Is Influence The Currency Of The Social Web?

Is Influence The Currency Of The Social Web?

Saw this excellent video last night of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customer words control a brand’s story. He also said that influence is the currency of the social web. I look at it in a slightly [...]

Here’s How Your Brand Can Become a Content Organization

Here’s How Your Brand Can Become a Content Organization

Ok, I get it. The thought of your brand becoming a media company scares you. Let’s look at from a different perspective then.  One thing that ALL brands struggle with is content. The ability to create content that tells a good story and integrate it across the digital ecosystem isn’t easy. So in order to [...]

What Does Social Business Have To Do With Brand Strategy?

What Does Social Business Have To Do With Brand Strategy?

I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a content surplus in the market today.  There is an attention deficit among consumers.  Consumers are influential and their lives [...]

8 Platforms That Help You Feed The Content Marketing Engine

8 Platforms That Help You Feed The Content Marketing Engine

The transition from brand to media company requires a social business strategy. Along with organizational change management initiatives and building process and workflows, you must also consider an investment in technology that can help facilitate this change. After all, social business strategy is about people, process and technology. Remember … you need to move beyond the content marketing [...]

Social Business Drives A Brand’s Content Strategy

Social Business Drives A Brand’s Content Strategy

Over the last year, my attitude and point of view about social business has shifted. I used to be of the mindset that companies need be a social business for the sake of being social business.  Not only is that a hard concept to sell in to clients but there is no real tangible benefit [...]

SoLoMo: Not A Fan Of This Buzzword But This Is A Damn Good Story

SoLoMo: Not A Fan Of This Buzzword But This Is A Damn Good Story

SoLoMo is just hard to say. It sounds funny and it doesn’t come out right, at least when I say it. Nonetheless, the below slides tell the perfect story of why Social-Mobile-Local is important for all brands, large or small. And whether or not you agree with me about the buzzword it self, it does [...]

Articulating Your Content Strategy Like A Child’s Story Book

Articulating Your Content Strategy Like A Child’s Story Book

I used to read “Love Your Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The [...]

Your Content Strategy Should Not Be Real-Time

Your Content Strategy Should Not Be Real-Time

I won’t get into the Oscar’s real-time content marketing circus the other night. No need to play Monday morning quarterback and talk about what these brands should have done to be more effective and capture the attention of blah blah blah. That would be too easy.  I wouldn’t even call it real-time either. The Oscars [...]