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Content & PR

Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a “set up” and “pay off” that compels readers to take action. Learn how below.

Earned Media vs Paid Media: What’s Best for a Digital Strategy?

Michael Brito
May 23, 2023

Data + Timing: The Cornerstones of Effective Real-Time Marketing

Michael Brito
May 18, 2023

Brand Personality vs Archetypes: Deciphering the Distinctions

Michael Brito
May 15, 2023

Owned Media: The Silent Powerhouse of Your Marketing Strategy

Michael Brito
May 15, 2023

The Art of Winning: Shared Media Strategies that Deliver

Michael Brito
May 12, 2023

Paid Media Strategy: Unleashing the Potential of Brand Campaigns

Michael Brito
May 10, 2023

The Lover Archetype: A Brand Roadmap to Lasting Connections

Michael Brito
May 8, 2023

Earned Media Relations: The Ultimate Guide to Storytelling 

Michael Brito
May 8, 2023

The Transformation of Brand Identity and Its Role in Marketing

Michael Brito
May 6, 2023

Unraveling the Explorer Archetype: A Journey Within

Michael Brito
May 6, 2023

The 12 Brand Archetypes for Ripe For B2B Tech Domination

Michael Brito
May 5, 2023

The Rebel Archetype: Breaking Rules & Disrupting Societal Norms

Michael Brito
May 4, 2023

Master the Art of a TikTok SEO Strategy and Outshine Competitors

Michael Brito
May 2, 2023

Mastering the Everyman Archetype: Rise Above the Ordinary

Michael Brito
Apr 28, 2023

The Hero Archetype: Crafting a Fearless Brand Identity

Michael Brito
Apr 24, 2023

The Ruler Archetype: The Key to Unlocking Brand Royalty

Michael Brito
Apr 23, 2023

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Michael Brito

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Menu

  • Analytics & Measurement
  • Brand Advocacy
  • Content & PR
  • Digital Strategy
  • Influencer Marketing
  • Videos
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