Social Business Blog | Michael Brito

Saw this excellent video last night of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customer words control a brand’s story. He also said that influence is the currency of the social web. I look at it in a slightly [...]

Ok, I get it. The thought of your brand becoming a media company scares you. Let’s look at from a different perspective then.  One thing that ALL brands struggle with is content. The ability to create content that tells a good story and integrate it across the digital ecosystem isn’t easy. So in order to [...]

SoLoMo is just hard to say. It sounds funny and it doesn’t come out right, at least when I say it. Nonetheless, the below slides tell the perfect story of why Social-Mobile-Local is important for all brands, large or small. And whether or not you agree with me about the buzzword it self, it does [...]

I used to read “Love Your Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The [...]

I won’t get into the Oscar’s real-time content marketing circus the other night. No need to play Monday morning quarterback and talk about what these brands should have done to be more effective and capture the attention of blah blah blah. That would be too easy.  I wouldn’t even call it real-time either. The Oscars [...]