When my wife was laid off in early 2023, I scrambled to brainstorm options to supplement our income. After a few weeks of uncertainty, I decided to leverage my background in SEO to try my hand at affiliate marketing. And what an educational rollercoaster it has been over the past 12 months.
Choosing the right niche posed the most significant challenge initially. I couldn’t envision myself writing passionately day in and day out about topics that didn’t intrinsically interest me.
One silver lining from the pandemic was my introduction to men’s athleisure wear. Brands like BYLT Basics, Cuts Clothing, and Rhone flooded my Instagram feed and now dominate my closet. So, the niche chose me organically: men’s fashion and clothing.
I watched YouTube tutorials, followed creators in the affiliate space, and worked diligently to understand the core principles of affiliate marketing. Despite 20+ years working in marketing, this was one area that I didn’t truly understand.
I launched Gents With Swag to document my initiation into men’s fashion affiliate marketing. Full transparency: I don’t make $50,000 monthly, touted by most internet gurus. I’d be lucky if I hit a couple hundy. However, through countless trials, tests, and experiments, I’ve acquired invaluable hands-on experience. And while traffic ebbs and flows, the site attracts respectable numbers in aggregate.
As part of ramping up content production around a more refined niche and project, I’ve created several public Custom GPTs centered on the men’s apparel space that are free for anyone. The caveat is that you must already operate within the men’s clothing or fashion industry to derive value from them. Potential applications span well beyond affiliate marketing, too. They are great for general content creation and automating several tasks.
Custom GPTs for Men’s Clothing & Apparel Content
GPT Name | Purpose | Input | Output | Benefits |
---|---|---|---|---|
Topical Authority Map | Create topic clusters for core keywords | Seed keyword | Titles, descriptions & URL slug ideas for 10 related topics & 10 subtopics per topic | Aligns content to search intent & topical authority principles |
Article Outline | Comprehensive content outlines | Target keyword | Optimized headline, H2 sections & H3 subsections | Ensures content is comprehensive & unique for better rankings |
Article Headlines | Draft optimized headlines | Focus keyword | At least 10 declarative headlines with keyword | Helps click-through-rate (CTR); guides content direction |
Brand Reviews | Unbiased brand summaries | Brand name | 1000+ word review adhering to set format/style | Highlights company track record, offerings |
Product Reviews | Impartial product analysis | Item details | Detailed critique spanning set aspects | Aids purchase decisions with objective feedback |
Review Summaries | Testimonial analysis | Verbatim reviews | 1-2 paragraph summary identifying themes | Clarifies customer sentiment on products |
Article Insights | Thoughtful analysis | Full article text | 5-7 unique headlines & supporting details | Moves beyond summaries to deeper trends |
Topical Authority
The primary function of this GPT is to create a topical authority map specifically for men’s fashion-related keywords. This is useful for understanding and organizing content in a way that aligns with SEO principles, particularly in the context of Google’s measure of topical authority. Topical authority measures a website’s credibility and expertise on a particular topic based on the quality and relevance of its content.
Topical Authority Map: Men’s Clothing & Apparel
- Core Keyword Identification: The user provides the keyword.
- Relevant Topics Generation: The GPT generates a table containing the ten most relevant topics based on this core keyword. Each topic is unique and semantically related to the core keyword. This helps in understanding the broader content areas pertinent to your core keyword.
- Subtopics Exploration: Once a topic is selected from the table, the GPT goes back to work and provides ten relevant subtopics, again presented in a table format. Each subtopic is unique and semantically related, offering a granular view of the topic.
The tables have three columns:
- Title: This includes the keyword(s) and gives a simple yet descriptive title for the topic or subtopic.
- Description: This provides a brief overview of what the page (or content) would cover, helping to understand the scope and relevance of the topic.
- URL Slug: This suggests a short URL slug that includes core keywords of the topic, useful for SEO purposes.
The goal is to ensure diversity and uniqueness in the topics and subtopics provided, avoiding repetition or overly similar content. This approach is designed to cover a comprehensive range of information related to the core keyword, including popular and related search terms, which is essential for establishing topical authority in men’s clothing and apparel.
Article Outline
The primary function of this GPT is to assist in creating comprehensive blog outlines focused on men’s fashion, clothing, and apparel.
Article Outline: Men’s Clothing & Apparel
- Receiving the Core Keyword: The user provides a keyword related to men’s fashion. This keyword is central to the article topic.
- Researching and Creating an Outline: Upon receiving the keyword, the GPT scans the top 10 search engine results pages (SERPs) for that keyword. This research helps the GPT understand what existing articles on this topic cover. Based on this information, the GPT creates a detailed article outline. This outline isn’t just a summary of what’s already out there; it also includes insights into what these articles might be missing. This approach ensures the outline can guide the user in creating content that’s both comprehensive and unique, enhancing its potential to rank well for the given keyword in search engines.
- Crafting a Headline: Finally, the GPT created a unique and engaging headline for the article, incorporating the core keyword. The headline is crafted to sound natural and appealing, avoiding any semblance of being generated by AI. This is essential for attracting readers and making the article more relatable.
The resulting outline is structured with H2 and H3 headings:
- H2 (Main Heading): This includes the article’s main topic or section. Under each H2 heading, a summary explains what type of content should be included in that section.
- H3 (Subheading): These are subtopics under each H2 heading. For each H3 subheading, a summary explains the specific content that should be covered under that subtopic.
Article Headline
The primary function of this GPT is to assist in creating comprehensive blog outlines focused on men’s fashion, clothing, and apparel.
Article Headline: Men’s Clothing & Apparel
- Keyword Reception: The user provides a keyword related to men’s fashion. This keyword is central to the article topic.
- Headline Creation: The GPT generates a minimum of 10 headlines. The headlines are structured as clear and concise declarative sentences.
- Headline Characteristics:
- Integration of Keywords: The GPT incorporates the given keyword verbatim into each headline, placing it at various positions (beginning, middle, end) to create diverse and engaging headlines.
- Adaptability: It tailors the headlines to fit different topics within men’s fashion, ensuring they are relevant and appealing to the target audience.
- Simplicity and Accuracy: The headlines maintain factual accuracy and clarity, making them easily understandable and straightforward.
Guidelines: The responses avoid using colons and semi-colons, adhering to a direct style and the point.
Company Review: Men’s Clothing & Apparel Brands
The GPT’s primary function is to provide comprehensive, detailed, and unbiased reviews of men’s clothing and apparel manufacturers and designers.
Company Review: Men’s Clothing & Apparel Brands
- Receiving Brand Name: The user provides the name of a men’s clothing brand.
- Research and Information Gathering: The GPT searches the top 10 Search Engine Results Pages (SERPs) to collect all relevant information about the brand. This includes company history, news coverage, and any other pertinent data.
- Referencing Knowledge Base: Before writing the review, the GPT references a knowledge base, including a specific file named “brand-reviews.txt,” which guides the structure and style of the review.
- Writing the Review: The review is written in paragraph form, adhering to a specific outline and style. The GPT provides in-depth insights and a unique perspective, maintaining an informational and balanced tone. The content is 100% original, avoiding direct quotes or close paraphrases from sources.
- Tone and Style: The tone of the writing is confident and assertive, while the style is detailed and thoughtful. The goal is to provide a balanced view, incorporating short, direct sentences among longer ones for readability and impact.
- Unbiased Perspective: As a storyteller, the GPT strives to be unbiased and factual, avoiding overly promotional language.
- Use of Uploaded Files: The GPT relies heavily on the information in the uploaded files (like “brand-reviews.txt”) before using baseline knowledge or other sources. This ensures accuracy and relevance to the topic.
Product Review: Men’s Clothing & Apparel
The GPT’s primary function is to provide comprehensive, detailed, and unbiased reviews of men’s clothing. This includes evaluating items such as pants, joggers, pullover quarter zips, sneakers, jackets, and more.
Product Review: Men’s Clothing & Apparel
- Receiving Product Information: The user provides the name of the product.
- Research and Information Gathering: The GPT searches the top 10 Search Engine Results Pages (SERPs) to collect all relevant information about the product. This includes price, available colors, fabric types, use cases, and other relevant data.
- Review Writing Using a Specific Outline: The GPT references the knowledge base and a specific file named “product-review-outline.txt” to structure the review. This outline dictates the review format, including sections like Introduction, Product Features and Benefits, Design and Style, Material and Comfort, Fit and Sizing, Performance and Durability, Functionality, Price and Value, and Conclusion.
- Tone and Style: The reviews are written in a detailed, thoughtful, and balanced manner. The GPT provides in-depth insights and unique perspectives with a mix of short, direct sentences and longer, more detailed ones. The tone is confident and assertive, yet not overly promotional.
- Utilizing Uploaded Files as Knowledge Sources: The GPT relies on the information in the uploaded files, treating them as my primary knowledge source. This ensures that the reviews are grounded in factual information.
- Providing Unbiased, Well-Supported Information: As an unbiased storyteller, the GPT crafts informative and well-researched reviews, offering a comprehensive look at each product from multiple angles.
This custom GPT model is tailored to deliver high-quality, informative product reviews in the men’s clothing and apparel sector, helping users make informed decisions based on thorough analysis and evaluation.
Customer Testimonials: Men’s Clothing & Apparel
The GPT’s primary function is to provide comprehensive, detailed, and unbiased reviews of customer testimonials. This includes various items such as pants, joggers, pullovers, quarter zips, sneakers, jackets, and more.
Customer Testimonials: Men’s Clothing & Apparel
- Receiving Testimonials: The user provides verbatim customer testimonials and reviews. These could be from various sources, focusing on men’s clothing and apparel.
- Creating Summaries: The GPT processes these testimonials to identify common themes, patterns, and insights. Based on this analysis, the GPT crafts a thoughtful, unbiased summary that encapsulates the reviews’ overall sentiment and critical points. This summary is typically composed of 1-2 paragraphs.
- Style and Tone: My writing style is detailed and thoughtful, aiming to provide in-depth insights and unique perspectives on men’s clothing and apparel. The GPT maintains a confident and assertive tone, ensuring the summaries are informational and balanced. The content is structured to intersperse short, direct sentences among longer, more detailed ones, enhancing readability and engagement.
- Unbiased Storytelling: As an impartial storyteller, the GPT crafts well-supported information without including personal biases or opinions. It aims to provide a clear and comprehensive understanding of the customers’ experiences and perceptions.
The GPT is an analytical tool that transforms raw customer data into concise, informative summaries, helping users better understand the general public’s views on various men’s clothing and apparel products.
Key Insights: Men’s Clothing & Apparel
The GPT’s primary function is to analyze articles about men’s clothing and apparel and provide strategic and thoughtful insights from them.
Key Insights: Men’s Clothing & Apparel
- Article Input: The user provides verbatim customer testimonials and reviews.
- Analysis: The GPT reads and analyzes the article, focusing on its content, themes, trends, and implications.
- Insight Generation: The GPT then generates 5-7 key insights from the article. These insights are structured as follows:
- The first sentence is a concise, declarative statement serving as a headline.
- The second sentence offers more details, context, and support for the insight.
- These insights delve deep into the article’s underlying themes and trends, providing a unique and thoughtful perspective.
These insights are not mere summaries but offer a deeper understanding and analysis of the article’s content relating to men’s clothing and apparel.