In this video, I provide a step-by-step approach to building a digital audience strategy. This is a continuation of a previous video I recorded about the importance of audience engagement strategies being the foundation for all digital marketing.
This video takes a slightly different approach and focuses on media affinity.
Media affinity is important to know, especially if you work in public relations. If you build an audience and analyze where they consume content and what they’re reading and sharing, you can craft a campaign that prioritizes those media outlets. This approach takes out the guesswork and will help you go from hoping to knowing that your digital marketing and public relations programs are making an impact.
Every digital audience strategy should include core conversation analysis, media consumption, and behavioral insights. The more you understand your customers, the better you will be equipped to reach them with your brand messages.