{"id":6949,"date":"2022-09-18T12:10:19","date_gmt":"2022-09-18T12:10:19","guid":{"rendered":"https:\/\/www.britopian.com\/?p=6949"},"modified":"2023-11-01T11:35:34","modified_gmt":"2023-11-01T11:35:34","slug":"b2b-audience-engagement-strategies","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/video\/b2b-audience-engagement-strategies\/","title":{"rendered":"Video: How to Build B2B Audience Engagement Strategies"},"content":{"rendered":"
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In this video<\/a>, I talk about the importance of using data to build B2B audience engagement strategies. With data, technology, and marketing tools becoming more sophisticated, it\u2019s easier to connect with audiences on a deeper level and create engagement strategies that work.<\/p>\n\n\n\n

But what exactly is audience engagement? And how can you make sure your B2B audience engagement strategy will actually work? This video will give you a quick breakdown of audience segmentation and why you must go through an audience analysis exercise to uncover deep insights.<\/p>\n\n\n\n

Data is Critical for an Audience First Strategy<\/strong><\/h3>\n\n\n\n

There are a few commonalities among the most effective B2B audience engagement strategies. But one thing that stands out is that they\u2019re all data-driven. You can\u2019t just rely on your gut to tell you who your audience is and what they want. You must go deep into the data and text analysis to find out.<\/p>\n\n\n\n

That means understanding things like:<\/p>\n\n\n\n