Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
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Unlocking Value with Influencer Analytics + Data + Insights
Video

Influencer analytics, data and insights is a critical component of planning for technology and B2B influencer marketing programs.

03rd Feb 2020
An Analysis of the Data Science Audience
Article

An analysis of the data scientist audience uncovers unique interests and characteristics that make this audience unique from others.

30th Jan 2020
Best Practices for Marketing to Software Developers, Programmers & Engineers

The best practices for marketing to software developers is to always start with data and then use these insights to create relevant content.

18th Jan 2020
Data Analysis of the Artificial Intelligence Audience

An AI analysis of the audience artificial intelligence to show the unique interests, characteristics and affinities of this group.

14th Jan 2020
Analysis: How to Reach IT Decision Makers (ITDM) Online

An analysis of IT Decision Makers (ITDM) highlighting various job titles, sharing habits, media consumption, and social conversations.

05th Jan 2020
Top CyberSecurity Influencers: Here’s What my Experiment Revealed
Influencers

Here’s a quick analysis of security influencers compared to several lists by different influencer marketing software vendors.

28th Jul 2019
CASB Gartner Magic Quadrant: The Untold Story of The Data
Article

The data behind which vendors from the CASB Gartner Magic Quadrant 2018 report are owning the narrative in the digital ecosystem.

02nd Mar 2019
Future of Work Data: Who Owns the Brand Narrative?
Report

It’s important to examine the future of work data to understand which brands and influencers are really driving the narrative forward.

31st Jan 2019
Content Collaboration Platforms: What Does The Data Tell Us?

The audience using and talking about content collaboration platforms consist of technologists, engineers and the C-suite.

09th Aug 2018

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