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Content & PR

Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a “set up” and “pay off” that compels readers to take action. Learn how below.

Crafting the Future: Advances in Corporate Communications Strategy

Michael Brito
Sep 14, 2023

Dominate Local Search With Hyperlocal Social Media Marketing

Michael Brito
Sep 13, 2023

Public Relations Director: Role, Salary, and Other Considerations

Michael Brito
Jul 31, 2023

A Strategic View of the PESO Model: Public Relations Explained

Michael Brito
Jul 30, 2023

Creator Brands: Leading in Innovation, Expectations, and Accessibility

Michael Brito
Jul 26, 2023

Examples of Earned Media: Boosting Authentic Brand Potential

Michael Brito
Jul 7, 2023

Navigating the Marketing Landscape with Influence Engineering

Michael Brito
Jun 6, 2023

Watch This! The Age of Influence Docuseries on Hulu

Michael Brito
Jun 6, 2023

Earned Media vs Paid Media: What’s Best for a Digital Strategy?

Michael Brito
May 23, 2023

Data + Timing: The Cornerstones of Effective Real-Time Marketing

Michael Brito
May 18, 2023

Brand Personality vs Archetypes: Deciphering the Distinctions

Michael Brito
May 15, 2023

Owned Media: The Silent Powerhouse of Your Marketing Strategy

Michael Brito
May 15, 2023

The Art of Winning: Shared Media Strategies that Deliver

Michael Brito
May 12, 2023

Paid Media Strategy: Unleashing the Potential of Brand Campaigns

Michael Brito
May 10, 2023

The Lover Archetype: A Brand Roadmap to Lasting Connections

Michael Brito
May 8, 2023

Earned Media Relations: The Ultimate Guide to Storytelling 

Michael Brito
May 8, 2023

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Michael Brito

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Menu

  • Analytics & Measurement
  • Brand Advocacy
  • Content & PR
  • Digital Strategy
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  • Videos
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