Data-Driven Communications is the Winning Formula for Public Relations
Michael Brito
Analytics & Measurement
Data and analytics can be used to identify white space, interrogate audience groups, find trends and patterns, and provide actionable insights for integrated marketing campaigns. Measurement is collecting data to track the performance of those campaigns and set benchmarks and KPIs.
Who Are The Top US Brands that Consumers Can’t Live Without?
Michael Brito
Content Collaboration Platforms: What Does The Data Tell Us?
Michael Brito
Identifying Top Journalists: Which Reporters Influence CEOs?
Michael Brito
Brandwatch Sentiment Analysis: Measuring the Hype of LeBron James
Michael Brito
Target Audience Profile: Critical for All Social Media Marketing Campaigns
Michael Brito
An Analysis of Artificial Intelligence & Blockchain Media Coverage
Michael Brito
How to Build a B2B Brand Marketing Strategy Informed by Data
Michael Brito
How Does Data-Driven Storytelling Define Brand Relevance?
Michael Brito
Audience Intelligence Platforms & Tools for Customer Insights
Michael Brito