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IT Decision Makers (ITDM): Who is This Audience?

An analysis of IT Decision Makers (ITDM), engineers and developers to understand their sharing habits, patterns and unique affinities.

By: Michael Brito

Category: Influencer Marketing

ITDM is an acronym that stands for IT decision makers just in case you didn’t know.

In most enterprise companies, the IT decision makers job titles consist of the CIO, CTO, Head of IT, VP of IT, etc.

Below is a quick IT decision makers audience analysis. The ITDM audience is very unique. This data is a high level overview in order to understand their unique affinities, influencers, what topics they care about the most, and what media they reference while doing so.

The below database represents research from 7K self identified social handles with various IT decision makers titles in their bio. It breaks down their geography, top interests, who influences them, and their top technology brand affinities. You’ll notice that this ITDM audience is very diverse with many of the members coming from North and South America, parts of Europe, the Middle East, Asia Pacific, and South Africa.

IT Decision Makers (ITDM)

The below data is an audience segmentation of the IT decision makers. It takes into consideration all content published including tweets, blogs, posts on LinkedIn as well as replies and retweet. The data is clustered into topics based on the volume of usage. The more a particular word is used, the larger the box will be. Below represents five topics that the IT decision makers are talking about which includes security, blockchain, artificial intelligence, automation, and data and analytics.

The more particular keywords and phrases are being used, the larger the boxes will be. This particular data is helpful and actionable.

When you can understand the topics, trends and stories that are demanding the attention of the audience, in this case ITDMs, you can create content based on what those topics and trends are. Doing an initial analysis like this is one way to identify thought leaders and influencers who already work as an IT decision maker.

ITDM Audience

Typically, audience intelligence will help identify influential ITDMs in order to build undertstand the trends and topics that are top of mind.


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