A few weeks ago, I presented the concept of social business at a conference in Orlando to a group of grocery retailers.  One retailer in particular told me that he had hired a team of Six ...

Marketers have a bad wrap and it’s understandable. For years, college professors have been teaching old school marketing theories such as the 4 P’s of marketing with the 4th P being Promotion (or marketing). This is ...

I presented the following to slides to Dr. Brett L. Simmon’s class who teaches organizational behavior and leadership at the University of Nevada, Reno. I also presented a similar webinar for the good folks at Hootsuite ...

Ok, enough theory. And no, not another confusing infographic.  It’s time to move beyond the “what is” social business and “why” it’s important for business. Not that achieving c-suite support isn’t critical because it is. We ...

I agree with this statement – Culture Eats Strategy For Lunch. Not sure who coined the term but I first heard it from Sandy Carter, VP of Social Business from IBM last year. While I agree ...

Just today, the good folks at The Community Roundtable released The 2012 State of Community Management report.  I have known both Jim and Rachel for a few years now and I am excited about the work ...