Video: Different Ways to Measure Share of Earned Media Coverage
Michael Brito
Analytics & Measurement
Data and analytics can be used to identify white space, interrogate audience groups, find trends and patterns, and provide actionable insights for integrated marketing campaigns. Measurement is collecting data to track the performance of those campaigns and set benchmarks and KPIs.
Technology and Social Media Marketing Software: A Must-Read Guide
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Understanding Gen Alpha: Stats, Trends & Insights for 2023
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TikTok Brand Love: US Brand Building Study 2022
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The Chief Marketing Officer: Stats, Data, Research & Insights
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Social Network Analysis: Using NodeXL Pro to Uncover Insights
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Snackable Insights: Brand Love Suffering, Consumer Spending & WFH
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SparkToro Review: My First Impression
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Elon Musk Buys Twitter: What’s The Conversation Data Say?
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Digital Transformation Research: Topics, Trends, Media & Audience
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TikTok’s Mobile Path to Purchase Behavior: The Infinite Loop
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Buyer Persona Creation: Practical Examples & Proven Techniques
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4 Factors When Building a Data-Driven PR Strategy
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How to Increase Brand Awareness on Social Media the Right Way
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How to Build Customer Advocacy for Business
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Brandwatch Alternatives: A Look at Their Top Competitors in the Space
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