What Is Your 2013 Content Marketing Strategy?

What Is Your 2013 Content Marketing Strategy?

It’s no surprise that content marketing is flooding blog post headlines everywhere.  It’s a hot topic and rightfully so.  Content is the heart of what we all do as communicators, whether you are an SEO Ninja, community manager, PR professional or whatever. Content is also the gateway into the social eco-system. It’s how consumers find [...]

The Emergence Of The Social Business Command Center

The Emergence Of The Social Business Command Center

I had the pleasure of facilitating a webinar earlier this week with Hootsuite’s Enterprise Marketing team. The topic was the emergence of Social Business Command Centers. You can listen to the entire webinar below or read the summary by scrolling down a tad. I start off talking about the emergence of command centers in the [...]

Using Social Media In The College Classroom

Using Social Media In The College Classroom

I presented these slides to the leadership team at NAIT – The Northern Alberta Institute of Technology in Edmonton, Alberta; as well as to industry and community leaders from the region.  In January 2012, I began teaching strategic social media (or, social business) to Public Relations & Journalism students at San Jose State University. I [...]

Two Brands Making The Transition Into Media Companies

Two Brands Making The Transition Into Media Companies

We all know Red Bull, whether you drink it or not. For the last several years Red Bull has been changing the way they communicate with customers. It’s been fun to watch the shift from a very focused brand content marketing strategy to one that is now telling more meaningful and relevant stories that are [...]

From Ad-Hoc Content Marketing To Full-Scale Media Company

From Ad-Hoc Content Marketing To Full-Scale Media Company

Explore Portland is kicking off later this week and I am thankful to be presenting one of the keynote sessions. I was interviewed last week by Lisa Peyton who writes for one of Oregon’s top digital marketing publications, TMMPDX. I give a sneak peak on what I will be presenting on Friday morning below. —– Interview [...]

Transforming Your Brand To A Media Company

Transforming Your Brand To A Media Company

The term content marketing has been gaining a lot of attention over the last few years and rightfully so.  Content is the lifeline in today’s social eco-system so it makes sense. But content is so much more than being creative or simply marketing.  It’s more than what you write on a blog, tweet, update on Facebook or [...]

Beyond A Buzzword: Social Business Delivers Value

Beyond A Buzzword: Social Business Delivers Value

I had the pleasure of speaking at Explore Orange County last week. Below are my slides but here is a quick narrative of what I talked about. Slides 1 – 7 really just highlight a few observations in today’s landscape with one of the most important being that “Brands Need To Start Thinking Like Media Companies.” Despite [...]

Beyond The Social Business Buzzword

Beyond The Social Business Buzzword

There are skeptics everywhere. Heck, it’s in our nature to question everything that we doubt, fear or just the stuff that we don’t understand.  That’s why I am excited to be presenting a keynote at the upcoming Explore Orange County on Oct. 18-19 in Orange, Calif. I am going to define social business, go through some frameworks and [...]