{"id":7853,"date":"2022-11-17T09:37:47","date_gmt":"2022-11-17T09:37:47","guid":{"rendered":"https:\/\/www.britopian.com\/?p=7853"},"modified":"2023-09-29T07:53:36","modified_gmt":"2023-09-29T07:53:36","slug":"metaverse-community","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/metaverse-community\/","title":{"rendered":"An Audience Analysis of the Metaverse Community"},"content":{"rendered":"
If you work in marketing, you need to start paying attention to the metaverse community. Technology and innovation are quickly making the metaverse a reality, and brands are already starting to establish themselves in this new space.<\/p>\n\n\n\n
Why it matters:<\/strong><\/p>\n\n\n\n It matters because it’s a place where audiences go to experience content in new and innovative ways. If you’re not investing in building memorable experiences in the metaverse, your competitors will be. And that’s assuming they’re not already there.<\/p>\n\n\n\n If you’re confused about the metaverse, you’re not alone. It’s an online community<\/a> of people who create and explore virtual worlds. While it may seem like an insular community, the metaverse is welcoming to brands as long as you provide utility or value.<\/p>\n\n\n\n The metaverse community is intriguing, and it’s constantly changing. So I wanted to analyze the hidden metaverse narratives and the audience driving the conversation.<\/p>\n\n\n\n The below audience was built using two methods. First, we created a Boolean Query and mapped the social media bios of everyone matching the queries. We also used a more traditional approach to social listening and scraped all mentions of the metaverse and web3 over the last 12 months. We extracted the users and combined them with the first audience. The total combined audience size is 28K social media profiles.<\/p>\n\n\n\n The data might be what you’d expect. They are 70% male, over 70% are older Gen Z ers and Millenials, and 30% are in the US. They have a high brand affinity for Web 3 and metaverse technologies, NFT marketplaces, decentralized blockchains, metaverse communities, and Ethereum-based platforms. A deeper analysis of Gen Z trends<\/a> outside the metaverse might uncover additional insights.<\/p>\n\n\n\nThe Metaverse Community is Diverse<\/strong><\/h3>\n\n\n\n