{"id":6935,"date":"2022-09-18T06:40:28","date_gmt":"2022-09-18T06:40:28","guid":{"rendered":"https:\/\/www.britopian.com\/?p=6935"},"modified":"2022-10-21T06:15:33","modified_gmt":"2022-10-21T06:15:33","slug":"top-influencer-list","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/video\/top-influencer-list\/","title":{"rendered":"Video: What Does it Mean to Be Featured on a Top Influencer List"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/g_J4GUkF8RI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>In this <a href=\"https:\/\/youtu.be\/g_J4GUkF8RI\">video<\/a>, I share why being on a top influencer list is nothing to brag about it in the influencer marketing industry.<\/p>\r\n<p>I come across a lot of top influencer list in my feed, whether I&#8217;m scrolling through LinkedIn or Twitter. Most influencer lists are created by software companies to generate awareness about their software. For example, if I work in marketing for an enterprise security company, I might create a list called the <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/top-cybersecurity-influencers\/\">Top Cybersecurity Influencers<\/a> and share it on social media. This would undoubtedly get the attention of the influencer community, and the sharing will commence. This is a smart approach, especially if you work for a startup security company and don&#8217;t have much brand awareness about your services.<\/p>\r\n<h3><strong>Beware of the &#8220;influencer list&#8221;<\/strong><\/h3>\r\n<p>The problem with being featured on a top influencer list is more about the math or algorithm of the list itself. Most of these lists are calculated using 1-2 metrics, with follower count or audience size being the dominant data point. This is a terrible metric when it&#8217;s the only one used to build a list of influencers because you can buy followers on most social networks. If it were me putting a list of top influencers together, I would add the following additional metrics:<\/p>\r\n<ul>\r\n<li><strong>Engagement<\/strong>: Specifically, the engagement from any content posted on the subject matter (e.g., cybersecurity, digital transformation, etc.)<\/li>\r\n<li><strong>Topical Relevance<\/strong>: Is the influencer considered an authority, or do they just repost everyone else&#8217;s content? This is an important distinction. You always want to ensure that your influencer list includes subject matter experts and thought leaders.<\/li>\r\n<li><strong>3rd Party Validation:<\/strong> Are the influencers in question referenced by other influencers? Are they quoted in the media or analyst&#8217;s reports?<\/li>\r\n<\/ul>\r\n<p>Anytime you review a list of influencers, trust but verify is a smart thing.<\/p>\r\n<p><strong>Related Videos<\/strong><\/p>\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color: #f7f7f7;\">\r\n<ul>\r\n<li><a href=\"https:\/\/www.britopian.com\/video\/b2b-influencer-insights\/\">Video: Leading with B2B Influencer Insights &amp; Analytics<\/a><\/li>\r\n<li><a href=\"https:\/\/www.britopian.com\/video\/planning-your-b2b-influencer-marketing-program\/\">Video: Planning Your B2B Influencer Marketing Program in 2022<\/a><\/li>\r\n<li><a href=\"https:\/\/www.britopian.com\/video\/influence-framework\/\">Video: Breaking Down the 1:9:90 Influence Framework<\/a><\/li>\r\n<li><a href=\"https:\/\/www.britopian.com\/video\/digital-audience-strategy\/\">Video: How to Build a Digital Audience Strategy For Your Business<\/a><\/li>\r\n<li><a href=\"https:\/\/www.britopian.com\/video\/b2b-audience-engagement-strategies\/\">Video: How to Build B2B Audience Engagement Strategies<\/a><\/li>\r\n<li><a href=\"https:\/\/www.britopian.com\/video\/software-for-influencer-marketing\/\">Video: My Thoughts on Software for Influencer Marketing<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this video, I share why being on a top influencer list is nothing to brag about it in the influencer marketing industry. I come across a lot of top influencer list in my feed, whether I&#8217;m scrolling through LinkedIn or Twitter. Most influencer lists are created by software companies to generate awareness about their [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[83],"tags":[67,64],"featured_image_src":"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-video-spotlight.jpg","author_info":{"display_name":"Michael Brito","author_link":"https:\/\/www.britopian.com\/author\/michael-brito\/"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: What Does it Mean to Be Featured on a Top Influencer List<\/title>\n<meta name=\"description\" content=\"In this video, I share why being on a top influencer list is really nothing to brag about it in the influencer marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britopian.com\/video\/top-influencer-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: What Does it Mean to Be Featured on a Top Influencer List\" \/>\n<meta property=\"og:description\" content=\"In this video, I share why being on a top influencer list is really nothing to brag about it in the influencer marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.britopian.com\/video\/top-influencer-list\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Brito\" \/>\n<meta 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Most are less than 10 minutes long, so what are you waiting for? Watch below or subscribe to my <a href=\"https:\/\/www.youtube.com\/michaelbrito\">YouTube channel<\/a>.","parent":0,"count":19,"filter":"raw","cat_ID":83,"category_count":19,"category_description":"The following videos provide more context on data, analytics &amp; measurement, content marketing, and influencer marketing. Most are less than 10 minutes long, so what are you waiting for? Watch below or subscribe to my <a href=\"https:\/\/www.youtube.com\/michaelbrito\">YouTube channel<\/a>.","cat_name":"Videos","category_nicename":"video","category_parent":0}],"tag_info":[{"term_id":67,"name":"Top B2B Influencer Lists","slug":"influencer-list","term_group":0,"term_taxonomy_id":67,"taxonomy":"post_tag","description":"Below you will find the top influencers across multiple topic categories like 5G, Artificial Intelligence, RPA, Digital Transformation, Cybersecurity, and more. 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