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An Analysis of the Most Popular Topics on Clubhouse

See what topics, themes, and media coverage is trending on Clubhouse. The analysis pulls data from social and traditional media in 2020.

By: Michael Brito

Category: Analytics

Below is a trends analysis of the most popular topics on Clubhouse. This type of data can help predict trends on the app based on previous rooms and conversations. In addition, we analyzed all of the Clubhouse hot topics based on the conversations happening on other social media channels and within traditional media coverage.

Before we jump into the data, let’s first define Clubhouse.

What is Clubhouse?

Clubhouse started as a social audio app that enabled users to have audio conversations about the topics they were passionate about. It was designed to be a space for people to share their thoughts and feelings about politics and sports to gender diversity and entrepreneurship. Today, it’s become more commercialized and a place where users can join rooms and listen to celebrities and athletes.

The data for the Clubhouse topics were collected in a few different ways. First, we pulled all the social media mentions of Clubhouse dating back to January 2020. From there, we clustered the mentions into popular topics based on the volume of each topic. From there, we tagged each one and classified them across various themes.

The data is sorted by total mentions, unique authors, and impressions. See below for the most popular topics on Clubhouse since 2020.

Clubhouse Trending Topics

The social data below is a drill-down of the popular topics and themes on Clubhouse based on the total number of unique authors mentioning each Clubhouse room or event, the total volume of mentions, and the corresponding impression count.

It’s great to see the diversity of topics across business and technology (AI, Digital Transformation, Bitcoin), black culture, women in technology and business, startups and venture capital, and of course the healthcare topics like mental health.

To summarize, here are the most popular topics on Clubhouse to date:

  • Sales: People on Clubhouse talking about social selling, growth hacking, and moderators sharing best practices for sales.
  • Social Media: People on Clubhouse talk about using social media apps like Clubhouse to build an audience and a business.
  • Deep Technology: People on Clubhouse talking about NFTs, the metaverse for business, Web3, AI, NLP machine learning, and crypto.
  • Startups: People on Clubhouse talking about startups focused mainly on helping founders and entrepreneurs build their businesses.
  • Women in Business & Technology: People talking about the amazing things that women are doing in business.

By no means is this a comprehensive list of all the topics on Clubhouse.

Clubhouse Topics & Themes

The data below shows the traditional media publications writing about the most popular topics on Clubhouse. There are three data points to consider when looking at this Clubhouse data:

  1. The volume of coverage: Along the X-axis, you will see the total volume of articles published about Clubhouse topics from these particular media publications.
  2. Topical relevance: Along the Y-axis, you’ll see engagement data in the form of social actions (Like, Comment, Share, Retweet).
  3. Reach of publication: The size of the bubble represents the reach of that media publication as measured by UVMs or unique visitors monthly.

For example, Business Insider, which is to the far right of the graph, writes a lot about Clubhouse trending topics. And when they do, it resonates exceptionally well with their audience. But, again, when a story resonates with an audience, the typical user behavior is to engage with that article in the form of a comment, share, retweet, etc.

Lastly, compared to the other media publications within this data set, Business Insider has the largest reach, as displayed by the size of their bubble. This does not represent the reach of articles covering Clubhouse. Instead, it is the reach of the entire publication as measured by monthly visitors to their website.

Clubhouse Top Media

When exploring more on the media coverage trending on Clubhouse, we clustered the coverage into various sub-topics driving the conversation.

Everything from Elon Musk and his guest appearance on Clubhouse to Chinese censorship of the platform and everything in between. This type of data is critical for media measurement or at least researching to plan for PR programs in the future. This tells us not just which media publications are writing the most about Clubhouse topics are top of mind for the audience. What is keeping them up at night? Where does their interest lie as it relates to this new social audio app?

Clubhouse Media Narratives

FAQs

Q: What is Clubhouse?

A: Clubhouse is a social audio app that helps people connect and have conversations around their interests.

Q: How do I join Clubhouse?

A: You can join Clubhouse by downloading the app or visiting the website.

Q: How can you measure Clubhouse engagement?

A: Clubhouse engagement can be measured through the number of social actions (Likes, Comments, Shares, Retweets) a user takes on published content.

Q: What are some of the popular topics on Clubhouse?

A: The most popular topics on Clubhouse vary depending on the interests of the users in each room. However, some of the most popular topics include social media, startups, and women in business & technology.

Q: What are some of the traditional media publications writing about Clubhouse?

A: The traditional media outlets writing about Clubhouse vary depending on the topic. However, some of the most common publications include Business Insider, CNBC, and Forbes.


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