{"id":9232,"date":"2023-03-17T07:44:21","date_gmt":"2023-03-17T07:44:21","guid":{"rendered":"https:\/\/www.britopian.com\/?p=9232"},"modified":"2023-11-10T00:44:44","modified_gmt":"2023-11-10T00:44:44","slug":"micro-community","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/video\/micro-community\/","title":{"rendered":"Video: Unleashing the Power of a Micro-Community is Smart Marketing"},"content":{"rendered":"
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The notion of a micro-community is not novel. In times past, these entities were known as tribes and held tremendous sway. However, what exactly is a micro-community, and why must brands start paying attention to this influential group?<\/p>\n\n\n\n

In this video, I explain the concept of a micro-community and its importance to brand marketing.<\/p>\n\n\n\n

What is a micro-community, you ask?<\/h3>\n\n\n\n

A micro-community is a subset of a broader audience with common interests, viewpoints, or ideologies. For example, many studies group Gen Zers into a single box and issue blanket statements regarding their behavior. Sadly, this approach overlooks that Gen Z comprises many groups and subcultures, from XBOX enthusiasts to those passionate about social justice. These audience groups manifest online and offline, often independent of larger social networks or communities.<\/p>\n\n\n\n

The effectiveness of a micro-community lies in its ability to foster highly-engaged and indelible interactions. By focusing on these tribes, you can cater to their trigger points and boost engagement. This, in turn, can help you establish yourself as a reliable source of information within this micro-community, ultimately resulting in a more memorable brand experience.<\/p>\n\n\n\n

But that’s not all.<\/p>\n\n\n\n

You can extract actionable insights into their culture, values, and popular subjects by tapping into micro-community conversations. You can pinpoint sub-narratives that inform content creation, social media strategy, and PR outreach<\/a> by interrogating data and keeping a pulse on what’s top of mind. This can assist you in devising customer experiences that deliver lifetime customer value.<\/p>\n\n\n\n

Lastly, and if executed precisely, you can recruit members of a micro-community to become brand advocates. This variety of earned media<\/a> can prove highly effective, as people are more inclined to trust individuals from their community than professional content creators<\/a>.<\/p>\n\n\n