Earned Media vs Paid Media: What’s Best for a Digital Strategy?
Michael Brito
Content & PR
Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a “set up” and “pay off” that compels readers to take action. Learn how below.
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