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Does A Social Business Always Deliver the Best Customer Engagement?

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany ...

Technology That Can Help Scale A Customer Advocate Program

A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement.  One thing I hear from many clients is “how do we scale a program ...

Social Business: Culture Eats Strategy For Lunch

In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM.  The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for Lunch”. What this ...

Social Media Policies in Schools Need To Be Enforced With An Iron Fist!

As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have ...

Book Review: The Science of Social By Dr. Michael Wu from Lithium

Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly ...

IBM And San Jose State University Offer Social Business Program

I am super excited about today’s news from IBM.  They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce.  The new academic ...

My One Prediction For 2012: The Rise Of The Social Business Expert

We’ve seen this happen before. Years ago when Yahoo, yes Yahoo, dominated the search landscape and SEO was the “in” thing, everyone suddenly became “SEO experts” overnight.  Then Google took over and their algorithm grew more ...

[REPORT] Altimeter Identifies 5 Use Cases for Social Media Management

Just today, Altimeter released a report, “A Strategy for Managing Social Media Proliferation.” At a very high level, the report describes the current state of social media tools, accounts and channels being managed (and in many ...