A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement. One thing I hear from many clients is “how do we scale a program ...
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Technology That Can Help Scale A Customer Advocate Program
A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement. One thing I hear from many ...
Social Business: Culture Eats Strategy For Lunch
In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM. The interview is 17 minutes long but the key takeaway is ...
Social Media Policies in Schools Need To Be Enforced With An Iron Fist!
As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social ...
Book Review: The Science of Social By Dr. Michael Wu from Lithium
Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, ...
IBM And San Jose State University Offer Social Business Program
I am super excited about today’s news from IBM. They have officially announced a partnership with San Jose State University to help students learn about social business and ...
My One Prediction For 2012: The Rise Of The Social Business Expert
We’ve seen this happen before. Years ago when Yahoo, yes Yahoo, dominated the search landscape and SEO was the “in” thing, everyone suddenly became “SEO experts” overnight. Then ...
[REPORT] Altimeter Identifies 5 Use Cases for Social Media Management
Just today, Altimeter released a report, “A Strategy for Managing Social Media Proliferation.” At a very high level, the report describes the current state of social media tools, ...
Yes, Your PR Firm Can Be Your Social Business Advisor
Jay Baer wrote a good post last week, Should Your PR Firm Be Your Social Business Advisor and asked some excellent questions about social business, marketing and educational ...
In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM. The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for Lunch”. What this ...
As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have ...
Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly ...
I am super excited about today’s news from IBM. They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce. The new academic ...
We’ve seen this happen before. Years ago when Yahoo, yes Yahoo, dominated the search landscape and SEO was the “in” thing, everyone suddenly became “SEO experts” overnight. Then Google took over and their algorithm grew more ...
Just today, Altimeter released a report, “A Strategy for Managing Social Media Proliferation.” At a very high level, the report describes the current state of social media tools, accounts and channels being managed (and in many ...
Jay Baer wrote a good post last week, Should Your PR Firm Be Your Social Business Advisor and asked some excellent questions about social business, marketing and educational qualifications that make up a good consultancy. I ...








