Can You Operationalize Brand Storytelling?

Can You Operationalize Brand Storytelling?

Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that “Content marketing is about continuous storytelling. It’s about a steady stream of storytelling innovations—large and small—delivered as an ongoing pulse. A drumbeat.” I couldn’t agree more. But, he makes it sound so easy when it really isn’t. The next logical […]

Youtility Book Review: Highly Recommended

Youtility Book Review: Highly Recommended

I just finished reading the book, Youtility: Why smart marketing is about Help not Hype by Jay Baer. It’s taken me about 2 months to finish it only because I’m in the process of putting the final touches on my own book. I know Jay personally. He is a good friend. Met him about 4 […]

Altimeter Report: The Collaborative Economy Is Disrupting Business

Altimeter Report: The Collaborative Economy Is Disrupting Business

The Altimeter Group is at it again. Just when we thought we had social business understood, they released a new report today that turns traditional business models completely upside down.  The Collaborative Economy is defined as an economic model where ownership and access are shared between corporations, startups, and people. This results in market efficiencies that […]

Is Influence The Currency Of The Social Web?

Is Influence The Currency Of The Social Web?

Saw this excellent video last night of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customer words control a brand’s story. He also said that influence is the currency of the social web. I look at it in a slightly […]

Here’s How Your Brand Can Become a Content Organization

Here’s How Your Brand Can Become a Content Organization

Ok, I get it. The thought of your brand becoming a media company scares you. Let’s look at from a different perspective then.  One thing that ALL brands struggle with is content. The ability to create content that tells a good story and integrate it across the digital ecosystem isn’t easy. So in order to […]

What Does Social Business Have To Do With Brand Strategy?

What Does Social Business Have To Do With Brand Strategy?

I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a content surplus in the market today.  There is an attention deficit among consumers.  Consumers are influential and their lives […]

8 Platforms That Help You Feed The Content Marketing Engine

8 Platforms That Help You Feed The Content Marketing Engine

The transition from brand to media company requires a social business strategy. Along with organizational change management initiatives and building process and workflows, you must also consider an investment in technology that can help facilitate this change. After all, social business strategy is about people, process and technology. Remember … you need to move beyond the content marketing […]

Social Business Drives A Brand’s Content Strategy

Social Business Drives A Brand’s Content Strategy

Over the last year, my attitude and point of view about social business has shifted. I used to be of the mindset that companies need be a social business for the sake of being social business.  Not only is that a hard concept to sell in to clients but there is no real tangible benefit […]