Participation Marketing: Mobilizing Employees to “Participate” and Tell the Brand Story

Participation Marketing: Mobilizing Employees to “Participate” and Tell the Brand Story

New book coming in 2016 – Sign up to be notified when Participation Marketing is available for pre-order. See slides below. Activating Employees to be Brand Storytellers from Michael Brito

Break-Through Storytelling Starts with Audience Architecture

Break-Through Storytelling Starts with Audience Architecture

There is a content and media surplus. Attention deficit. Consumers have tunnel vision. Their media consumption habits and behaviors are unpredictable. This makes it extremely difficult to reach an audience. Here’s how to do it.  Break-Through Storytelling Starts with Analytics from Michael Brito

A Simple Framework for Brand Storytelling

A Simple Framework for Brand Storytelling

Brand storytelling is yet another buzzword in the marketplace that’s been around for more than a minute. The term itself is often tossed around like it’s another “to do” on the content marketing checklist. But establishing your narrative is the most important step before you start the execution of any marketing program or campaign. It’s the foundation […]

Epic Idea For 2014: Brands Need To Get Content Right

Epic Idea For 2014: Brands Need To Get Content Right

I am not big into definitions. I don’t like arguing. And I don’t like sharing ideas unless I know there is substance, strategic thinking and experience to back it up. But here is an idea that I believe is critical as we move into 2014. Brands need to get content right. Content is how we reach consumers […]

Top 3 Considerations Before Launching a Brand Advocacy Program

Top 3 Considerations Before Launching a Brand Advocacy Program

Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel. All consumers are influential. Their words and opinions are trusted. They aid and influence their peers down the purchase funnel […]

Brands Standing On Equal Ground With The Media

Brands Standing On Equal Ground With The Media

Just read this good piece from Jack Marshall of Digiday discussing how brands are using content syndication platforms like Outbrain and Taboola to amplify third party “positive” content.  He explains how McDonald’s bought ads to drive traffic to a positive article written about them in the Huffington Post. This is an excellent example of how […]

Newscred’s 50 Most Influential Content Marketers

Newscred’s 50 Most Influential Content Marketers

I am a huge fan of Newscred the what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I’m really glad […]

Brand Storytelling With Good Content, Not Ads

Brand Storytelling With Good Content, Not Ads

Read this white paper from my friends at Contently now. They interviewed some super smart folks in the industry. Below is a quick excerpt but please do download the white paper to get the full goodness of the content. So yes, consumer don’t want ads, don’t read ads, can’t stand ads and filter out ads. Unless … the […]