Video: Which Public Relations Skills Should You Master?

In this video, I talk about the public relations skills that you need to master if you want to be successful in working in this field. Working in public relations has become highly competitive,

Learn these top PR skills ASAP

Not everyone will agree with me, and that’s okay. These are skills I have seen others master and become very successful. The top public relations skills are the following: 

  1. Data literacy
  2. Be a storyteller, like a boss
  3. Learn the gift of gab
  4. Be an active participant in a relationship
  5. Gain general business knowledge

Data Literacy

Understanding data is a critical skill for public relations. You need to know how to read, understand, and present it in a digestible way for your audience. Data literacy also means being able to measure the impact of your work.

Storytelling like a boss

Storytelling is an important skill to learn for public relations pros. Most people aren’t born great storytellers, but with practice and repetition, you can master it in no time. Effective storytelling means articulating the message you want to share in a way that is interesting, relatable, and easy to understand. This includes knowing how to craft a compelling message and deliver it in various ways through writing, speaking, or video.

Learn the gift of gab

The gift of gab is another critical skill for public relations professionals. Think of the gift of gab as a used car salesman but with charisma and charm. In other words, being able to talk to anyone about anything and make them like you. This is a skill that can be learned and perfected with practice. This PR skill must be translated to how you write, speak, persuade and influence others.

Be an active participant in a relationship

Being an active participant in a relationship is another key skill for public relations pros. This means that you have to “give” without any expectation of receiving anything in return. In other words, you must actively provide value to journalists in different ways. The result is a deeper relationship and connection with the media that can result in more opportunities down the road.

Gain general business knowledge

Gaining general business knowledge is also important for public relations professionals. You need to understand the basics of finance, how businesses operate, and what the different functions within a company do. This will allow you to better advise your clients and make recommendations that align with their business goals.

These public relations skills will help you be more successful in your career. If you want to stand out, start by mastering these skills. Lastly, it’s critical that you always stay up-to-date with the latest PR trends that are affecting your industry and the general landscape.

Related Videos

Michael Brito

Michael Brito is a Digital OG. He’s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.