{"id":7003,"date":"2022-10-08T17:46:43","date_gmt":"2022-10-08T17:46:43","guid":{"rendered":"https:\/\/www.britopian.com\/?p=7003"},"modified":"2023-03-10T19:55:28","modified_gmt":"2023-03-10T19:55:28","slug":"twitter-marketing-case-studies","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/twitter-marketing-case-studies\/","title":{"rendered":"Twitter Marketing Case Studies: How Brands Are Finding Success on the Platform"},"content":{"rendered":"
Using Twitter for marketing is a no-brainer. I have been an active user since 2007. However, over the last several years, marketers have shifted their budgets away from Twitter and are investing in newer platforms to reach millennials and the Gen Z audience<\/a>. The truth is Gen Z is still very active on Twitter. But let’s not forget the other generations as well. Millennials and Gen X still have tremendous influence and purchasing power and are highly influential. So, to go with the hype and neglect using Twitter just because one generation isn’t as active as others is irresponsible.<\/p>\n\n\n\n Below are a few Twitter marketing case studies and research reports. I’ve summarized them and added my context. You can find more details and perspectives on Twitter’s marketing site<\/a>.<\/p>\n\n\n\n The democratization of music, streaming apps, and sharing playlists across social platforms has complicated the media landscape. Data shows that Twitter is one of the most direct lines of communication between music fans and industry marketers. Music enthusiasts have shown their power in numbers by posting almost one billion Tweets from nearly 20 million different authors.<\/p>\n\n\n\nThe Conversation: Music goes platinum on Twitter<\/strong><\/h3>\n\n\n\n