{"id":9488,"date":"2023-03-31T20:33:07","date_gmt":"2023-03-31T20:33:07","guid":{"rendered":"https:\/\/www.britopian.com\/?p=9488"},"modified":"2023-11-21T19:05:45","modified_gmt":"2023-11-21T19:05:45","slug":"executive-communications-strategy","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/","title":{"rendered":"5 Ways to Up-Level Your Executive Communications Strategy"},"content":{"rendered":"<div id=\"bsf_rt_marker\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"400\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.png\" alt=\"Companies with strong communication from their executive team are 2.5 times more likely to be considered high-performing than those with weak communication (McKinsey).\" class=\"wp-image-9489\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.png 1280w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy-300x94.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy-1024x320.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy-768x240.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\"><div class=\"wp-block-ub-social-share\" id=\"ub-social-share-1c8bd2d4-3ace-4f64-a348-d8cf5d9342cd\">\n\t\t<div class=\"social-share-icons align-icons-left orientation-icons-row no-outline\"><div class=\"ub-social-share-twitter-container\"><a aria-label=\"twitter-logo\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.britopian.com%2Fcontent%2Fexecutive-communications-strategy%2F&#038;text=5%20Ways%20to%20Up-Level%20Your%20Executive%20Communications%20Strategy\" class=\"social-share-icon ub-social-share-twitter  \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"color:#1d9BF0\" fill=\"#1d9BF0\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M18.901 1.153h3.68l-8.04 9.19L24 22.846h-7.406l-5.8-7.584l-6.638 7.584H.474l8.6-9.83L0 1.154h7.594l5.243 6.932ZM17.61 20.644h2.039L6.486 3.24H4.298Z\" \/><\/svg><\/a><span><a aria-label=\"twitter-logo\" target=\"_blank\" href=\"http:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.britopian.com%2Fcontent%2Fexecutive-communications-strategy%2F&#038;text=5%20Ways%20to%20Up-Level%20Your%20Executive%20Communications%20Strategy\">tweet<\/a><\/span><\/div><div class=\"ub-social-share-linkedin-container\"><a aria-label=\"linkedin-logo\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.britopian.com%2Fcontent%2Fexecutive-communications-strategy%2F\" class=\"social-share-icon ub-social-share-linkedin  \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#2867b2\" fill=\"#2867b2\" width=\"20\" height=\"20\" viewBox=\"0 0 448 512\"><path d=\"M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z\" \/><\/svg><\/a><span><a aria-label=\"linkedin-logo\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.britopian.com%2Fcontent%2Fexecutive-communications-strategy%2F\">share<\/a><\/span><\/div><div class=\"ub-social-share-reddit-container\"><a aria-label=\"reddit-logo\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fwww.britopian.com%2Fcontent%2Fexecutive-communications-strategy%2F&#038;title=5%20Ways%20to%20Up-Level%20Your%20Executive%20Communications%20Strategy\" class=\"social-share-icon ub-social-share-reddit  \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#ff4500\" fill=\"#ff4500\" width=\"20\" height=\"20\" viewBox=\"0 0 512 512\"><path d=\"M440.3 203.5c-15 0-28.2 6.2-37.9 15.9-35.7-24.7-83.8-40.6-137.1-42.3L293 52.3l88.2 19.8c0 21.6 17.6 39.2 39.2 39.2 22 0 39.7-18.1 39.7-39.7s-17.6-39.7-39.7-39.7c-15.4 0-28.7 9.3-35.3 22l-97.4-21.6c-4.9-1.3-9.7 2.2-11 7.1L246.3 177c-52.9 2.2-100.5 18.1-136.3 42.8-9.7-10.1-23.4-16.3-38.4-16.3-55.6 0-73.8 74.6-22.9 100.1-1.8 7.9-2.6 16.3-2.6 24.7 0 83.8 94.4 151.7 210.3 151.7 116.4 0 210.8-67.9 210.8-151.7 0-8.4-.9-17.2-3.1-25.1 49.9-25.6 31.5-99.7-23.8-99.7zM129.4 308.9c0-22 17.6-39.7 39.7-39.7 21.6 0 39.2 17.6 39.2 39.7 0 21.6-17.6 39.2-39.2 39.2-22 .1-39.7-17.6-39.7-39.2zm214.3 93.5c-36.4 36.4-139.1 36.4-175.5 0-4-3.5-4-9.7 0-13.7 3.5-3.5 9.7-3.5 13.2 0 27.8 28.5 120 29 149 0 3.5-3.5 9.7-3.5 13.2 0 4.1 4 4.1 10.2.1 13.7zm-.8-54.2c-21.6 0-39.2-17.6-39.2-39.2 0-22 17.6-39.7 39.2-39.7 22 0 39.7 17.6 39.7 39.7-.1 21.5-17.7 39.2-39.7 39.2z\" \/><\/svg><\/a><span><a aria-label=\"reddit-logo\" target=\"_blank\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fwww.britopian.com%2Fcontent%2Fexecutive-communications-strategy%2F&#038;title=5%20Ways%20to%20Up-Level%20Your%20Executive%20Communications%20Strategy\">post<\/a><\/span><\/div><\/div>\n\t<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul>\n<li><strong>Strategy is the backbone.<\/strong> An executive communications strategy safeguards your brand&#8217;s reputation. Without it, executives risk making misguided statements, undermining credibility. A robust strategy sets the business&#8217;s tone and rhythm and fortifies stakeholder relationships.<\/li>\n\n\n\n<li><strong>Numbers don&#8217;t lie.<\/strong> 91% of employees feel that communication mishaps can tarnish executive reputations. Moreover, companies with potent executive communication are perceived as high-performing 2.5 times more than their counterparts with weaker communication.<\/li>\n\n\n\n<li><strong>Know your audience.<\/strong> Before diving into the strategy, understanding your audience is paramount. Recognizing their needs and interests allows for tailored messaging. Whether it&#8217;s the media, board members, or employees, their preferences shape the executive communication approach.<\/li>\n\n\n\n<li><strong>Research is paramount.<\/strong> Utilizing data analytics to identify top-tier journalists and reporters is essential. These professionals amplify an executive&#8217;s voice, broadening their reach. Moreover, understanding prevailing media topics ensures alignment with current and relevant issues.<\/li>\n\n\n\n<li><strong>Storytelling is potent.<\/strong> Incorporating stories into executive communication can leave a lasting impression. Like that of Airbnb&#8217;s CEO Brian Chesky, a compelling narrative can captivate audiences, making the brand&#8217;s vision relatable and memorable.<\/li>\n\n\n\n<li><strong>Social media is a must.<\/strong> Executives need an active presence on platforms like LinkedIn and Twitter. Engaging with peers, sharing insights, and building their brand online is crucial. However, the focus should be on platforms where their audience is most active, ensuring effective engagement.<\/li>\n\n\n\n<li><strong>Training is non-negotiable.<\/strong> Even the C-suite requires training. Training ensures executives navigate the complex communication landscape with finesse, from honing communication skills to understanding social media nuances. Avoiding missteps on platforms or during interviews is vital for maintaining brand reputation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An executive communications strategy is the backbone of your brand reputation. Without one, your execs might start spouting things like &#8216;I don&#8217;t know what the heck we&#8217;re doing&#8217; or &#8216;let&#8217;s just wing it&#8217; \u2013 and that&#8217;s not gonna fly.&nbsp;<\/p>\n\n\n\n<p><strong>Why this matters:&nbsp;<\/strong>An effective executive communications strategy is the foundation for setting the tone and rhythm of your business. It also helps establish your company and brand&#8217;s credibility, builds trust, and strengthens stakeholder relationships. Period.<\/p>\n\n\n<style>.kb-row-layout-id9488_83995e-b0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9488_83995e-b0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9488_83995e-b0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800%;margin-left:auto;margin-right:auto;padding-top:0rem;padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9488_83995e-b0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9488_83995e-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9488_83995e-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9488_83995e-b0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9488_f82edb-4d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column9488_f82edb-4d > .kt-inside-inner-col{border-left:4px solid #2a98b9;}.kadence-column9488_f82edb-4d > .kt-inside-inner-col,.kadence-column9488_f82edb-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9488_f82edb-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9488_f82edb-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column9488_f82edb-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9488_f82edb-4d > .kt-inside-inner-col{background-color:#f2fafd;}.kadence-column9488_f82edb-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9488_f82edb-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column9488_f82edb-4d > .kt-inside-inner-col{border-left:4px solid #2a98b9;flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9488_f82edb-4d > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-left:4px solid #2a98b9;flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9488_f82edb-4d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9488_4f419f-fa, .wp-block-kadence-advancedheading.kt-adv-heading9488_4f419f-fa[data-kb-block=\"kb-adv-heading9488_4f419f-fa\"]{display:block;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:500;font-style:normal;text-transform:uppercase;color:#2a98b9;}.wp-block-kadence-advancedheading.kt-adv-heading9488_4f419f-fa[data-kb-block=\"kb-adv-heading9488_4f419f-fa\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9488_4f419f-fa[data-kb-block=\"kb-adv-heading9488_4f419f-fa\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9488_4f419f-fa[data-kb-block=\"kb-adv-heading9488_4f419f-fa\"] .kb-adv-heading-icon{margin-right:5px;}.wp-block-kadence-advancedheading.kt-adv-heading9488_4f419f-fa mark, .wp-block-kadence-advancedheading.kt-adv-heading9488_4f419f-fa[data-kb-block=\"kb-adv-heading9488_4f419f-fa\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style><span class=\"kt-adv-heading9488_4f419f-fa wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9488_4f419f-fa\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fe_pieChart kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M21.21 15.89A10 10 0 1 1 8 2.83\"\/><path d=\"M22 12A10 10 0 0 0 12 2v10z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">key statistics<\/span><\/span>\n\n\n<ul>\n<li>91% of employees believe communication issues can drag executives down (<a href=\"https:\/\/hbr.org\/2015\/06\/the-top-complaints-from-employees-about-their-leaders\">Harris<\/a>).<\/li>\n\n\n\n<li>Companies with strong communication from their executive team are 2.5 times more likely to be considered high-performing than those with weak communication (<a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/strategy%20and%20corporate%20finance\/our%20insights\/what%20matters%20most%20five%20priorities%20for%20ceos%20in%20the%20next%20normal\/what-matters-most-five-priorities-for-ceos-in-the-next-normal.pdf\">McKinsey<\/a>).<\/li>\n\n\n\n<li>60% of employees want to hear more from their company&#8217;s leadership (<a href=\"https:\/\/www.pwc.com\/us\/en\/library\/pulse-survey\/executive-views-2022.html\">PwC<\/a>).<\/li>\n\n\n\n<li>Engaged employees are 87% less likely to leave the organization when engaged with their company&#8217;s leadership (<a href=\"https:\/\/www.gallup.com\/workplace\/321032\/employee-engagement-meta-analysis-brief.aspx\">Gallup<\/a>).<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-executive-communications-strategy\">What is an Executive Communications Strategy?<\/h2>\n\n\n\n<p>An executive communications strategy provides a roadmap for how your organization&#8217;s leaders communicate with internal and external stakeholders. At its core, this comprehensive plan aims to convey your company&#8217;s key messages and overarching narrative clearly, concisely, and consistently across all executive touchpoints.<\/p>\n\n\n\n<p>An executive comms strategy can help build trust and credibility for your brand when well-executed. It ensures alignment between your business goals and the values that your executives project through their messaging and presence. Whether presenting at an industry conference, addressing the media, reporting quarterly earnings to shareholders, or posting thought leadership content on LinkedIn, an effective executive communications strategy enables leaders to connect with stakeholders in an impactful way.<\/p>\n\n\n\n<p>In particular, this strategy should outline the narratives, talking points, delivery styles, and channels allowing your executives to communicate confidently, with expertise, and authentically. It accounts for executives&#8217; diverse settings &#8211; from high-pressure media interviews to informal social media engagement to high-stakes investor calls. A streamlined, consistent approach ensures your C-suite delivers the right messages to audiences at the right times.<\/p>\n\n\n\n<p>Your executive communications plan also outlines guidelines for positioning executives as approachable subject matter experts. It provides guardrails for leaders discussing complex topics or handling sensitive questions, promoting transparency without divulging too much. When executives align around shared messaging and values, it strengthens not just external stakeholder relationships but also internal cohesion and morale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-steps-for-smart-executive-communications\">5 Steps for Smart Executive Communications<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size:15px\"><table><thead><tr><th>Step<\/th><th>Key Points<\/th><th>Context<\/th><th>Examples<\/th><th>Challenges<\/th><\/tr><\/thead><tbody><tr><td>Objectives &amp; Audience<\/td><td>Define objectives, understand audience<\/td><td>Establishing the purpose and target for communication<\/td><td>Setting a goal to boost employee morale, identifying audience as internal staff<\/td><td>Misalignment of objectives with audience interests<\/td><\/tr><tr><td> Research-Based Strategy<\/td><td>Utilize data for strategy formation<\/td><td>Using analytics to guide communication efforts<\/td><td>Identifying influential journalists for brand exposure<\/td><td>Keeping up with rapidly changing media trends<\/td><\/tr><tr><td>3. Storytelling<\/td><td>Engage audience with compelling stories<\/td><td>Using narratives to make messages memorable<\/td><td>CEO sharing company origins in a relatable way<\/td><td>Balancing authenticity with corporate messaging<\/td><\/tr><tr><td>4. Social Media Engagement<\/td><td>Active presence on relevant platforms<\/td><td>Building brand and thought leadership online<\/td><td>Regular insightful posts on LinkedIn<\/td><td>Choosing the right platform for the target audience<\/td><\/tr><tr><td>5. Thought Leadership<\/td><td>Align communication with company goals<\/td><td>Establishing executives as industry leaders<\/td><td>Executives participating in industry conferences<\/td><td>Staying current with industry trends and insights<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy.png\" alt=\"91% of employees believe communication issues can drag executives down (Harris).\" class=\"wp-image-11269\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy.png 1080w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy-300x300.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy-1024x1024.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy-150x150.png 150w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy-768x768.png 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy-400x400.png 400w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/exec-comms-strategy-96x96.png 96w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-defining-the-objectives-of-your-executive-communication-plan\">1. Defining the Objectives of Your Executive Communication Plan<\/h3>\n\n\n\n<p>First, you must define your objectives and understand your audience. I know, I know, it sounds boring. But trust me, it&#8217;s crucial. Forward-thinking brands invest a lot of time in this part of the process. If you don&#8217;t know what you&#8217;re trying to achieve or who you&#8217;re talking to, your executive communications strategy will flop like a fish out of water.<\/p>\n\n\n\n<p>So, let&#8217;s start with your objectives. What&#8217;s the goal here? Do you want to boost employee morale, <a href=\"https:\/\/www.britopian.com\/content\/building-brand-equity\/\">build brand equity<\/a>, drive sales, create an executive influencer, or make people warm and fuzzy? Once you&#8217;ve figured that out, you can start crafting an executive communications plan aligning with those goals. And hey, if making people feel warm and fuzzy is the objective, might I suggest a few cute cat videos?<\/p>\n\n\n\n<p>Now, onto the audience. Who are these people, and what makes them tick? Do they care more about product features, pricing, or the color of your logo? Is it the media, board members, customers, employees, or all of the above? Their needs and interests will help you tailor your message and tactics for the executive team.<\/p>\n\n\n<style>.kb-row-layout-id9488_2c90ab-d9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9488_2c90ab-d9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9488_2c90ab-d9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800%;margin-left:auto;margin-right:auto;padding-top:0rem;padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9488_2c90ab-d9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9488_2c90ab-d9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9488_2c90ab-d9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9488_2c90ab-d9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column9488_5a897d-68 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column9488_5a897d-68 > .kt-inside-inner-col{border-left:4px solid #2a98b9;}.kadence-column9488_5a897d-68 > .kt-inside-inner-col,.kadence-column9488_5a897d-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9488_5a897d-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9488_5a897d-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9488_5a897d-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9488_5a897d-68 > .kt-inside-inner-col{background-color:#f2fafd;}.kadence-column9488_5a897d-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9488_5a897d-68{position:relative;}@media all and (max-width: 1024px){.kadence-column9488_5a897d-68 > .kt-inside-inner-col{border-left:4px solid #2a98b9;flex-direction:column;}}@media all and (max-width: 767px){.kadence-column9488_5a897d-68 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-left:4px solid #2a98b9;flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9488_5a897d-68 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9488_2032e8-2c, .wp-block-kadence-advancedheading.kt-adv-heading9488_2032e8-2c[data-kb-block=\"kb-adv-heading9488_2032e8-2c\"]{display:block;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-weight:500;font-style:normal;text-transform:uppercase;color:#2a98b9;}.wp-block-kadence-advancedheading.kt-adv-heading9488_2032e8-2c[data-kb-block=\"kb-adv-heading9488_2032e8-2c\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9488_2032e8-2c[data-kb-block=\"kb-adv-heading9488_2032e8-2c\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9488_2032e8-2c[data-kb-block=\"kb-adv-heading9488_2032e8-2c\"] .kb-adv-heading-icon{margin-right:5px;}.wp-block-kadence-advancedheading.kt-adv-heading9488_2032e8-2c mark, .wp-block-kadence-advancedheading.kt-adv-heading9488_2032e8-2c[data-kb-block=\"kb-adv-heading9488_2032e8-2c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style><span class=\"kt-adv-heading9488_2032e8-2c wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading9488_2032e8-2c\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fe_info kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"8\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">example exec comms goal<\/span><\/span>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9488_de6577-88, .wp-block-kadence-advancedheading.kt-adv-heading9488_de6577-88[data-kb-block=\"kb-adv-heading9488_de6577-88\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9488_de6577-88 mark, .wp-block-kadence-advancedheading.kt-adv-heading9488_de6577-88[data-kb-block=\"kb-adv-heading9488_de6577-88\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading9488_de6577-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading9488_de6577-88\"><strong>Enhance Brand Reputation and Stakeholder Trust<\/strong>. The objective is to strengthen the company&#8217;s public image and build trust with key stakeholders, including employees, customers, and investors, by consistently delivering transparent, authentic, and engaging messages from the executive team. This goal would involve crafting a strategy that includes regular, meaningful communication from executives, emphasizing the company&#8217;s values, achievements, and vision for the future. It aims to make the leadership team more approachable and relatable, fostering a stronger connection with the audience.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>And let&#8217;s be real: if your audience is all about that logo color, maybe you need to rethink your entire business model.<\/p>\n\n\n\n<p>You can use data analytics tools or conduct surveys and focus groups to get to know your audience. But if you&#8217;re brave, you could go old-school and chat with them directly.<\/p>\n\n\n\n<p>Crazy, right? It&#8217;s easy to do on social media. More on that later.<\/p>\n\n\n\n<p>So, there you have it. Defining and communicating your objectives and understanding your audience are the keys to a successful executive communications strategy. And if all fails, throw in a few cat videos and hope for the best.<\/p>\n\n\n\n<p>Maybe it&#8217;ll go viral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-your-executive-communications-strategy-grounded-in-research\">2. Your Executive Communications Strategy Grounded in Research<\/h3>\n\n\n\n<p>The second order of business is to use data and analytics to identify top-tier journalists and reporters in your industry. Journalists can amplify your executive&#8217;s voice and help them reach new audiences simultaneously. Be it through interviews, expert quotes, or op-eds, these reporters are the gateway to increased visibility and impact.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s focus on social media, where you&#8217;ll identify the top non-media influencers you want your execs to engage with. Connecting with these influential individuals can boost your top executive&#8217;s platform or team&#8217;s online presence and add credibility to their message. Collabs, video interviews, shout-outs, or general <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/influencer-engagement\/\">influencer engagement<\/a> can create a solid network for your C-suite execs.<\/p>\n\n\n\n<p>Embarking on the journey of <a href=\"https:\/\/www.britopian.com\/data\/digital-transformation-topics-research\/\">topical research<\/a>, you will venture deep into the core of the media landscape. Your mission is to comprehend the prevailing topics and themes journalists and reporters fervently write about, enabling you to align your executive&#8217;s message with the most relevant and timely issues. This crucial step empowers you to customize your executive presence and communication strategy to resonate with your audience&#8217;s interests and concerns.<\/p>\n\n\n\n<p>To enhance your topical research, consider harnessing the power of social listening and text analysis tools. These two methods can help you gain valuable insights into the conversations and discussions unfolding across social media platforms, blogs, and online forums. <a href=\"https:\/\/www.britopian.com\/social-data-analytics\/social-brand-monitoring\/\">Social brand monitoring<\/a> of keywords, hashtags, and industry-related mentions, social listening can help you to identify trending topics, sentiments, and potential issues that warrant your executive&#8217;s attention.<\/p>\n\n\n\n<p>Text analysis adds another layer of sophistication to your research. This method involves interrogating vast amounts of textual data to uncover hidden patterns, relationships, and themes. Through <a href=\"https:\/\/www.britopian.com\/social-data-analytics\/brandwatch-sentiment-analysis\/\">sentiment analysis<\/a>, topic modeling, and entity recognition, text analysis can pinpoint recurring keywords, phrases, and narratives that may remain concealed beneath the surface.<\/p>\n\n\n\n<p>You can use these outputs to inform your executive communications plan.<\/p>\n\n\n\n<p>Finally, you&#8217;ll need to document what other companies&#8217; execs are doing\u2014note their presence on social media, their involvement in events, media appearances, speaking engagements, and other activities that elevate their profile.<\/p>\n\n\n\n<p>This recon will provide invaluable insights to help you craft a winning strategy for your executive communications plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-storytelling-enables-a-successful-executive-communication-strategy\">3. Storytelling Enables a Successful Executive Communication Strategy<\/h3>\n\n\n\n<p>Incorporating storytelling into your executive communication strategy is a game-changer, but let&#8217;s be real &#8211; it&#8217;s not always a walk in the park. Stories are an incredibly powerful tool for <a href=\"https:\/\/www.britopian.com\/video\/b2b-audience-engagement-strategies\/\">engaging and inspiring your audience<\/a>, and there&#8217;s data to back it up. Studies show that stories are up to 22 times more memorable than facts alone &#8211; talk about leaving an impression!<\/p>\n\n\n\n<p>But what sets a great idea and a good story apart? Essentially, a good story has to have a compelling plot that&#8217;s easy to follow and emotionally gripping. It must also have well-developed characters, a vibrant setting, and a clear message or lesson. When these components merge, they create a powerful narrative that captivates your audience and helps them connect with your message on a deeper level.<\/p>\n\n\n\n<p>Now, let&#8217;s talk about someone who knows how to knock storytelling out of the park: Brian Chesky, the CEO of Airbnb. When Chesky recounts the origins of Airbnb or shares the company&#8217;s mission to create a world where anyone can belong anywhere, he consistently weaves captivating narratives that seize his <a href=\"https:\/\/www.britopian.com\/video\/audiences-attention\/\">audience&#8217;s attention<\/a>.<\/p>\n\n\n\n<p>His stories help people comprehend and embrace the innovative vision behind Airbnb, even when it challenges the conventional norms of the hospitality industry. So, how can you be like Chesky and incorporate storytelling into your executive communication strategy?<\/p>\n\n\n\n<p>First, nail down the key message you want to convey to the C-suite. Then, brainstorm ways to craft a story that illustrates that message in an emotionally engaging and unforgettable way. Don&#8217;t be afraid to use vivid language, sensory details, and relatable characters to bring your story to life.<\/p>\n\n\n\n<p>But remember, authenticity is critical. There&#8217;s a difference between passionate and honest execs and those who only do it because they have to. You want your storytelling to reflect your company&#8217;s values and culture, not just a marketing ploy.<\/p>\n\n\n\n<p>Ultimately, storytelling in executive communications aims to inspire action, not just entertain. When you tell a story that connects with your audience emotionally, you can motivate them to take action in some way. So, don&#8217;t be afraid to take some risks and get creative. With some practice, your execs will be storytelling pros and quickly sharpen their executive communication skills.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-executives-on-social-media-the-heart-of-an-executive-communications-plan\">4. Executives on Social Media: The Heart of an Executive Communications Plan<\/h3>\n\n\n\n<p>Let me drop some knowledge real quick. <\/p>\n\n\n\n<p>Your executives have to be active on social media. There is no debate about it. It&#8217;s more than just the occasional post here and there. They must be all in, posting content, engaging with their peers, and sharing industry insights.<\/p>\n\n\n\n<p>This is important on so many levels.<\/p>\n\n\n\n<p>It helps build their brand and establishes them as a thought leader. It also helps ladder up to the larger brand image, humanizes the leadership team, and creates a more personal connection with stakeholders and everyone else watching the company. Trust me. Everyone is watching.<\/p>\n\n\n\n<p>So, to be effective on social media, executives must be active and engaged. It&#8217;s that simple. That means posting articles from reputable <a href=\"https:\/\/www.britopian.com\/social-data-analytics\/media-outlets\/\">media outlets<\/a> like the Wall Street Journal or the New York Times and blog posts, responding to comments and messages, and sharing insights from their experience. They should also follow industry influencers and thought leaders, share their content, and ask questions to spark conversation, building trust and engagement.<\/p>\n\n\n\n<p>But here&#8217;s the thing &#8211; executives don&#8217;t need to be on every <a href=\"https:\/\/www.britopian.com\/data\/social-media-technology\/\">social media technology<\/a> platform. It&#8217;s better to focus on a few key channels where their audience is most active. For most execs, that means LinkedIn and Twitter. These platforms are great for sharing professional insights and engaging with colleagues, peers, and the C-suite from other companies.<\/p>\n\n\n\n<p>Now, you might be wondering &#8211; how do you prioritize which channels to focus on? It all comes down to understanding your audience and where they&#8217;re most active. If your <a href=\"https:\/\/www.britopian.com\/social-data-analytics\/audience-profile\/\">target audience<\/a> is primarily on LinkedIn, then that&#8217;s where you should focus your media training efforts first. If the research shows they&#8217;re active on multiple channels, prioritize based on your preferences and strengths.<\/p>\n\n\n\n<p>Let&#8217;s keep it real &#8211; not all execs should be active on social. Use your best judgment and remember quality over quantity. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-the-end-game-turning-executives-into-industry-thought-leaders-nbsp\">5. The End Game: Turning Executives into Industry Thought Leaders&nbsp;<\/h3>\n\n\n\n<p>Industry <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/what-is-thought-leadership\/\">thought leadership<\/a> could take years to make an impact.<\/p>\n\n\n\n<p>But, with the right approach, turning executives into thought leaders can pay off big time. We&#8217;ve already discussed how executive communications can deliver business value to your brand. But we can&#8217;t forget the importance of having a clear objective and a well-defined executive communications plan that aligns with company goals.<\/p>\n\n\n\n<p>Remembering the stat might help keep you motivated<strong> &#8211; According to Edelman, 65% of people trust technical experts more than CEOs as credible sources of information. <\/strong>Not only does this add to the pressure, but it&#8217;s critical that executives understand the industry and the challenges of building thought leadership. Encourage your executives to attend conferences, read industry publications, and engage with peers to stay current on the latest trends and insights. This should form the foundation of your executive communications plan.<\/p>\n\n\n\n<p>Research should always be the focal point when mapping your exec comms plan. Start with a <a href=\"https:\/\/www.britopian.com\/content\/brand-analysis\/\">brand audit<\/a> of all your executive&#8217;s social media channels. This research can come from anywhere in the organization or any data available. A <a href=\"https:\/\/www.britopian.com\/data\/media-landscape-analysis\/\">media landscape analysis<\/a> is usually my &#8220;go-to&#8221; because it gives insight into the top media outlets, audience research, and influencers driving a conversation.<\/p>\n\n\n\n<p>But, understanding the industry alone is not enough. You must incorporate stories into your executive communication plan to establish a more personal connection with your audience. As we&#8217;ve discussed, storytelling is powerful for inspiring others to buy into your vision.<\/p>\n\n\n\n<p>By sharing personal anecdotes and experiences with <a href=\"https:\/\/www.britopian.com\/employee-advocacy\/brand-digital-ecosystem\/\">internal and external audiences<\/a>, your executives can create a more relatable and compelling narrative, establishing themselves as relatable and easy to approach.<\/p>\n\n\n\n<p>But that&#8217;s not all. <\/p>\n\n\n\n<p>Social media needs to be an essential element of the executive communication plan. According to a survey by LinkedIn, executives who share thought leadership content receive 5x more connection requests and 6x more profile views on the platform. I know that sounds tactical, but it&#8217;s essential to understand how executive communications can drive larger reputational outcomes and views on LinkedIn.<\/p>\n\n\n\n<p>It&#8217;s not easy, but it can be done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-invest-in-executive-communication-training\">Invest in Executive Communication Training<\/h2>\n\n\n\n<p>Training. Yes, the C-Suite needs training. <\/p>\n\n\n\n<p>Stubborn executives are usually the ones who need the training the most. Some may need more than others, but executive communications training must be a priority.<\/p>\n\n\n\n<p>First, training can equip your executive team with the communication skills to navigate this complex world clearly and confidently. Here are a few thought starters on executive communication training to consider:<\/p>\n\n\n\n<ul>\n<li><strong>Communication training<\/strong>: It seems elementary, but written and verbal communication skills must be sharpened. I might even suggest PowerPoint training. I&#8217;ve seen some C-suite decks that look like a sixth grader put it together.<\/li>\n\n\n\n<li><strong>Media training:<\/strong> This will help executives feel confident when interviewed by the media, avoid sensitive topics, and stay on message.<\/li>\n\n\n\n<li><strong>Social media training: <\/strong>Regardless of how savvy your executives are with using social media, they will most likely make mistakes if they don&#8217;t understand how the platforms work, what to say, or what topics they should avoid publicly.<\/li>\n<\/ul>\n\n\n\n<p>Second, skipping the step may backfire. No, it will backfire.<\/p>\n\n\n\n<p>I don&#8217;t know how many stories I&#8217;ve read of executives mistakenly publishing information online or saying the wrong thing when being interviewed. Imagine an executive who fails to communicate effectively during a <a href=\"https:\/\/www.britopian.com\/content\/pr-crisis-communications\/\">PR crisis<\/a>, resulting in a social media backlash and a damaged brand reputation.<\/p>\n\n\n\n<p>It happens all the time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-executive-communications-vs-internal-communications-vs-workplace-communications\">Executive Communications vs Internal Communications vs Workplace Communications<\/h2>\n\n\n\n<p>I know, it&#8217;s a lot of buzzwords.<\/p>\n\n\n\n<p>Understanding the different types of communication is crucial\u2013executive communication, internal communications, workplace communications&#8230; blah blah blah. While each type has unique characteristics, there are also important similarities and differences.<\/p>\n\n\n\n<p>To recap, executive communications involve managing how, when, and why executives should engage externally, online, and offline. Executive communication is a strategic initiative because of its high value and visibility, which could <a href=\"https:\/\/www.britopian.com\/data\/brand-health-metrics\/\">significantly impact brand health<\/a>.<\/p>\n\n\n\n<p>Internal communication is focused on communication within the organization, between employees, departments, and management. It&#8217;s usually a one-way conversation where executives and HR teams communicate important company information to workers globally. I should add that this can get extremely complicated with a remote workforce, making it especially difficult for retailers.<\/p>\n\n\n\n<p>Workplace communication is a relatively new term, but the glue holds teams together. The lifeblood flows between colleagues, connecting them through face-to-face interactions, emails, and instant messaging. Effective communication is essential for building relationships and fostering collaboration, whether sharing ideas, discussing a project, or simply catching up on the latest office gossip. <\/p>\n\n\n\n<p>and Workplace Communications based on the content from the article:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size:15px\"><table><thead><tr><th><strong>Type of Communication<\/strong><\/th><th><strong>Focus<\/strong><\/th><th><strong>Audience<\/strong><\/th><th><strong>Mode of Engagement<\/strong><\/th><th><strong>Purpose<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Executive Communications<\/td><td>External, online, and offline<\/td><td>Stakeholders, media, public<\/td><td>Strategic, high-visibility initiatives; speeches, interviews, social media<\/td><td>Managing brand health and public perception<\/td><\/tr><tr><td>Internal Communications<\/td><td>Within the organization<\/td><td>Employees, departments, management<\/td><td>Primarily one-way; emails, company announcements, HR updates<\/td><td>Disseminating important company information<\/td><\/tr><tr><td>Workplace Communications<\/td><td>Team and colleague interactions<\/td><td>Colleagues within the company<\/td><td>Multidirectional; face-to-face, emails, instant messaging, collaborative platforms<\/td><td>Building relationships and fostering collaboration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s crucial to prioritize workplace communication and use various forms like face-to-face interactions, email, and instant messaging to ensure your team is connected and working towards a common goal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Executive Comms: The Path to Authentic Brand Connections<\/h2>\n\n\n\n<p>A strategic approach to executive communications is essential for protecting and enhancing a brand&#8217;s reputation. However, an effective strategy involves far more than mere damage control. By instilling a consistent brand voice, building stakeholder trust, and establishing meaningful relationships, executive communications serve as the foundation for long-term success.<\/p>\n\n\n\n<p>Executive communications must be tailored based on a nuanced understanding of the target audience. Quantifying audience demographics, psychographics, values, concerns and media habits through data analytics allows brands to segment stakeholders and personalize messaging accordingly. Channels, tone and frequency should all be fine-tuned to resonate across employee, customer, investor and regulatory audiences.<\/p>\n\n\n\n<p>Ongoing perception tracking provides the feedback loop to refine executive communications. <a href=\"https:\/\/www.britopian.com\/social-data-analytics\/social-media-monitoring-tools\/\">Monitoring traditional and social media<\/a> conversations, while gathering direct stakeholder feedback, generates crucial insights. Brand listening dashboards equipped with <a href=\"https:\/\/www.britopian.com\/data\/sentiment-analysis\/\">sentiment analysis<\/a>, topic clustering and predictive analytics allow communications leaders to assess message resonance, address misperceptions and identify emerging opportunities.<\/p>\n\n\n\n<p>For executive communications to truly inspire trust and loyalty, they must embody human centered values. No amount of data or technological innovation can replace genuine empathy, compassion, integrity and vulnerability. Leaders must speak openly and honestly, prioritizing community over self-interest. Authentic transparency and moral leadership remain central to forging real emotional bonds with stakeholders.<\/p>\n\n\n\n<p>In a rapidly evolving landscape, static executive communications strategies are destined to fail. Leaders must champion a culture of experimentation, information sharing and flexibility to thrive in uncertain conditions. Rigorous measurement, scenario planning and agile frameworks allow brands to test, learn and update approaches continuously. An adaptive philosophy enables executive communications to navigate whatever disruptions the future may hold.<\/p>\n\n\n\n<p>The path to executive communications success in the digital paradigm lies in leveraging <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/b2b-content-strategy-2\/\">data-driven insights<\/a> while never losing sight of the human element. With a spirit of openness and constant learning, brands can foster meaningful connections even amidst technological transformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1695062328382\"><strong class=\"schema-faq-question\">What is an executive communications strategy?<\/strong> <p class=\"schema-faq-answer\">An executive communications strategy is a plan that outlines how executives communicate with internal and external stakeholders, ensuring key messages are delivered concisely and consistently in alignment with the brand&#8217;s values and goals.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062329707\"><strong class=\"schema-faq-question\">What is an example of executive communication?<\/strong> <p class=\"schema-faq-answer\">An example would be a CEO addressing the media about a company&#8217;s new initiative, ensuring the message aligns with the company&#8217;s mission and values.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062330581\"><strong class=\"schema-faq-question\">What makes good executive communication?<\/strong> <p class=\"schema-faq-answer\">Good executive communication is clear, consistent, and aligns with the brand&#8217;s values and goals. It effectively builds trust, establishes credibility, and strengthens relationships with stakeholders.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062331225\"><strong class=\"schema-faq-question\">What is the CEO Executive Communications plan?<\/strong> <p class=\"schema-faq-answer\">It&#8217;s a strategic blueprint outlining how a CEO will communicate with various stakeholders, including employees, board members, media, and the public, ensuring that the messaging is consistent, clear, and reinforces the brand&#8217;s reputation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062331999\"><strong class=\"schema-faq-question\">How should a CEO communicate with employees?<\/strong> <p class=\"schema-faq-answer\">A CEO should communicate with employees in a transparent, authentic, and consistent manner. This can be through regular town hall meetings, internal memos, or digital platforms, ensuring that the messaging aligns with the company&#8217;s objectives and values.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062440036\"><strong class=\"schema-faq-question\">How important is research in executive communication?<\/strong> <p class=\"schema-faq-answer\">Research is paramount. It provides insights into the audience, identifies key media players, and ensures that communication is both relevant and impactful.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062440970\"><strong class=\"schema-faq-question\">Why is storytelling emphasized in executive communication?<\/strong> <p class=\"schema-faq-answer\">Storytelling is a powerful tool for engaging and inspiring an audience. It makes messages more memorable and helps stakeholders connect with the brand&#8217;s vision on a deeper level.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062474113\"><strong class=\"schema-faq-question\">How can social media enhance executive communication?<\/strong> <p class=\"schema-faq-answer\">Active engagement on social media platforms, like LinkedIn and Twitter, can help build an executive&#8217;s brand, establish them as thought leaders, and create a more personal connection with stakeholders.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062475013\"><strong class=\"schema-faq-question\">What role does training play in executive communication?<\/strong> <p class=\"schema-faq-answer\">Training equips the executive team with the necessary communication skills to navigate the complex world of media, public relations, and stakeholder engagement with clarity and confidence.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1695062475636\"><strong class=\"schema-faq-question\">Why is understanding different types of communication crucial?<\/strong> <p class=\"schema-faq-answer\">Differentiating between executive communication, internal communications, and workplace communications ensures that messages are tailored and delivered effectively to the intended audience, whether it&#8217;s external stakeholders, employees, or colleagues.<\/p> <\/div> <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Key Takeaways An executive communications strategy is the backbone of your brand reputation. Without one, your execs might start spouting things like &#8216;I don&#8217;t know what the heck we&#8217;re doing&#8217; or &#8216;let&#8217;s just wing it&#8217; \u2013 and that&#8217;s not gonna fly.&nbsp; Why this matters:&nbsp;An effective executive communications strategy is the foundation for setting the tone [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[4,72],"tags":[21],"featured_image_src":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg","author_info":{"display_name":"Michael Brito","author_link":"https:\/\/www.britopian.com\/author\/michael-brito\/"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Up-Level Your Executive Communications Strategy<\/title>\n<meta name=\"description\" content=\"An executive communications strategy is the backbone of your brand reputation. Without one, your execs will make mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Up-Level Your Executive Communications Strategy\" \/>\n<meta property=\"og:description\" content=\"An executive communications strategy is the backbone of your brand reputation. Without one, your execs will make mistakes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Brito\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-31T20:33:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T19:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Brito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/\"},\"author\":{\"name\":\"Michael Brito\",\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"headline\":\"5 Ways to Up-Level Your Executive Communications Strategy\",\"datePublished\":\"2023-03-31T20:33:07+00:00\",\"dateModified\":\"2023-11-21T19:05:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/\"},\"wordCount\":3755,\"publisher\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"image\":{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg\",\"keywords\":[\"Digital Strategy\"],\"articleSection\":[\"Content\",\"Content &amp; PR\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.britopian.com\/#organization\"}},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/\",\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/\",\"name\":\"5 Ways to Up-Level Your Executive Communications Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.britopian.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg\",\"datePublished\":\"2023-03-31T20:33:07+00:00\",\"dateModified\":\"2023-11-21T19:05:45+00:00\",\"description\":\"An executive communications strategy is the backbone of your brand reputation. Without one, your execs will make mistakes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062328382\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062329707\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062330581\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331225\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331999\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440036\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440970\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062474113\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475013\"},{\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475636\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage\",\"url\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg\",\"contentUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg\",\"width\":1280,\"height\":720,\"caption\":\"5 Ways to Up-Level Your Executive Communications Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.britopian.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to Up-Level Your Executive Communications Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.britopian.com\/#website\",\"url\":\"https:\/\/www.britopian.com\/\",\"name\":\"Michael Brito\",\"description\":\"Digital Marketing &amp; Analytics\",\"publisher\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.britopian.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\",\"name\":\"Michael Brito\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg\",\"contentUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Michael Brito\"},\"logo\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/image\/\"},\"description\":\"Michael Brito is a Digital OG. He\u2019s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.\",\"sameAs\":[\"https:\/\/www.britopian.com\/michael-brito\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062328382\",\"position\":1,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062328382\",\"name\":\"What is an executive communications strategy?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An executive communications strategy is a plan that outlines how executives communicate with internal and external stakeholders, ensuring key messages are delivered concisely and consistently in alignment with the brand's values and goals.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062329707\",\"position\":2,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062329707\",\"name\":\"What is an example of executive communication?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An example would be a CEO addressing the media about a company's new initiative, ensuring the message aligns with the company's mission and values.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062330581\",\"position\":3,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062330581\",\"name\":\"What makes good executive communication?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Good executive communication is clear, consistent, and aligns with the brand's values and goals. It effectively builds trust, establishes credibility, and strengthens relationships with stakeholders.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331225\",\"position\":4,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331225\",\"name\":\"What is the CEO Executive Communications plan?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It's a strategic blueprint outlining how a CEO will communicate with various stakeholders, including employees, board members, media, and the public, ensuring that the messaging is consistent, clear, and reinforces the brand's reputation.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331999\",\"position\":5,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331999\",\"name\":\"How should a CEO communicate with employees?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A CEO should communicate with employees in a transparent, authentic, and consistent manner. This can be through regular town hall meetings, internal memos, or digital platforms, ensuring that the messaging aligns with the company's objectives and values.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440036\",\"position\":6,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440036\",\"name\":\"How important is research in executive communication?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Research is paramount. It provides insights into the audience, identifies key media players, and ensures that communication is both relevant and impactful.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440970\",\"position\":7,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440970\",\"name\":\"Why is storytelling emphasized in executive communication?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Storytelling is a powerful tool for engaging and inspiring an audience. It makes messages more memorable and helps stakeholders connect with the brand's vision on a deeper level.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062474113\",\"position\":8,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062474113\",\"name\":\"How can social media enhance executive communication?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Active engagement on social media platforms, like LinkedIn and Twitter, can help build an executive's brand, establish them as thought leaders, and create a more personal connection with stakeholders.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475013\",\"position\":9,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475013\",\"name\":\"What role does training play in executive communication?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Training equips the executive team with the necessary communication skills to navigate the complex world of media, public relations, and stakeholder engagement with clarity and confidence.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475636\",\"position\":10,\"url\":\"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475636\",\"name\":\"Why is understanding different types of communication crucial?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Differentiating between executive communication, internal communications, and workplace communications ensures that messages are tailored and delivered effectively to the intended audience, whether it's external stakeholders, employees, or colleagues.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Ways to Up-Level Your Executive Communications Strategy","description":"An executive communications strategy is the backbone of your brand reputation. Without one, your execs will make mistakes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to Up-Level Your Executive Communications Strategy","og_description":"An executive communications strategy is the backbone of your brand reputation. Without one, your execs will make mistakes.","og_url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/","og_site_name":"Michael Brito","article_published_time":"2023-03-31T20:33:07+00:00","article_modified_time":"2023-11-21T19:05:45+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg","type":"image\/jpeg"}],"author":"Michael Brito","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Brito","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#article","isPartOf":{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/"},"author":{"name":"Michael Brito","@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0"},"headline":"5 Ways to Up-Level Your Executive Communications Strategy","datePublished":"2023-03-31T20:33:07+00:00","dateModified":"2023-11-21T19:05:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/"},"wordCount":3755,"publisher":{"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0"},"image":{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg","keywords":["Digital Strategy"],"articleSection":["Content","Content &amp; PR"],"inLanguage":"en-US","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.britopian.com\/#organization"}},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/","url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/","name":"5 Ways to Up-Level Your Executive Communications Strategy","isPartOf":{"@id":"https:\/\/www.britopian.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg","datePublished":"2023-03-31T20:33:07+00:00","dateModified":"2023-11-21T19:05:45+00:00","description":"An executive communications strategy is the backbone of your brand reputation. Without one, your execs will make mistakes.","breadcrumb":{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062328382"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062329707"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062330581"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331225"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331999"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440036"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440970"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062474113"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475013"},{"@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475636"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.britopian.com\/content\/executive-communications-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#primaryimage","url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg","contentUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg","width":1280,"height":720,"caption":"5 Ways to Up-Level Your Executive Communications Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.britopian.com\/"},{"@type":"ListItem","position":2,"name":"5 Ways to Up-Level Your Executive Communications Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.britopian.com\/#website","url":"https:\/\/www.britopian.com\/","name":"Michael Brito","description":"Digital Marketing &amp; Analytics","publisher":{"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.britopian.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0","name":"Michael Brito","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.britopian.com\/#\/schema\/person\/image\/","url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg","contentUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg","width":1080,"height":1080,"caption":"Michael Brito"},"logo":{"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/image\/"},"description":"Michael Brito is a Digital OG. He\u2019s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.","sameAs":["https:\/\/www.britopian.com\/michael-brito\/"]},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062328382","position":1,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062328382","name":"What is an executive communications strategy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"An executive communications strategy is a plan that outlines how executives communicate with internal and external stakeholders, ensuring key messages are delivered concisely and consistently in alignment with the brand's values and goals.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062329707","position":2,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062329707","name":"What is an example of executive communication?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"An example would be a CEO addressing the media about a company's new initiative, ensuring the message aligns with the company's mission and values.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062330581","position":3,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062330581","name":"What makes good executive communication?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Good executive communication is clear, consistent, and aligns with the brand's values and goals. It effectively builds trust, establishes credibility, and strengthens relationships with stakeholders.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331225","position":4,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331225","name":"What is the CEO Executive Communications plan?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It's a strategic blueprint outlining how a CEO will communicate with various stakeholders, including employees, board members, media, and the public, ensuring that the messaging is consistent, clear, and reinforces the brand's reputation.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331999","position":5,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062331999","name":"How should a CEO communicate with employees?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A CEO should communicate with employees in a transparent, authentic, and consistent manner. This can be through regular town hall meetings, internal memos, or digital platforms, ensuring that the messaging aligns with the company's objectives and values.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440036","position":6,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440036","name":"How important is research in executive communication?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Research is paramount. It provides insights into the audience, identifies key media players, and ensures that communication is both relevant and impactful.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440970","position":7,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062440970","name":"Why is storytelling emphasized in executive communication?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Storytelling is a powerful tool for engaging and inspiring an audience. It makes messages more memorable and helps stakeholders connect with the brand's vision on a deeper level.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062474113","position":8,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062474113","name":"How can social media enhance executive communication?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Active engagement on social media platforms, like LinkedIn and Twitter, can help build an executive's brand, establish them as thought leaders, and create a more personal connection with stakeholders.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475013","position":9,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475013","name":"What role does training play in executive communication?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Training equips the executive team with the necessary communication skills to navigate the complex world of media, public relations, and stakeholder engagement with clarity and confidence.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475636","position":10,"url":"https:\/\/www.britopian.com\/content\/executive-communications-strategy\/#faq-question-1695062475636","name":"Why is understanding different types of communication crucial?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Differentiating between executive communication, internal communications, and workplace communications ensures that messages are tailored and delivered effectively to the intended audience, whether it's external stakeholders, employees, or colleagues.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"taxonomy_info":{"category":[{"value":4,"label":"Content"},{"value":72,"label":"Content &amp; PR"}],"post_tag":[{"value":21,"label":"Digital Strategy"}]},"featured_image_src_large":["https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy-1024x576.jpg",640,360,true],"comment_info":0,"category_info":[{"term_id":4,"name":"Content","slug":"content-storytelling","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"Content is more than just words on a web page or a video. Content needs a story, setting, characters, and a compelling narrative. Content marketing should move customers through the purchase funnel using stories.","parent":0,"count":126,"filter":"raw","cat_ID":4,"category_count":126,"category_description":"Content is more than just words on a web page or a video. Content needs a story, setting, characters, and a compelling narrative. Content marketing should move customers through the purchase funnel using stories.","cat_name":"Content","category_nicename":"content-storytelling","category_parent":0},{"term_id":72,"name":"Content &amp; PR","slug":"content","term_group":0,"term_taxonomy_id":72,"taxonomy":"category","description":"Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a \"set up\" and \"pay off\" that compels readers to take action. Learn how below.","parent":0,"count":108,"filter":"raw","cat_ID":72,"category_count":108,"category_description":"Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a \"set up\" and \"pay off\" that compels readers to take action. Learn how below.","cat_name":"Content &amp; PR","category_nicename":"content","category_parent":0}],"tag_info":[{"term_id":21,"name":"Digital Strategy","slug":"digital-strategy","term_group":0,"term_taxonomy_id":21,"taxonomy":"post_tag","description":"<span style=\"font-weight: 400\">A data-driven digital strategy is imperative to reach audiences in their preferred media channels. This strategy should be informed by a consistent, integrated, and repetitive narrative that informs creative, copy, and all digital assets. If this is new to you, no problem. Read below.<\/span>","parent":0,"count":73,"filter":"raw"}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/03\/executive-communications-strategy.jpg","_links":{"self":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts\/9488"}],"collection":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/comments?post=9488"}],"version-history":[{"count":22,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts\/9488\/revisions"}],"predecessor-version":[{"id":13446,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts\/9488\/revisions\/13446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/media\/9491"}],"wp:attachment":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/media?parent=9488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/categories?post=9488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/tags?post=9488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}