Clubhouse Analytics: The Audience, Topics and Insights

Get the latest Clubhouse analytics to understand the audience, the topics being discussed and the social media conversations.

By: Michael Brito

Category: Analytics

Scroll down to see Clubhouse Analytics. Last updated: 7.30.2021

The rise and fall of Clubhouse? 

Clubhouse AnalyticsThe buzz about social audio apps and Clubhouse is exploding everywhere–the news, social media and well, on Clubhouse. A quick scan of Clubhouse shows rooms with people telling other people about the future of Clubhouse, how to be a good Clubhouse moderator or why Clubhouse is better than Twitter Spaces.

The following Clubhouse analytics and insights are based on several parameters–the audience, topics of discussion and social media conversations.

Clubhouse Audience Analysis (March 2021)

A recent Clubhouse statistics of the audience shows how dynamic and diverse the app is becoming. It’ll be interesting to review the audience data once the app opens up to Android users.

Clubhouse Insights & Trend Analysis  (February 2021)

A social media trend analysis based on Clubhouse room analytics that identifies the most popular topics and rooms over the last 6 months. The data is broken down by unique authors, mentions and total impressions. The analysis also includes the top media outlets that are publishing articles about Clubhouse based on volume, resonance and reach, as well as the top narrative drivers of Clubhouse coverage.

Clubhouse Audience Analysis (February 2021)

A snapshot analysis of Clubhouse audience users from June 2020 to October 2020 compared to October 2020 to February 2021. The audience data is segmented into smaller micro-audiences. Additional Clubhouse insights include each of the audiences unique interests and characters, and demographics.

Social Audio Influencers (February 2021)

A curated list of social audio influencers based on data points such as reach, relevance, resonance and reference. There is a mix of journalists, technologists and analysts.

Social Audio Journalists (February 2021)

A curated list of traditional journalists from publications like TechCrunch, WIRED, Axios, CBS News and the Verge that are publishing articles about Clubhouse and the social audio space in general.

Clubhouse News Narrative Drivers (February 2021)

An analysis of Clubhouse news and narrative drivers related to traditional media. The data also includes Clubhouse content analytics and insights into the top traditional media publications broken down by volume and then by engagement.

What is Clubhouse? In case you’ve been living under a rock, Clubhouse is a social audio app that allows for people to converse about anything. It gives brands the opportunity to focus on audio storytelling when engaging with online audiences.

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