{"id":9243,"date":"2023-03-18T23:54:51","date_gmt":"2023-03-18T23:54:51","guid":{"rendered":"https:\/\/www.britopian.com\/?p=9243"},"modified":"2023-10-11T14:00:37","modified_gmt":"2023-10-11T14:00:37","slug":"generative-ai-marketing","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/generative-ai-marketing\/","title":{"rendered":"Using Generative AI for Marketing and Public Relations"},"content":{"rendered":"
Generative AI is set to revolutionize marketing and PR, paving the way for a groundbreaking era of limitless innovation and unmatched productivity. I will change how we approach content creation, communication, and storytelling.<\/p>\n\n\n\n
Why this matters:<\/strong><\/p>\n\n\n\n Generative AI streamlines time-consuming tasks, empowering marketing and PR teams to concentrate on strategy<\/a> and creativity.<\/p>\n\n\n\n By the numbers:<\/strong><\/p>\n\n\n\n If you work in marketing or PR, you need to pay attention to generative AI because it will reshape the core of our industry. This new technology can supercharge content creation and unlock unprecedented personalization and efficiency. However, with great power comes great responsibility. As generative AI pushes the boundaries of what’s possible, you must stay vigilant to maintain authenticity, protect your brand, and uphold ethical standards.<\/p>\n\n\n\n Ignoring generative AI is not an option; embracing it responsibly is the key to thriving in this industry<\/strong>. To harness its potential and navigate the challenges, you must integrate generative AI into our existing workflow, ensuring that human creativity and oversight remain central.<\/p>\n\n\n\n Generative AI is artificial intelligence that creates new content, such as text, images, or music, by learning patterns and structures from existing data. Instead of just analyzing and processing information like traditional AI systems, generative AI can produce original output, mimicking human creativity. <\/p>\n\n\n\n I know … this sounds crazy.<\/p>\n\n\n\n These AI systems are often built using deep learning techniques, learning from vast amounts of data. The more data they’re exposed to, the better they become at generating realistic and coherent content. Common examples of generative AI include chatbots, which can converse with users, and art generators, which can create unique digital images or music compositions.<\/p>\n\n\n\n There are much more significant concerns with generative AI relating to national security, cybersecurity, privacy, and ethics. Of course, these are not my areas of expertise, so I’ll stay in my lane. But generative AI does raise several concerns for marketers and PR pros too:<\/p>\n\n\n\n These concerns must always be top of mind and managed using filters, guidelines, and checks and balances. Doing so will ensure the responsible and effective use of generative AI and protect your business simultaneously.<\/p>\n\n\n\n I highly recommend reading this piece from Michelle Garrett about the concerns of using generative AI for marketing and public relations.<\/p>\n\n\n\n <\/p>\n\n\n\n\n
What is Generative AI?<\/h3>\n\n\n\n
Common Concerns With Generative AI<\/h3>\n\n\n\n
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