Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
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  • Influencer Marketing
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[VIDEO] What Are Your Content Marketing Strategy Goals for 2022?
Report

Your content marketing strategy goals should align to awareness, consideration and thought leadership to lead generation and sales.

18th May 2021
Understanding PR Measurement Can Make or Break Your Career
Report

PR measurement along with the investment in media measurement tools are important to illustrate business value to all stakeholders.

25th Jan 2021
[VIDEO] Enterprise Social Listening Platforms: The Forrester Wave 2020
Report

In this video, I break down the top Enterprise Social Listening Platforms from the recent Forrester Wave social listening report.

04th Jan 2021
[REPORT] Influencer Marketing Report By Onalytica
Report

This B2B Influencer Marketing Report is unique because the survey respondents were technology and B2B influencers.

24th Nov 2020
CASB Gartner Magic Quadrant: The Untold Story of The Data
Article

The data behind which vendors from the CASB Gartner Magic Quadrant 2018 report are owning the narrative in the digital ecosystem.

02nd Mar 2019
Future of Work Data: Who Owns the Brand Narrative?
Report

It’s important to examine the future of work data to understand which brands and influencers are really driving the narrative forward.

31st Jan 2019
Digital Transformation Research Topics & Analysis
Report

Here you’ll find a deep dive analysis on digital transformation research topics that can help inform media, communications and marketing.

13th Jan 2019
Digital Content Strategy Drives Business Results: Altimeter Report
Report

The 2018 State of Digital Content Report by Altimeter highlights the key insights into what social channels and content formats perform best.

01st Nov 2018
Top US Brands that Consumers Can’t Live Without
Report

Prophet’s Brand Relevance Index study highlights the top US brands that consumers cannot live without across multiple verticals.

17th Sep 2018
Employee Advocacy Programs: Integration with B2B Influencer Marketing
Report

There is a strategic link between connecting B2B employee advocacy programs and influencer marketing for PR and communications.

23rd Jul 2018
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