Video: How to Build B2B Audience Engagement Strategies

In this video, I talk about the importance of using data to build B2B audience engagement strategies. With data, technology, and marketing tools becoming more sophisticated, it’s easier to connect with audiences on a deeper level and create engagement strategies that work.

But what exactly is audience engagement? And how can you make sure your B2B audience engagement strategy will actually work? This video will give you a quick breakdown of audience segmentation and why you must go through an audience analysis exercise to uncover deep insights.

Data is Critical for an Audience First Strategy

There are a few commonalities among the most effective B2B audience engagement strategies. But one thing that stands out is that they’re all data-driven. You can’t just rely on your gut to tell you who your audience is and what they want. You must go deep into the data and text analysis to find out.

That means understanding things like:

  • The topics and trends that keep them up at night.
  • The channels they and the purpose for each one.
  • The days and times when they are most active on each channel.
  • The digital assets they engage with the most.
  • Who influences the audience to purchase products and services.

Only when you clearly understand and articulate the insights can you hope to create an effective audience engagement strategy.

Audience Technology is Your Friend

There’s no shortage of marketing technology solutions out there that can help you drive engagement with your audience. But it’s important to remember that technology is just a tool. It’s not going to do the work for you. You need to have a clear understanding of your audience and what they want before you can start using technology to engage them. Otherwise, you’ll just be wasting time and money on tools that don’t work.

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Michael Brito

Michael Brito is a Digital OG. He’s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.