Scroll down to see the list of HR Tech Influencers.
The pandemic in 2020 disrupted the workplace causing large enterprise organizations to invest in technology to help their employees work more productively and efficiently.
With remote working and disparate teams, HR executives must think beyond the status quo and look to industry leaders for guidance around organizational development, Human Capital Management, employee engagement and diversity & inclusion.
The below HR tech influencers are diverse and consist of traditional media, consultants, analyst, and HR technology practitioners. They are consistently publishing content across their social media channels, blogs, podcasts and articles. These are not your typical “tech influencers” because their area of focus is on human resources in some way. I would also say that HR Tech Influencers can also be described as employe engagement influencers, workplace influencers, remote work influencers and general HR influencers.
When ranking influencers, we use an algorithm consisting of three integrated data points where we rely on AI-driven technology and algorithms to stack rank these influencers. these three data points can be described as reach, relevance, and resonance.
There is a fourth step of this analysis. We call it reference and it’s a human layered curation meant to identify whether or not influencers are being referenced by third party sources. These third-party sources can be other influencers in the peer group, comments or quotes in traditional media, mentions by a specific HR audience or mentions/comments within analyst reports.
For your convenience, here is a Twitter list of HR Tech influencers below.
There are a lot of influencers who talk about the future of work and workplace innovation. There’s a difference between futurists who are not practitioners to those who have worked in large companies and have years of experience building teams, hiring, and scaling organizations.
It’s critical to take this list with a grain of salt and do your own influencer research to ensure it aligns to your business goals and objectives. I recommend using Onalytica, as they are the leading influencer software provider for B2B companies in the market.
Here are a few other technology influencer lists that have been manually curated in case you are interested:
- AI Influencers
- Cloud Computing Influencers
- Machine Learning Influencers
- Blockchain Influencers
- Data Science Influencers
- IoT Influencers
- 5G Influencers
- Digital Transformation Influencers
- RPA Influencers
- Data Security Influencers
- DevOps Influencers
- SecOps Influencers
- AIOps Influencers
Influencer Marketing Resources
Below you will find some helpful content for you as begin to take your B2B influencer marketing journey. There is not a lot of really good information available on the Internet, so I’ve tried my best to consolidate what I think is most important.
Here is a quick video and write up of some of my thoughts about the influencer marketing software available on the market today. The vendors that I typically write about are more for B2B and enterprise companies versus consumer brands. However, all brand influencer programs have some commonalties that you can learn from.
Measuring influence needs to be a priority. Remember, it’s not just about measuring the performance of an influencer campaign, but also how you are using data to identify the most relevant influencers for your business.
Here are five influencer marketing trends that you should keep top of mind moving into 2022. Influencer marketing is a huge business and it’s only growing.
It’s not good practice to manage influencer programs in a silo. It’s better to ensure that your program is fully integrated into your larger B2B social media marketing plan.