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Analytics & Measurement

Data and analytics can be used to identify white space, interrogate audience groups, find trends and patterns, and provide actionable insights for integrated marketing campaigns. Measurement is collecting data to track the performance of those campaigns and set benchmarks and KPIs.

Video: Different Ways to Measure Share of Earned Media Coverage

Michael Brito
Oct 25, 2022

Technology and Social Media Marketing Software: A Must-Read Guide

Michael Brito
Oct 23, 2022

Understanding Gen Alpha: Stats, Trends & Insights for 2023

Michael Brito
Oct 10, 2022

TikTok Brand Love: US Brand Building Study 2022

Michael Brito
Sep 23, 2022

The Chief Marketing Officer: Stats, Data, Research & Insights

Michael Brito
Jul 25, 2022

Social Network Analysis: Using NodeXL Pro to Uncover Insights

Michael Brito
Jul 22, 2022

Snackable Insights: Brand Love Suffering, Consumer Spending & WFH

Michael Brito
Jun 7, 2022

SparkToro Review: My First Impression

Michael Brito
May 7, 2022

Elon Musk Buys Twitter: What’s The Conversation Data Say?

Michael Brito
Apr 29, 2022

Digital Transformation Research: Topics, Trends, Media & Audience

Michael Brito
Mar 22, 2022

TikTok’s Mobile Path to Purchase Behavior: The Infinite Loop

Michael Brito
Feb 18, 2022

Buyer Persona Creation: Practical Examples & Proven Techniques

Michael Brito
Feb 12, 2022

4 Factors When Building a Data-Driven PR Strategy

Michael Brito
Dec 27, 2021

How to Increase Brand Awareness on Social Media the Right Way

Michael Brito
Dec 23, 2021

How to Build Customer Advocacy for Business

Michael Brito
Nov 16, 2021

Brandwatch Alternatives: A Look at Their Top Competitors in the Space

Michael Brito
Nov 14, 2021

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Michael Brito

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  • Analytics & Measurement
  • Brand Advocacy
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  • Digital Strategy
  • Influencer Marketing
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