{"id":9494,"date":"2023-04-01T00:00:19","date_gmt":"2023-04-01T00:00:19","guid":{"rendered":"https:\/\/www.britopian.com\/?p=9494"},"modified":"2023-11-13T06:49:40","modified_gmt":"2023-11-13T06:49:40","slug":"b2b-tech-insights-2023","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/b2b-tech-insights-2023\/","title":{"rendered":"B2B Marketing & Tech Insights, Benchmarks, & Trends 2023"},"content":{"rendered":"
I just finished reading CMI’s latest report, “Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023<\/a>,” and wanted to summarize some key findings that stood out as particularly noteworthy. As an avid reader and long-time follower of CMI’s annual reports, I find them a quintessential barometer for gauging the currents and undercurrents shaping content marketing, especially within B2B tech.<\/p>\n\n\n\n This year’s tech insights offer a glimpse into the content marketing priorities, investments, and strategies being pursued by B2B tech brands. While the full report contains a wealth of detailed benchmarks across all facets of content marketing, a few statistics jumped out immediately.<\/p>\n\n\n\n The pandemic has been a wake-up call in many ways, spurring B2B tech companies to return to tried-and-true content marketing fundamentals. Ironically, the critical data-driven insights<\/a>\u00a0from CMI’s 2023 report reveal nothing groundbreaking or unfamiliar. Instead, they underscore best practices marketers should have been laser-focused on instead of chasing flash-in-the-pan trends.<\/p>\n\n\n\n The data consistently points to LinkedIn as the standout performer in helping B2B technology companies execute their content marketing strategies across organic and paid social efforts. Over three-quarters of respondents cited LinkedIn as highly effective in amplifying content and engaging B2B tech audiences.<\/p>\n\n\nHigh-Level B2B Tech Insights<\/h2>\n\n\n\n
LinkedIn Dominates<\/strong><\/h3>\n\n\n\n