learning Influencers
- Blockchain Influencers
- Data Science Influencers
- IoT Influencers
- 5G Influencers
- Digital Transformation Influencers
- RPA Influencers
- Data Security Influencers
- Cybersecurity Influencers
- Clubhouse Influencers
- Social Audio Journalists
- Social Audio Influencers
I put together some helpful tips on how to work with technology influencers. You can use this as a blueprint when you are identifying the most relevant influencers and launching your program.
Take a look at these B2B social media marketing best practices. It’s a guide that will help you use data and document the right plan to grow your business on social media.