I had the pleasure of inviting Sarah Evans to speak about her journey to my class at SJSU Public Relations class. She is a seasoned marketing professional who has worked in public relations for many years.
In this video, she talks about her public relations journey, working on the client side and transitioning into her own full-time business working in PR. She gives students practical advice on advancing their careers in public relations and tips on remaining competitive in the marketplace.
She also gives practical advice on using social media effectively for PR pros to amplify earned media and third-party mentions. And lastly, she emphasized the importance of differentiation and how writing a personal brand statement is the first step in positioning students uniquely.
Sarah’s public relations journey is filled with strategic advice for PR pros looking to enter the industry. Lastly, she gives her perspective on how to define storytelling and what she means by newsworthy moments. I highly recommend you watch this video and learn from Sarah Evans and her PR journey.
Remember about public relations is that it all boils down to communication. Today’s Students must learn to communicate with their peers, professors, colleagues, and the general public. Having Sarah talk about her public relations journey will help contextualize what it takes to have a successful career in public relations.
Enjoy the video