Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Content

Here you’ll find my thoughts on how to use data to inform branded content storytelling ideas for social media posts, blog headlines and general public relations. Data is the fuel, content travels abroad and storytelling is the journey shared.

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  • Influencer Marketing
  • Content
  • Data
  • Employee Advocacy
Snackable News: TikTok Reveals Platform Strategy, Reddit Going “All-In” With NFTs

It’s barely June and there’s a lot happening with all the social media platforms like TikTok revealing their platform strategy and more.

24th Jun 2022
What Are The Top Public Relations Skills You Should Master?

If you want to work in PR or communications, you need to learn and master these five public relations skills and master the craft.

20th Jun 2022
Reddit Case Studies: Best Practices For Your Digital Strategy

Below are several Reddit case studies that emphasize the best practices on activating marketing programs on this influential platform.

09th Jun 2022
Metaverse for Business: A Look Into the Future for Brand Marketing
Article

Metaverse for business opens up new opportunities for brands to reach audiences and provide innovative customer experiences.

22nd Apr 2022
How to Create and Use Online Communities in Business
Article

Online communities can help deliver a strong customer experience, brand awareness and ROI for your business and brand.

26th Mar 2022
LinkedIn Podcast Network: What Does This Mean for B2B Creators?
Article

The LinkedIn Podcast Network is a new platform that allows users to follow and listen to highly-produced podcasts from leading B2B creators.

09th Mar 2022
How to Create a B2B Social Media Marketing Strategy that Delivers
Article

Read this comprehensive guide on how to build a data-driven B2B social media marketing strategy that delivers business results.

20th Jan 2022
4 Factors When Building a Media Relations & Data-Driven PR Strategy
Article

Building a data-driven media relations and PR strategy requires integration, alignment, flawless execution and a solid measurement approach.

27th Dec 2021
How to Increase Brand Awareness on Social Media the Right Way
Article

Social media is the most effective platform to increase brand awareness by understanding your audience and creating shareable content.

23rd Dec 2021
What Does Demand Generation Marketing Look Like in 2022
Report

According to HubSpot’s 2021 State of Marketing, about 35% of marketers surveyed are prioritizing demand generation marketing in 2022.

13th Dec 2021
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