SoLoMo: Not A Fan Of This Buzzword But This Is A Damn Good Story

SoLoMo: Not A Fan Of This Buzzword But This Is A Damn Good Story

SoLoMo is just hard to say. It sounds funny and it doesn’t come out right, at least when I say it. Nonetheless, the below slides tell the perfect story of why Social-Mobile-Local is important for all brands, large or small. And whether or not you agree with me about the buzzword it self, it does […]

Articulating Your Content Strategy Like A Child’s Story Book

Articulating Your Content Strategy Like A Child’s Story Book

I used to read “Love Your Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The […]

Your Content Strategy Should Not Be Real-Time

Your Content Strategy Should Not Be Real-Time

I won’t get into the Oscar’s real-time content marketing circus the other night. No need to play Monday morning quarterback and talk about what these brands should have done to be more effective and capture the attention of blah blah blah. That would be too easy.  I wouldn’t even call it real-time either. The Oscars […]

What Is Your 2013 Content Marketing Strategy?

What Is Your 2013 Content Marketing Strategy?

It’s no surprise that content marketing is flooding blog post headlines everywhere.  It’s a hot topic and rightfully so.  Content is the heart of what we all do as communicators, whether you are an SEO Ninja, community manager, PR professional or whatever. Content is also the gateway into the social eco-system. It’s how consumers find […]

The Emergence Of The Social Business Command Center

The Emergence Of The Social Business Command Center

I had the pleasure of facilitating a webinar earlier this week with Hootsuite’s Enterprise Marketing team. The topic was the emergence of Social Business Command Centers. You can listen to the entire webinar below or read the summary by scrolling down a tad. I start off talking about the emergence of command centers in the […]

Using Social Media In The College Classroom

Using Social Media In The College Classroom

I presented these slides to the leadership team at NAIT – The Northern Alberta Institute of Technology in Edmonton, Alberta; as well as to industry and community leaders from the region.  In January 2012, I began teaching strategic social media (or, social business) to Public Relations & Journalism students at San Jose State University. I […]

Two Brands Making The Transition Into Media Companies

Two Brands Making The Transition Into Media Companies

We all know Red Bull, whether you drink it or not. For the last several years Red Bull has been changing the way they communicate with customers. It’s been fun to watch the shift from a very focused brand content marketing strategy to one that is now telling more meaningful and relevant stories that are […]

From Ad-Hoc Content Marketing To Full-Scale Media Company

From Ad-Hoc Content Marketing To Full-Scale Media Company

Explore Portland is kicking off later this week and I am thankful to be presenting one of the keynote sessions. I was interviewed last week by Lisa Peyton who writes for one of Oregon’s top digital marketing publications, TMMPDX. I give a sneak peak on what I will be presenting on Friday morning below. —– Interview […]