Content Analysis in Marketing Research: Decode Meaning From Data
Michael Brito
Analytics & Measurement
Data and analytics can be used to identify white space, interrogate audience groups, find trends and patterns, and provide actionable insights for integrated marketing campaigns. Measurement is collecting data to track the performance of those campaigns and set benchmarks and KPIs.
How Actionable Data Insights Can Improve Your Digital Marketing
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How Audience Segmentation Informs Digital Marketing Campaigns
Michael Brito
Here’s Why You Should Prioritize Data-Driven Content Marketing in 2022
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B2B Technology Marketing Trends & Best Practices
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Building Your Brand Using a Multi-Segment Marketing Strategy
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Why Multi-Channel PR Intelligence Crushes all Other Measurement
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Share of Voice (SOV): A Measurement for PR, Social Media & SEO
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What is Audience Relevance & Why Should Brands Know This?
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How Do You Measure Social Media Influence?
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An Analysis of the Data Science Audience
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Best Practices for Marketing to Software Developers, Programmers & Engineers
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Audience Analysis: The Essential Guide for Marketers in 2023
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Social Media Audience Research & The Integration of Survey Data
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CASB Gartner Magic Quadrant: The Untold Story of The Data
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Future of Work Data: Who Owns the Brand Narrative?
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