Video: Unleashing the Power of a Micro-Community is Smart Marketing
The notion of a micro-community is not novel. In times past, these entities were known as tribes...
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Video: Unleashing the Power of a Micro-Community is Smart Marketing
The notion of a micro-community is not novel. In times past, these entities were known as tribes...
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Video: Onalytica Launches B2B Influencer Marketplace
In this video, I explain why this is big news in B2B. Onalytica just dropped a game-changer,...
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Video: Understanding the Digital Share of Voice in Marketing
In this video, I discuss one of the most basic metrics in marketing and public relations–share of...
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Video: How to Build a Digital Audience Strategy For Your Business
In this video, I provide a step-by-step approach to building a digital audience strategy. This is...
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Video: How to Build B2B Audience Engagement Strategies
In this video, I talk about the importance of using data to build B2B audience engagement...
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Video: What Does it Mean to Be Featured on a Top Influencer List
In this video, I share why being on a top influencer list is nothing to brag about it in the...
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Video: Fueling Your Content Engine With Actionable Data
In this video, I share how to use data and insight to fuel content like a traditional newsroom. If...
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Video: Finding Brand Preference With Data Analysis
In this video, I show how you can use data analysis to find insights into how customers talk about...
Read More Video: My Thoughts on Software for Influencer Marketing
In this video, I talk about the differences between influencer software for consumer and B2B...
Read More Video: Planning Your B2B Influencer Marketing Program in 2022
In this video, I make a case for why you should invest in research and planning before you launch...
Read More The Journey to Thought Leadership: Positioning Yourself as an Industry Authority
Key Takeaways 📈 Niche Expertise as a Strategic Asset: In the B2B tech sector, cultivating deep,...
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Content Operations: This is Vital to Your Digital Marketing Strategy
Early in my career, I referred to content operations as a supply chain. Let me explain. In...
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