The Democratization of Generative AI for Content Creators

Generative AI has leveled the playing field for brands, content creators, and entrepreneurs. What used to be expensive and time-consuming can now be done with a few prompts and a click of a button.

Why this matters:

While many are sitting back and waiting to see when an opportunity arises to use Generative AI, others have dove in headfirst and are applying AI outputs to everything they do in marking and counting creation. Don’t fall behind.

By the numbers:

  • 58.9% of marketers already use AI tools to optimize and create content
  • 88% of marketers say that AI content beats human content every time
  • In 2025, AI generation will account for 30% of company marketing messages

It’s clear from these Generative AI stats that some marketers, brands, and content creators are embracing this new tech. Generative AI is indeed real and has been a topic of growing interest, especially since the release of OpenAI’s ChatGPT last October. It is not just a talking point or buzzword; it has practical applications and has gained significant attention from researchers, businesses, and content creators.

Generative AI refers to large language models that can generate content by learning from large datasets. These models can produce creative and coherent outputs, often mimicking human-like responses.

According to Gartner, in 2025, AI generation will account for 30% of large organizations’ outbound marketing messages, compared to less than 2% in 2022.

The below data was collected from Tagger Media’s Signal product and reveals an increasing trend in content and discussions around Generative AI. This growth in conversation can be attributed to more creators becoming aware of and experimenting with the technology, as well as the real-world applications used.

The data is from ~29K creators across platforms such as TikTok, Twitter, Instagram, Facebook, and YouTube, detailing the content shared about Generative AI. The OpenAI announcement of ChatGPT resulted in a slight increase in mentions around the topic as the new year approached. There was a noticeable rise in posts and engagement from content creators as they took time to familiarize themselves with generative AI technology and began sharing related content.

Creator conversations about Generative AI and ChatGPT

Generative AI Topics on TikTok Dominate

Generative AI-related content on TikTok boasts an engagement rate of approximately 4,183.33% higher than on Twitter. 🧐

TikTok leads in average engagement rate at 2.57%, followed by Instagram at 2.12%. With 54.5 million total engagements since October, TikTok and Instagram foster more user interactions for Generative AI content than other platforms.

Although Twitter has the highest number of creators discussing Generative AI (around 11K) and the greatest volume of posts (approximately 68K), it has the lowest average engagement rate of 0.06%. This suggests that despite more conversation surrounding Generative AI, the content is less captivating.

YouTube, with the second-highest volume of posts (about 9.8K), has a relatively low average engagement rate of 0.61%. This may be because users primarily engage through video views rather than likes or comments.

Facebook ranks lowest in the number of creators discussing Generative AI (less than 1K) and total engagements (around 781K), with an average engagement rate of 0.09%. This implies that Facebook may not be the preferred platform for Generative AI conversations among creators and their followers.

Total audience size represents the combined creator audiences across all networks. The total audience size for creators discussing Generative AI is highest on Twitter (around 8.5 billion), followed by YouTube (about 5.9 billion), Instagram (approximately 4.5 billion), TikTok (nearly 3.1 billion), and Facebook (close to 2.8 billion). This reveals that, despite its low engagement rate, Twitter has the most extensive potential reach for Generative AI-related content.

Visualizing the Data: Generative AI for Content Creation

It’s no surprise that a higher volume of posts tends to dilute engagement rates. Just look at the difference between Twitter’s total post volume on generative AI and other platforms. Twitter is naturally where the tech elite, entrepreneurs, investors, pundits, and creators engage in lively banter about generative AI – discussing its applications, prompt engineering, and more.

TikTok has the highest average engagement rate among the platforms at 2.57%, followed by Instagram at 2.12%.

A Twist in the Tale

Now, let’s shift our focus from the content to the creators. TikTok’s generative AI posts may be fewer in number, but don’t let that fool you. With an audience of 3.1 billion, this platform is a sleeping giant, brimming with the potential to captivate a vast audience keen on learning about Generative AI for marketing.

The creator’s audience extends well beyond the confines of the Silicon Valley bubble. The audience is global, with 42% hailing from the US, 13% from the UK, 8% each from Germany and France, and 6% each from India and Brazil.

TikTok creators have the smallest volume of posts about Generative AI, the audience consuming the content is still substantial, at 3.1 billion

Michael Brito

Michael Brito is a Digital OG. He’s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.