IoT Influencers: Who’s Leading in “Internet of Things” in 2023?

IoT influencers bring thought leadership, commentary, and mainstream visibility into IoT and what it brings to business and consumers.

The IoT Influencers of 2023

The Internet of Things (IoT) is an expanding network of connected devices that exchange data and share information. Essentially, it is the web of physical objects embedded with software, sensors, and other technologies to enable them to connect and transmit data over a network without requiring manual intervention. This allows machines to communicate with each other, making it possible for automation processes to be triggered or controlled remotely. It also means that real-time data can be collected and analyzed from various devices to generate valuable insights.

IoT has become instrumental in operations, energy management, healthcare delivery, manufacturing, transport infrastructure systems, and many others.

What is IoT diagram

IoT offers businesses opportunities to increase efficiency and profitability previously unheard of. Businesses can access real-time data and automate specific processes by connecting devices, sensors, and other “things” to the internet. This allows businesses to save money by reducing labor costs and improving customer experience through faster and more reliable services. Additionally, IoT can help companies identify problems before they occur, allowing for advanced preventative maintenance solutions, thus avoiding unexpected downtimes and keeping costs low.

How were these IoT influencers ranked?

Considering the 1:9:90 influencer model, journalists and reporters aren’t the only influential ones. Today and with the rise of social media and other platforms, anybody with a point of view and an audience can be influential.

The standard for measure of influence is broken down by an algorithm consisting of reach, relevance, resonance, and reference. Reach is calculated by how large of a community they have. Relevance is how often they’re talking about IoT. Resonance is how their audience engages with IoT content. And reference looks at whether orther IoT influencers mention them in some way.

Top 2022 IoT Influencers

For reference, I added the below IoT influencers to this Twitter list which should make it easy for you to understand the context of how they are talking about IoT and other technology topics.

Top IoT Influencers of 2022

Using the same methodology above, we created additional technology influencer lists below. Don’t forget: Use these lists as a starting point.

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Michael Brito

Michael Brito is a Digital OG. He’s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.