{"id":9078,"date":"2023-03-12T21:54:26","date_gmt":"2023-03-12T21:54:26","guid":{"rendered":"https:\/\/www.britopian.com\/?p=9078"},"modified":"2023-11-04T04:36:25","modified_gmt":"2023-11-04T04:36:25","slug":"top-business-media-2022","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/data\/top-business-media-2022\/","title":{"rendered":"Top Business Media Outlets: Who’s Leading the Way in 2022"},"content":{"rendered":"
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Key Takeaways \ud83d\udcc8 \ud83d\udcca<\/h2>\n\n\n\n
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  • Data Drives PR Precision<\/strong>: PR professionals are shifting from guesswork to data-driven strategies. By analyzing media placements, they can identify which outlets and journalists will likely cover their stories, leading to more targeted and effective pitching.<\/li>\n\n\n\n
  • Engagement Over Volume<\/strong>: High article volume doesn’t guarantee engagement. Outlets like the New York Times not only publish a large number of articles but also see high engagement, indicating a deeply invested readership.<\/li>\n\n\n\n
  • Major Outlets, Major Impact<\/strong>: Publications like Forbes and The Wall Street Journal are key for mass market reach and credibility. Coverage in these outlets can significantly enhance a company’s reputation and visibility through third-party validation.<\/li>\n\n\n\n
  • Social Media as a Distribution Powerhouse<\/strong>: Social media platforms are crucial for distributing stories and engaging audiences. The presence and activity of business media on platforms like TikTok and Instagram can amplify reach, especially among younger demographics.<\/li>\n\n\n\n
  • The Rise of Niche Publications<\/strong>: Smaller outlets like Harvard Business Review and Inc. may offer lower volume but can provide highly engaged niche audiences for targeted PR campaigns.<\/li>\n\n\n\n
  • Analytics Inform Strategy<\/strong>: A significant percentage of PR professionals recognize the complexity of PR measurement today, with many using marketing and technology software to inform their strategies.<\/li>\n\n\n\n
  • Audience Growth Indicates Trend Shifts<\/strong>: Only a few outlets, like Reuters and CNBC, have seen double-digit audience growth on social media, suggesting a plateau in audience expansion for others, which may signal a shift in content strategy or platform usage trends.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    PR Pros: Stop Being Afraid of Data<\/h2>\n\n\n\n

    PR professionals can no longer rely on guesswork and hope when securing media coverage. They must move from merely hoping their press releases and pitches will garner pickup to knowing which outlets and reporters will most likely provide coverage.<\/p>\n\n\n