What is a Media Company & Why Your Brand Should Be One
Michael Brito
Content
Content is more than just words on a web page or a video. Content needs a story, setting, characters, and a compelling narrative. Content marketing should move customers through the purchase funnel using stories.
Best Practices for Crafting Effective Brand Ambassador Programs
Michael Brito
A Masterclass in Building a Customer Engagement Strategy for Brands
Michael Brito
Social Organization: The Top 12 Strategic Initiatives
Michael Brito
The Social Business Model Must Deliver Value to All Stakeholders
Michael Brito
Enterprise Social Network: From Basics to Best Practices and Beyond
Michael Brito
Social Media Customer Service: What’s Old Should Be New Again
Michael Brito
How to Create Truly Shareable Content That Will Get Results
Michael Brito
Unlocking the Power of Genuine Brand Advocacy: An Insider’s Perspective
Michael Brito
Buzzsumo Alternative: A Look At Other Content Analytics Tools
Michael Brito
Meltwater vs Cision: The Wrong Way to Think About PR Software
Michael Brito
Omnichannel Marketing Strategy: All Channels Lead to Success
Michael Brito
How to Identify Topically Relevant News Media Outlets
Michael Brito
Marketing Analytics Skills: What You Need To Know To Blow Minds
Michael Brito
Earned Media Value: It’s Not The Right Metric for Measurement
Michael Brito
PR Analytics: How to Turn Data into Actionable Insights
Michael Brito