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Analytics & Measurement

Data and analytics can be used to identify white space, interrogate audience groups, find trends and patterns, and provide actionable insights for integrated marketing campaigns. Measurement is collecting data to track the performance of those campaigns and set benchmarks and KPIs.

Data-Driven Communications is the Winning Formula for Public Relations

Michael Brito
Dec 28, 2018

Who Are The Top US Brands that Consumers Can’t Live Without?

Michael Brito
Sep 17, 2018

Content Collaboration Platforms: What Does The Data Tell Us?

Michael Brito
Aug 9, 2018

Identifying Top Journalists: Which Reporters Influence CEOs?

Michael Brito
Jul 19, 2018

Brandwatch Sentiment Analysis: Measuring the Hype of LeBron James

Michael Brito
Jul 2, 2018

Target Audience Profile: Critical for All Social Media Marketing Campaigns

Michael Brito
Jun 28, 2018

An Analysis of Artificial Intelligence & Blockchain Media Coverage

Michael Brito
Jun 20, 2018

How to Build a B2B Brand Marketing Strategy Informed by Data

Michael Brito
Jun 18, 2018

How Does Data-Driven Storytelling Define Brand Relevance?

Michael Brito
May 24, 2018

Audience Intelligence Platforms & Tools for Customer Insights

Michael Brito
Apr 24, 2018

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Michael Brito

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  • Analytics & Measurement
  • Brand Advocacy
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  • Digital Strategy
  • Influencer Marketing
  • Videos
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