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Content & PR

Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a “set up” and “pay off” that compels readers to take action. Learn how below.

The Transformation of Brand Identity and Its Role in Marketing

Michael Brito
May 6, 2023

Unraveling the Explorer Archetype: A Journey Within

Michael Brito
May 6, 2023

The 12 Brand Archetypes for Ripe For B2B Tech Domination

Michael Brito
May 5, 2023

The Rebel Archetype: Breaking Rules & Disrupting Societal Norms

Michael Brito
May 4, 2023

Master the Art of a TikTok SEO Strategy and Outshine Competitors

Michael Brito
May 2, 2023

Mastering the Everyman Archetype: Rise Above the Ordinary

Michael Brito
Apr 28, 2023

The Hero Archetype: Crafting a Fearless Brand Identity

Michael Brito
Apr 24, 2023

The Ruler Archetype: The Key to Unlocking Brand Royalty

Michael Brito
Apr 23, 2023

The Magician Archetype: Revealing Secrets of Transformation

Michael Brito
Apr 23, 2023

The Need for Speed: PR Crisis Communications & Issues Management

Michael Brito
Apr 22, 2023

The Jester Archetype: Wicked Wit, Wild Wisdom

Michael Brito
Apr 20, 2023

The Innocent Archetype: Raw, Untapped, and Unapologetic

Michael Brito
Apr 19, 2023

The Caregiver Archetype: The Backbone of Society

Michael Brito
Apr 18, 2023

The Sage Archetype Uncovered: A Brand Roadmap to Enlightenment

Michael Brito
Apr 17, 2023

Featured

5 Trends Shaping the Future of B2B Marketing Strategies

Michael Brito
Apr 17, 2023

The Democratization of Generative AI for Content Creators

Michael Brito
Apr 16, 2023

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Michael Brito

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Menu

  • Analytics & Measurement
  • Brand Advocacy
  • Content & PR
  • Digital Strategy
  • Influencer Marketing
  • Videos
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