IoT Influencers: Who’s Leading in “Internet of Things”?

IoT Influencers: Who’s Leading in “Internet of Things”?

IoT influencers are driving the “Internet of Things” industry forward. Learn more about these individuals and what they care about.

By: Michael Brito

Category: Influencer Marketing

Scroll down for the list of IoT influencers.

The Internet of things (IoT) is a network of devices embedded with software and hardware that can exchange data and information with other devices. Think of you Apple Watch of Amazon Alexa or other smart home devices. And, with the release of 5g networks, you can now understand why this is such a big deal for technology and communications.

There are a lot of media publications that write stories about IoT, the convergence of networks, data security and 5G. But the media aren’t the only ones that are driving the IoT narrative.

If you think about 1:9:90 model of influence, journalists and reporters aren’t the only ones that are influential. Today and with the rise of social media and other platforms, anybody with a point of view and an audience can be an influencer.

The standard for measuring influence is broken down by an algorithm consisting of reach, relevance, and resonance.

While these three data points are important, there’s one missing that separates or at least provides a different perspective on who really is influential and why. I call it reference. It measures how often an influencer is referenced buy a group that’s important to your business. That group can be other influencers, the media, analyst reports, or mentions by a specific target audience like CEO’s.

For reference, I added the below IoT influencers to this Twitter list which should make it easy for you to understand the context in how they are talking about IoT and other technology topics.

IoT Influencers

Here are a few other technology influencer lists that have been manually curated in case you are interested:

Please don’t take my word on whether or not the above individuals are influential. I would suggest to use this list as a starting point, and do your own analysis using a combination of technology providers and some math.

Influencer Marketing Guide

I talk a lot about managing and deploying influencer marketing programs on my YouTube channel and it’s not just theory or ideas. It’s all based on real life experience, testing and learning, and sometimes failing when working with various influencer groups.

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