{"id":9753,"date":"2023-04-16T07:46:47","date_gmt":"2023-04-16T07:46:47","guid":{"rendered":"https:\/\/www.britopian.com\/?p=9753"},"modified":"2023-04-16T14:35:22","modified_gmt":"2023-04-16T14:35:22","slug":"generative-ai-content-creators","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/generative-ai-content-creators\/","title":{"rendered":"The Democratization of Generative AI for Content Creators"},"content":{"rendered":"<div id=\"bsf_rt_marker\">\n<p>Generative AI has leveled the playing field for brands, content creators, and entrepreneurs. What used to be expensive and time-consuming can now be done with a few prompts and a click of a button.<\/p>\n\n\n\n<p><strong>Why this matters:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f7f7f7\">While many are sitting back and waiting to see when an opportunity arises to use Generative AI, others have dove in headfirst and are applying AI outputs to everything they do in marking and counting creation. Don\u2019t fall behind.<\/p>\n\n\n\n<p>By the numbers:<\/p>\n\n\n\n<ul class=\"has-background\" style=\"background-color:#f7f7f7\">\n<li><strong>58.9% of marketers<\/strong> already use AI tools to optimize and create content<\/li>\n\n\n\n<li>88% of marketers say that AI content beats human content every time<\/li>\n\n\n\n<li>In 2025, <strong>AI generation will account for 30% <\/strong>of company marketing messages<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s clear from these <a href=\"https:\/\/www.britopian.com\/data\/generative-ai-stats\/\">Generative AI stats<\/a> that some marketers, brands, and content creators are embracing this new tech. Generative AI is indeed real and has been a topic of growing interest, especially since the release of OpenAI&#8217;s ChatGPT last October. It is not just a talking point or buzzword; it has practical applications and has gained significant attention from researchers, businesses, and content creators.<\/p>\n\n\n\n<p>Generative AI refers to large language models that can generate content by learning from large datasets. These models can produce creative and coherent outputs, often mimicking human-like responses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"400\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content.png\" alt=\"According to Gartner, in 2025, AI generation will account for 30% of large organizations\u2019 outbound marketing messages, compared to less than 2% in 2022.\" class=\"wp-image-9756\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content.png 1280w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content-300x94.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content-1024x320.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content-768x240.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>The below data was collected from <a href=\"https:\/\/www.taggermedia.com\/signals\">Tagger Media&#8217;s Signal<\/a> product and reveals an increasing trend in content and discussions around Generative AI. This growth in conversation can be attributed to more creators becoming aware of and experimenting with the technology, as well as the real-world applications used. <\/p>\n\n\n\n<p>The data is from ~29K creators across platforms such as TikTok, Twitter, Instagram, Facebook, and YouTube, detailing the content shared about Generative AI. The OpenAI announcement of ChatGPT resulted in a slight increase in mentions around the topic as the new year approached. There was a noticeable rise in posts and engagement from content creators as they took time to familiarize themselves with generative AI technology and began sharing related content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/creator-conversations-chatgpt.png\" alt=\"Creator conversations about Generative AI and ChatGPT\" class=\"wp-image-9758\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/creator-conversations-chatgpt.png 1280w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/creator-conversations-chatgpt-300x169.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/creator-conversations-chatgpt-1024x576.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/creator-conversations-chatgpt-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-generative-ai-topics-on-tiktok-dominate\">Generative AI Topics on TikTok Dominate<\/h3>\n\n\n\n<p>Generative AI-related content on TikTok boasts an engagement rate of approximately <strong>4,183.33% higher than on Twitter.<\/strong> \ud83e\uddd0<\/p>\n\n\n\n<p>TikTok leads in average engagement rate at 2.57%, followed by Instagram at 2.12%. With 54.5 million total engagements since October, TikTok and Instagram foster more user interactions for Generative AI content than other platforms.<\/p>\n\n\n\n<p>Although Twitter has the highest number of creators discussing Generative AI (around 11K) and the greatest volume of posts (approximately 68K), it has the lowest average engagement rate of 0.06%. This suggests that despite more conversation surrounding Generative AI, the content is less captivating.<\/p>\n\n\n\n<p>YouTube, with the second-highest volume of posts (about 9.8K), has a relatively low average engagement rate of 0.61%. This may be because users primarily engage through video views rather than likes or comments.<\/p>\n\n\n\n<p>Facebook ranks lowest in the number of creators discussing Generative AI (less than 1K) and total engagements (around 781K), with an average engagement rate of 0.09%. This implies that Facebook may not be the preferred platform for Generative AI conversations among creators and their followers.<\/p>\n\n\n\n<p>Total audience size represents the combined creator audiences across all networks. The total audience size for creators discussing Generative AI is highest on Twitter (around 8.5 billion), followed by YouTube (about 5.9 billion), Instagram (approximately 4.5 billion), TikTok (nearly 3.1 billion), and Facebook (close to 2.8 billion). This reveals that, despite its low engagement rate, Twitter has the most extensive potential reach for Generative AI-related content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visualizing the Data: Generative AI for Content Creation<\/h3>\n\n\n\n<p>It&#8217;s no surprise that a higher volume of posts tends to dilute engagement rates. Just look at the difference between Twitter&#8217;s total post volume on generative AI and other platforms. Twitter is naturally where the tech elite, entrepreneurs, investors, pundits, and creators engage in lively banter about generative AI \u2013 discussing its applications, <a href=\"https:\/\/www.britopian.com\/content\/chatgpt-prompts-engineering\/\">prompt engineering<\/a>, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-engagement-rate.png\" alt=\"TikTok has the highest average engagement rate among the platforms at 2.57%, followed by Instagram at 2.12%.\" class=\"wp-image-9759\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-engagement-rate.png 1280w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-engagement-rate-300x169.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-engagement-rate-1024x576.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-engagement-rate-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A Twist in the Tale <\/h3>\n\n\n\n<p>Now, let&#8217;s shift our focus from the content to the creators. TikTok&#8217;s generative AI posts may be fewer in number, but don&#8217;t let that fool you. With an audience of 3.1 billion, this platform is a sleeping giant, brimming with the potential to captivate a vast audience keen on learning about <a href=\"https:\/\/www.britopian.com\/content\/generative-ai-marketing\/\">Generative AI for marketing<\/a>.<\/p>\n\n\n\n<p>The creator&#8217;s audience extends well beyond the confines of the Silicon Valley bubble. The audience is global, with 42% hailing from the US, 13% from the UK, 8% each from Germany and France, and 6% each from India and Brazil. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-creator-audience.png\" alt=\"TikTok creators have the smallest volume of posts about Generative AI, the audience consuming the content is still substantial, at 3.1 billion\" class=\"wp-image-9760\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-creator-audience.png 1280w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-creator-audience-300x169.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-creator-audience-1024x576.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/chatgpt-creator-audience-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Generative AI has leveled the playing field for brands, content creators, and entrepreneurs. What used to be expensive and time-consuming can now be done with a few prompts and a click of a button. Why this matters: While many are sitting back and waiting to see when an opportunity arises to use Generative AI, others [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[4,72],"tags":[104],"featured_image_src":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content-creators.jpg","author_info":{"display_name":"Michael Brito","author_link":"https:\/\/www.britopian.com\/author\/michael-brito\/"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Democratization of Generative AI for Content Creators<\/title>\n<meta name=\"description\" content=\"Explore how the democratization of Generative AI for content creation enables brands and creators to create content more effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britopian.com\/content\/generative-ai-content-creators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Democratization of Generative AI for Content Creators\" \/>\n<meta property=\"og:description\" content=\"Explore how the democratization of Generative AI for content creation enables brands and creators to create content more effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.britopian.com\/content\/generative-ai-content-creators\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Brito\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-16T07:46:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-16T14:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content-creators.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Brito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.britopian.com\/content\/generative-ai-content-creators\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.britopian.com\/content\/generative-ai-content-creators\/\"},\"author\":{\"name\":\"Michael Brito\",\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"headline\":\"The Democratization of Generative AI for Content Creators\",\"datePublished\":\"2023-04-16T07:46:47+00:00\",\"dateModified\":\"2023-04-16T14:35:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.britopian.com\/content\/generative-ai-content-creators\/\"},\"wordCount\":722,\"publisher\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"image\":{\"@id\":\"https:\/\/www.britopian.com\/content\/generative-ai-content-creators\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/04\/generative-ai-content-creators.jpg\",\"keywords\":[\"Generative AI\"],\"articleSection\":[\"Content\",\"Content &amp; 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