Crafting the Future: Advances in Corporate Communications Strategy
Michael Brito
Content & PR
Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a “set up” and “pay off” that compels readers to take action. Learn how below.
Dominate Local Search With Hyperlocal Social Media Marketing
Michael Brito
Public Relations Director: Role, Salary, and Other Considerations
Michael Brito
A Strategic View of the PESO Model: Public Relations Explained
Michael Brito
Creator Brands: Leading in Innovation, Expectations, and Accessibility
Michael Brito
Examples of Earned Media: Boosting Authentic Brand Potential
Michael Brito
Navigating the Marketing Landscape with Influence Engineering
Michael Brito
Watch This! The Age of Influence Docuseries on Hulu
Michael Brito
Earned Media vs Paid Media: What’s Best for a Digital Strategy?
Michael Brito
Data + Timing: The Cornerstones of Effective Real-Time Marketing
Michael Brito
Brand Personality vs Archetypes: Deciphering the Distinctions
Michael Brito
Owned Media: The Silent Powerhouse of Your Marketing Strategy
Michael Brito
The Art of Winning: Shared Media Strategies that Deliver
Michael Brito
Paid Media Strategy: Unleashing the Potential of Brand Campaigns
Michael Brito
The Lover Archetype: A Brand Roadmap to Lasting Connections
Michael Brito
Earned Media Relations: The Ultimate Guide to Storytelling
Michael Brito