{"id":6704,"date":"2022-08-14T05:44:08","date_gmt":"2022-08-14T05:44:08","guid":{"rendered":"https:\/\/www.britopian.com\/?p=6704"},"modified":"2023-08-24T02:37:53","modified_gmt":"2023-08-24T02:37:53","slug":"reddit-latest-updates","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/reddit-latest-updates\/","title":{"rendered":"2023 Reddit Latest News, Product Updates, Reports & Announcements"},"content":{"rendered":"
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Below are the latest Reddit product news, updates, and announcements. Updated 08.24.2023<\/strong><\/p>\n\n\n\n

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Reddit Expands Interest-Based Ad Targeting<\/strong><\/a>: Reddit is broadening its ad targeting capabilities by introducing interest-based targeting. This enhancement allows advertisers to reach users based on their interactions with specific content categories. Reddit’s interest-based targeting is powered by the platform’s vast data on user interactions, ensuring ads are displayed to the most relevant audiences. This feature is available for all ad placements, including Feed, Search, and Popular. Reddit emphasizes that this update allows brands to connect with passionate communities and drive meaningful engagement.<\/p>\n\n\n\n

Reddit Report Shows Massive Opportunity for Gaming Marketers<\/a>: Reddit has released a new report on the platform’s potential for gaming marketers, citing its significant reach to dedicated and passionate gamer communities. With subreddits like r\/gaming boasting over 36.5 million members, Reddit presents a massive opportunity for brands to tap into a highly engaged audience looking for new purchase opportunities. 03.24.2023<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

Reddit Launches Streamlined Ad Creation Process with ‘Simple Create’ Option<\/a>: Reddit has unveiled a new ‘Simple Create’ option to make creating ads on the platform easier for brands. With just three steps, advertisers can upload their creative, choose their targeting and budget, and launch their campaign on Reddit. The streamlined process is designed to simplify the campaign set-up process and make Reddit ads more accessible to a wider range of advertisers. 03.24.2023<\/strong><\/p>\n\n\n\n

Reddit Shares Activation from the 2023 CES Show<\/a>: In January, Reddit launched its inaugural activation at the 2023 Consumer and Electronics Show and transformed the Wynn into a \u201ccolorful house of clairvoyance.\u201d The space showed how Reddit communities are an incubator for emerging technologies and included examples of the predictions they\u2019re making 10, 20, and 30 years into the future. 01.24.2022<\/strong><\/p>\n\n\n\n

Personal Finance is Top of Mind for Redditors<\/a>: According to Reddit, over 70K unique Reddit communities are discussing personal finance. Redditors come to the platform to demystify the intricacies of their finances, investing goals, and retirement planning and to ask other users for advice on their financial health. See below for a breakdown of the personal finance buyer’s journey. 01.22.2023<\/strong><\/p>\n\n\n\n

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Reddit Launches Business Website for Marketers<\/a>: Reddit has released a new “Reddit for Business” website, which gives marketers and advertisers insights, tips & tricks, case studies, and other resources to help navigate the community ad platform. 12.28.2022<\/strong><\/p>\n\n\n\n

Reddit Users Can Add Images in the Comments<\/a>: Reddit now allows images to be added in comments for selected communities. 12.06.2022<\/strong><\/p>\n\n\n\n

Reddit Releases NFT Playbook<\/a>: In case you missed it, it released an NFT Playbook, which is free to download. No email is required too. The NFT conversation on Reddit is exploding, mainly in the r\/nftsmarketplace subreddit, with a 423x increase in mentions of NFTs and a 300x growth in total views. 11.8.2022<\/strong><\/p>\n\n\n\n

Google\u2019s New Search Update Benefits Reddit<\/a>: Google has released a new search feature, \u201cDiscussions and Forums,\u201d which will appear when users search Google for specific answers to questions period the results will include Reddit forum discussions and Q&A conversations from Quora. The Google search results already surface Reddit and Quora content, but now they will have a dedicated section.<\/p>\n\n\n\n

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Reddit Expands Targeting and Ad Creation Tools<\/a>: Reddit continues to expand its ad capabilities to meet customer demand. First, they added live chat within Ads Manager, connecting advertisers directly with a support person for help. They are also helping advertisers set up tracking pixels to track and measure Reddit campaigns more effectively. Additionally, they made updates to the Ads Manager UI, including:<\/p>\n\n\n\n