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Buzzsumo Alternative: There are a Few but This One Takes the Cake

If you are exploring a Buzzsumo alternative, you are looking for software that can track content based on sharing and engagement data.

By: Michael Brito

Category: Analytics

Chances are that if you’re exploring a Buzzsumo alternative, you are looking for software for content analytics. But before you read on, please look at these 5 Questions to Ask Software Vendors before doing anything else.

What is Buzzsumo?

Buzzsumo was acquired by Brandwatch in 2017. The way that I like to describe the software is that it can provide analysis on keywords, phrases and specifically long-form content in order to track performance and engagement. It’s a great research tool that can help inform just about everything you do in marketing and communications.

So, imagine doing a search within the platform for 5G. The results will yield the top articles based on engagement metrics from social media channels.

What is the Buzzsumo alternative?

The platform also provides trending content based on shared data and categorized by various verticals, like technology, and marketing. It’s outstanding for getting content ideas come identifying influencers on Twitter and YouTube, and also track influential reporters and journalists. Buzzsumo pricing is very affordable and perfect for consultants and SMBs.

SEMrush vs Buzzsumo

I’ve been asked a few times if an adequate Buzzsumo alternative is SEMRush. It is not the same at all and are more complimentary than anything. There are a few overlaps like the keyword research and the backlink checker. SEMRush is meant more for the SEO consultant or agency and Buzzsumo is more for content marketers.

So, what is the Buzzsumo alternative?

In my opinion, Newswhip analytics is an alternative but is more geared towards enterprise customers and could get pretty expensive depending upon how many users you have logging into the system.

What is Newswhip?

Similar to Buzzsumo, the Newswhip app allows you to track content across the news media, and even company websites but there are a few differentiators to consider. First, they have robust filtering allowing users to segment the content results by various verticals, languages, locations and more.

They also have Facebook integration that tracks the keywords across public Facebook pages. I should also mention that their exporting capabilities are strong, which is an advantage if you have an analyst who is mining the data.

The biggest differentiator of the Newswhip app is a separate program called Spike. This costs extra to get access, but it is worth it. It uses predictive analytics to track the velocity of a certain story based on shared data. For enterprise customers, there aren’t any Newswhip competitors that come to mind.

Spike Newswhip

I put together an overview of social media technology that may help as you are exploring a Buzzsumo alternative or new social software for your business. The next question is: is Buzzsumo worth it? I would say yes, 100%.


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