If you work in marketing or PR, this is the LinkedIn Newsletter you’ve been waiting for.
Why this matters:
This newsletter is designed to help marketing and PR pros learn how to use bite-sized data to make actionable marketing decisions. The data and insights highlighted in each LinkedIn Newsletter are real-world examples that can be directly implemented in your business. No fluff. No theory.
By subscribing to this newsletter, you’ll access some of the most powerful insights used by sophisticated, data-driven brands and your industry peers. You’ll get a weekly digest of data-driven insights into the media, audiences, Gen Alpha, ITDMs, and other trends you can use today.
Updated: January 17, 2023
Top 3 Priorities When Building Your PR Strategy for 2023
PR pros must innovate and rethink how they execute their media relations programs. These aren’t just PR trends or good ideas. These are communication imperatives. The media landscape is complicated. The news media is shrinking, outlets are converging, and journalists are using new platforms like TikTok to distribute news.
Hot Take: Social Technologies to Watch in 2023
Social media listening. Wait, what’s the big deal? It’s 2023. If you made it this far and still rolling your eyes, keep reading. You may not yet realize the full potential of social technologies or how to apply the insights to more than just community management. Note: Social listening isn’t just monitoring a hashtag.
What’s Up with the B2B Creator Tech Stack?
There is a major disconnect in the marketing tech space. The lack of innovation with B2B creator software baffles me. It irritates me Influencer marketing budgets are projected to reach $5 billion in 2023. That’s a billion, not a million. It’s unclear how much will be spent by B2B firms. My gut tells me $30%, maybe more.
What Happens When the Voice of the Customer is Wrong?
Uninformed decision-making can lead to inaccurate customer feedback and product decisions that don’t reflect what your customers want. It can also send your brand down a long path of headaches, missteps, and lost revenue.
The Twitter Takeover: As Told By Mastodon
Is Mastodon the next Twitter alternative or just another Ello? When I first saw Mastodon trending in my feed, I thought it was just another Nicholas Cage movie on Amazon Prime. After some digging, I learned that it’s a decentralized social media platform that’s been around since 2016.
Reshaping B2B Influence. It’s Complicated.
Let me be blunt. B2B influencer marketing doesn’t get the credit or attention it deserves from anyone. The media, award associations, festivals, university certification programs, and even software providers tend to focus only on the “brand stars of TikTok.”
The Metaverse is Where Digital Transformation Was 15 Years Ago
Digital transformation and the metaverse are two different things. You know what digital transformation means if you’ve ever worked in enterprise tech. It’s a word that describes the integration of digital technology into all areas of a business, resulting in fundamental changes to operations and how brands are delivering value to customers.
What’s the Deal with Gen Z and the Metaverse?
It could be challenging to assess whether Gen Z is “all in” or unsure about the metaverse. The term itself is still nebulous to most people. It might be safe to say that even if Gen Z hasn’t used the term metaverse or web 3 in conversation, they understand the concept.
For Gen Alpha, Gaming is About Creating, Not Playing
A lot of research is starting to emerge about this group of youngsters. The sooner we can understand their behaviors, values, and preferences, the sooner we can create experiences that align with what’s important to them. Please subscribe to my LinkedIn Newsletter.