I am not big into definitions. I don’t like arguing. And I don’t like sharing ideas unless I know there is substance, strategic thinking and experience to back it up. But here is an idea that I believe is critical as we move into 2014. Brands need to get content right. Content is how we reach consumers [...]
January 10, 2014 Leave a Comment
October 20, 2013 Leave a Comment
Top 3 Considerations Before Launching a Brand Advocacy Program
Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel. All consumers are influential. Their words and opinions are trusted. They aid and influence their peers down the purchase funnel [...]
September 3, 2013 Leave a Comment
August 18, 2013 Leave a Comment
Newscred’s 50 Most Influential Content Marketers
I am a huge fan of Newscred the what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I’m really glad [...]
August 15, 2013 Leave a Comment
July 19, 2013 2 Comments
July 13, 2013 Leave a Comment
Youtility Book Review: Highly Recommended
I just finished reading the book, Youtility: Why smart marketing is about Help not Hype by Jay Baer. It’s taken me about 2 months to finish it only because I’m in the process of putting the final touches on my own book. I know Jay personally. He is a good friend. Met him about 4 [...]
June 4, 2013 1 Comment
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