{"id":836,"date":"2018-07-02T08:02:37","date_gmt":"2018-07-02T08:02:37","guid":{"rendered":"https:\/\/britopian.com\/?p=836"},"modified":"2023-10-18T08:49:08","modified_gmt":"2023-10-18T08:49:08","slug":"brandwatch-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/brandwatch-sentiment-analysis\/","title":{"rendered":"Brandwatch Sentiment Analysis: Measuring the Hype of LeBron James"},"content":{"rendered":"

Scroll down to see the Brandwatch sentiment analysis of the Lebron James hype of joining the LA Lakers in 2018.<\/p>\n

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Do you ever wonder what people are saying about your company online? Are you curious if customers are happy with your products and services? If so, you may want to consider sentiment analysis to fully understand the sentiment of the conversations. You can also do a content analysis in marketing research<\/a> that will provide context and meaning.<\/p>\n

What is Sentiment Analysis?<\/strong><\/h3>\n

Sentiment analysis is the process of identifying and measuring the emotional tone of a text. It can be used to gain insights into customer sentiment, track brand reputation, and more. This is important because it can help you decide how to improve your products and services and understand what people are saying about you online. Brands started using sentiment analysis to track customer sentiment a few years ago, but it has become more popular with the rise of conversations on social media.<\/p>\n

How to Do Sentiment Analysis<\/strong><\/h3>\n

There are a few different ways sentiment analysis can be performed. The most common method is through the use of natural language processing (NLP). This involves using algorithms to analyze text and identify sentiment. Another way sentiment analysis<\/a> can be done is through manual review. This is where people read and analyze text to identify sentiment. This method is often used for smaller data sets.<\/p>\n

Sentiment analysis can be performed using various tools and methods. If you’re interested in trying it out, there are a few things you’ll need to do first.<\/p>\n