{"id":688,"date":"2018-06-20T04:11:43","date_gmt":"2018-06-20T04:11:43","guid":{"rendered":"https:\/\/britopian.com\/?p=688"},"modified":"2023-03-28T07:17:13","modified_gmt":"2023-03-28T07:17:13","slug":"blockchain-media","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/blockchain-media\/","title":{"rendered":"An Analysis of Artificial Intelligence & Blockchain Media Coverage"},"content":{"rendered":"
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Researching coverage about specific topics is essential to understanding which media outlets drive the narrative. This is critical for marketing, communications, and public relations professionals who need to know where to place their clients for the best coverage. It’s also useful for consumers to understand what media sources are talking about.<\/p>\n\n\n\n

In this analysis, I will provide a few high-level insights on the top artificial intelligence and blockchain media coverage. However, we must define both artificial intelligence and blockchain before we get into the analysis.<\/p>\n\n\n\n

What is Artificial Intelligence?<\/strong><\/h3>\n\n\n\n

Artificial intelligence (AI) is an innovative technology focused on building smart machines, such as visual perception, natural language processing, understanding and translation, decision-making, and problem-solving. Artificial intelligence is used in various application domains, including autonomous vehicles, fraud detection, predictive analytics, speech recognition, and cybersecurity.<\/p>\n\n\n\n

Top Artificial Intelligence (AI) Outlets<\/strong><\/h4>\n\n\n\n

The following media outlets had the most articles published on artificial intelligence in the past year:<\/p>\n\n\n\n

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  1. The New York Times<\/li>\n\n\n\n
  2. Forbes<\/li>\n\n\n\n
  3. Wired<\/li>\n\n\n\n
  4. MIT Technology Review<\/li>\n\n\n\n
  5. VentureBeat<\/li>\n\n\n\n
  6. Business Insider<\/li>\n\n\n\n
  7. TechCrunch<\/li>\n\n\n\n
  8. Mashable<\/li>\n\n\n\n
  9. Gizmodo<\/li>\n\n\n\n
  10. Engadget<\/li>\n<\/ol>\n\n\n\n

    What is Blockchain?<\/strong><\/h3>\n\n\n\n

    Blockchain is a distributed and decentralized digital ledger that stores transactions and data related to NFTs, cryptocurrencies, smart contracts, and more. Blockchain enables users to keep track of digital currency transactions without central record-keeping. Blockchains could revolutionize how we interact with the internet and make it more secure, efficient, and transparent. It’s essential for business because it could be used to streamline all business transactions and processes.<\/p>\n\n\n\n

    Top Blockchain Media Outlets<\/strong><\/h4>\n\n\n\n

    The following media outlets had the most articles published on blockchain in the past year:<\/p>\n\n\n\n

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    1. CoinDesk<\/li>\n\n\n\n
    2. Bitcoin Magazine<\/li>\n\n\n\n
    3. ETHNews<\/li>\n\n\n\n
    4. The Merkle<\/li>\n\n\n\n
    5. Cointelegraph<\/li>\n\n\n\n
    6. Smartereum<\/li>\n<\/ol>\n\n\n\n

      Deeper Analysis of AI & Blockchain Media Coverage<\/strong><\/h3>\n\n\n\n

      The following is an AI & blockchain media coverage analysis. The data compares blockchain coverage from the top media outlets to the total interactions that each article receives. This data is directional but will give PR pros and media relations experts preliminary ideas on where to prioritize their media relations approach.<\/p>\n\n\n\n

      As a follow-up from an article I wrote on Marketing Land<\/a>, where I examined 600+ influencers who write and talk about Cybersecurity and Artificial Intelligence, I wanted to shift the conversation and look at some different data. Instead of Cybersecurity, I thought Blockchain media and AI topics were a little more interesting. So, I pulled a formal PR coverage report<\/a> from January 1, 2018, looking specifically at the US in English and within the tech\/software\/startup industry. The articles had to mention both Blockchain & AI in the headline. There were 277 total articles published.<\/p>\n\n\n\n

      The below data represents the top 14 publications (based on the number of articles published) and the corresponding average interactions. Not sure why I chose only 14 but whatever. An exchange is a share, like, retweet, comment, and an inbound link (3rd party website linking to the article). LinkedIn data is not included due to the recent API restrictions they put in place. The interactions indicate how much each article resonates with readers. The assumption is that if the content is good, it’ll get shared, commented on, liked, and linked.<\/p>\n\n\n

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      \"Top<\/figure><\/div>\n\n\n

      There are a few takeaways from this blockchain media data, but we’ll get to that in a minute. First, the data isn’t 100% actionable. There are still some missing data points needed before intelligent decisions can be made on how you might prioritize your media relations strategy, like:<\/p>\n\n\n\n