{"id":8456,"date":"2023-01-19T07:57:24","date_gmt":"2023-01-19T07:57:24","guid":{"rendered":"https:\/\/www.britopian.com\/?p=8456"},"modified":"2023-11-08T06:02:22","modified_gmt":"2023-11-08T06:02:22","slug":"pr-trends","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/pr-trends\/","title":{"rendered":"PR Trends: What\u2019s Shaping Public Relations in 2023?"},"content":{"rendered":"
PR agencies and pros must innovate and rethink how they execute their public relations programs. These aren’t just current PR trends. These are communication imperatives.<\/p>\n\n\n\n
Why this matters:<\/strong><\/p>\n\n\n\n The PR landscape is changing. The news media<\/a> is shrinking, outlets are converging, and journalists are using new platforms like TikTok to distribute news. As a result, the competition for customer attention is fierce, and most companies struggle to stand out. This also matters because successful PR has relied only on intuition. Relationships. Press Releases. These still matter, don’t get me wrong. But you need to do more to prove the value of public relations.<\/p>\n\n\n\n To stay ahead and be innovative, you must constantly keep up with current trends in public relations. It’s a fairly easy way to see what’s happening in PR and marketing. In 2023, three major digital PR industry trends will shape public relations\u00ad, and they all start and stop with data: data-driven storytelling, media analysis, and creator marketing.<\/p>\n\n\n\n Data-driven storytelling<\/u><\/a> is the future of all public relations trends. It’s not new, but essential. This needs to be more than just a talking point or a bullet point. We must stop discussing it just as public and media relations<\/a> trends and start executing it as a best practice.<\/p>\n\n\n\nThree PR Trends in 2023<\/h2>\n\n\n\n
1. Data-Driven Storytelling: More than a Headline<\/h3>\n\n\n\n